LTBP#116 - Alwyn Cosgrove: Getting More Clients, Email & FB Marketing and Avoiding Burnout
Release Date: 07/03/2018
If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. This reposted episode from back in Jan of 2019, talks about how to better understand everything to do with helping our clients lose weight. Topics Covered: Why Gregg has decided to focus on business as one of his Q1 professional development goals. What he's learnt in the process of creating his understanding weight loss course. Why our bodies hate losing weight. How understanding more about weight loss has informed his coaching. Metabolic adaptation and how this...info_outline Nikki Strong: How to Help Resistant Personal Training Clients (Repost)
In this episode, we have a reposted episode with Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's Level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients, and how she's got over imposter syndrome to become more effective at coaching clients. Find Out More About Nikki: Website: Instagram: Facebook:...info_outline Nate Green: Knowing Your Customer, Writing Content & Transferable Skills (Repost)
In this episode, Stuart chats to Nate Green, an author, a contributor to Men’s Health magazine and the Director of Content Marketing at Waking Up. They talk about his time going from a PT to a gym owner, questions to ask yourself before writing a post or blog, coming with content ideas, learning about your clients, what skills he'd recommend developing and much more. Find Out More About Nate: Website: Find Out More About Lift The Bar: Website: Instagram:info_outline Laura Vanderkam: How to Better Manage Your Time (Repost)
In this episode, we have a repost with Laura Vanderkam from two years ago. Laura is an author and host of a few different podcasts including before breakfast and best of both worlds. One of her published books is called "off the clock", which, as you might have guessed, is about time management and using our time to have a better life. That's what Stuart and Laura discuss. They talk through why time management is important, why tracking your time will help you, how to structure your day and workweek and the concept of savouring. Find Out More About Laura: Website: IG:...info_outline Jean-Claude Vacassin: What Separates The Successful vs The Struggling PT Facilities (Repost)
Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing. Topics Covered: How involved is he in the day-to-day running of W10 nowadays? What separates great gyms from average gyms? If you're struggling as a facility owner, where should you start? He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners?...info_outline Elias Scarr: Selling Through Relationship Building & Handling Objections (Repost)
In today's reposted episode from 2018, Stuart talks to Elias Scarr, the former membership director of Results Fitness. Elias has been selling fitness memberships and teaching sales to fitness professionals since 2010. They discuss how to think about sales, handling objections, building relationships so the sale takes care of itself and getting over self-worth issues with money. Find Out More About Elias: Facebook: Website: Find Out More About LTB: Website: Instagram:info_outline Nick Winkelman: Creating Cues & Coaching The Push-Up (Repost)
In today's reposted episode from May of 2020, Stuart talks to Nick Winkelman, who is the Head of Athletic Performance for the Irish Rugby Football Union, about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode! Timestamps: [05.30] - How he...info_outline Lift The Bar Podcast Update: What's Next?
A brief update on what's to come for the LTB Podcast over the next few months. As we are working on a new series of highly produced episodes, starting with the two topics of "The History of Personal Training" and "The Future of Personal Training", we'll be posting from the archive episodes each week for the next 4-6 weeks. Thanks for your continued support of the podcast. We look forward to trialling this new format with me and can't wait to hear what you think! Contact Stuart: Instagram: Website:info_outline Jordan Syatt: Fat Loss Lessons, Social Media Use & Diversifying Marketing
In today's episode, Stuart interviews Jordan Syatt for the second time (the first was October 2020). They talk lessons Jordan has learnt in his time travelling and doing a range of interesting things, how he uses social media, the challenge of not letting social media become all-consuming, burnout, diversifying your marketing and more. Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. One of the only...info_outline How I Use Social Media: Lyndsey Roberts
In today's show, Stuart welcomes Lyndsey Roberts for the 5th episode in the 'how I use social media' series. Lyndsey, who is at strong_likeamutha on Instagram, is a leadership and empowerment coach and the founder of Strong Like a Mutha. They talk about content creation, why she's comfortable on camera doing things like reels, how she uses Instagram to make people aware of her business and why photography is an important aspect of her content plan. Timestamps: [01.47] - How she uses social media as a fitness professional. [05.12] - Being vulnerable on social media. ...info_outline
In this episode, Stuart welcomes on Alwyn Cosgrove.
- Advice to a PT who is struggling to get enough clients.
- How to ask for referrals.
- How Results uses FB ads.
- How Results use email marketing.
- How to feel confident in your knowledge as a personal trainer.
- Switching off/ burnout.