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89 - How to fly like a Celebrity Chef

Secret Sauce - The Restaurant Marketing Podcast

Release Date: 07/18/2018

124 - Menu engineering for fun and profit show art 124 - Menu engineering for fun and profit

Secret Sauce - The Restaurant Marketing Podcast

This is a continuation of our 7 step guide to Restaurant Menu Engineering. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

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123 - Why Yelp is a Billion Dollar Bully with Kaylie Milliken show art 123 - Why Yelp is a Billion Dollar Bully with Kaylie Milliken

Secret Sauce - The Restaurant Marketing Podcast

Some of Yelp's business practices are very damaging to Small Businesses and goes against the core mission of helping consumers to find great small businesses.   We talk to Kaylie Milliken about Yelp and her documentary, Billion Dollar Bully.   If you haven't seen Billion Dollar Bully, check it out to really understand the impact on small businesses around the world. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page....

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122 - The Restaurant Innovation and Creativity Model show art 122 - The Restaurant Innovation and Creativity Model

Secret Sauce - The Restaurant Marketing Podcast

We've talked about Restaurant Creativity and Innovation and we've been working with a lot of creative chefs and innovative Restaurant owners.   Here is a model that we are developing to help restaurant owners and chefs be more creative and innovate more.  It is difficult, but our framework gives you clear examples and some strategies for creativity and innovation that should help you increase the profitability of your Restaurant. Listen to the podcast and visit the website for more information on Restaurant Creativity and Innnovation For more information on this podcast,...

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121 - 7 steps for Menu Engineering in your Restaurant show art 121 - 7 steps for Menu Engineering in your Restaurant

Secret Sauce - The Restaurant Marketing Podcast

We look at Menu Engineering and how it can be applied in a small Restaurant.  We show you the easy tips you can use to increase revenue with your menu, and more importantly, how to increase profit with our 7 step process to Menu Engineering. Listen to the podcast and visit the website for more information on Menu Engineering. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant...

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120 - Influencer Marketing for your Restaurant show art 120 - Influencer Marketing for your Restaurant

Secret Sauce - The Restaurant Marketing Podcast

This episode of Secret Sauce, the Restaurant Marketing Podcast looks at influencer marketing.   Who are the influencers, what can they do for your Restaurant and should you use them?  We discuss this hot topic. Please check out our show notes  for more information about Influencer Marketing and how you can use it better in your Restaurant. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For Free Tools  to build your Restaurant business, check out our free...

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119 - The real reasons why Sydney Restaurants are closing show art 119 - The real reasons why Sydney Restaurants are closing

Secret Sauce - The Restaurant Marketing Podcast

We cover an example of innovation you can use with your menu. What is your website doing for you?  We saw a Restaurant who had their traffic fall 75% after moving from our platform to a different website provider.  Not all websites are made the same - and this fall in web traffic has translated into a LOT less bums on seats.  It is crushing to think that a chef is wondering what is wrong with his food, when it was a decision made by their marketing team that has destroyed his restaurant's profitability. We look at the recent spate of Restaurant closings in Sydney. We look at the...

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118 - Restaurant Innovation at Foodservice Australia 2019 show art 118 - Restaurant Innovation at Foodservice Australia 2019

Secret Sauce - The Restaurant Marketing Podcast

We talk about what you can learn from visiting a Trade Show like Foodservice Australia 2019. Too many Restaurants don't think about how they need to be innovating to keep ahead of the competition.  A great way to do this is to head to a trade show and talk to the vendors and other Restaurant owners about what is happening in the industry. We discuss -  Organic Hemp Kombucha from Happy Hippy Drinks, True Foods and their activated charcoal wraps Italforni Pesaro's 90 second Pizza oven. These are just some of the examples of ways that you can innovate in your Restaurant. For more...

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117 - Everything you want to know about Restaurant Metrics but were afraid to ask! show art 117 - Everything you want to know about Restaurant Metrics but were afraid to ask!

Secret Sauce - The Restaurant Marketing Podcast

This is Part 2 of our Restaurant KPIs and Restaurant Metrics podcasts, detailing the kind  We discuss cash flow tracking and influencing. Rent / Hour. Fixed Costs / Hour. These 2 metrics are often not considered in the Restaurant Business plan. Make sure you check out the show notes, or download the podcast, we have a lot more info on Restaurant Metrics jam packed into this profitable hospitality business podcast. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and...

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116 - 7 Essential Restaurant KPIs and to measure them and how to influence them. show art 116 - 7 Essential Restaurant KPIs and to measure them and how to influence them.

Secret Sauce - The Restaurant Marketing Podcast

Your restaurant's performance is bounded by it's performance across a range of Key Performance Indicators, but many restaurants don't bother to look at these numbers. We have 8 monitors that generate automatic data for our business so that everyone can see how the team is performing.  We discuss 7 groups of KPIs that are critical to running a successful restaurant. We discuss some easy ways to collect and analyse these KPIs and improve your restaurant business. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in...

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115 - Restaurant Myths that may be killing your Restaurant show art 115 - Restaurant Myths that may be killing your Restaurant

Secret Sauce - The Restaurant Marketing Podcast

If you interested in cutting Restaurant costs, check out our Free Tools.  We talk about just how much people are saving with these ways of cutting Restaurant costs.   We look at the myths about the kind of food that you have in the restaurant, and how great food just doesn't speak for itself. It's the economy stupid - no, often it isn't.  There might be fundamental issues with your Restaurant that you need to fix. Everyone will love my Restaurant - no they won't.  And try to appeal to everyone is a great way to have an average Restaurant. You can't create a great culture...

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More Episodes

Many small Restaurants use Credit Cards to pay for a lot of bills.  With some really simple changes, you can make a really big difference in the kind of travel that you can take.

We talk to Steve Hui from I Fly Flat.  This is something that we do a pretty good job of, and I was able to get an upgrade to Business Class last year for our family as we flew from Melbourne to Singapore in December last year.  This was an Epic experience flying Business Class with Qantas.

Steve discusses a range of tactics that you can use fly in style around the world, just by changing some purchasing habits and maybe just even changing your credit cards.

Travel is a really important part of life, I think.  Experiencing different places, different cultures.

To pick the right card, you want to match it to your suppliers.  We talk credit card surcharges and some ways that you can negotiate down the credit card surcharge with some of your suppliers.

Not many small business owners are doing this, but it can be a great way to start travelling, or to start travelling in style.

We look at a way that you can increase the points that you get from making payments to the government, which can make a really big difference in your points balance.

We talk about the experience as a Qantas Gold customer, which gives access to Lounges around the world.  Grab a quick shower in between flights and some complimentary food and drinks before your next adventure.

The kids loved the upgrade to Qantas Business Class.

Important point - make sure that are paying off the credit card balance each month so that you are avoiding the expensive credit card interest.

** Update **

As we having been flying around the world seeing customers and studying Restaurant marketing, I have managed to make Platinum, which give you access to the First Class Lounge.  OMG!  These are epic.  Definitely something to think about.  Woo Hoo!

 

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Our BHAG is to make a meaningful difference in Restaurant Owners lives.  Hopefully this will help inspire to start planning towards taking your next holiday.  If it does, please send us a photo of you on holidays.  We would really appreciate it.

For more information on this podcast, check out our show notes.

If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page.

For Free Tools  to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.