Bloom Mary Jane with Scott McDowell
Making Waves at C-Level
The Founder of Bloom Mary Jane is Scott McDowell better known as Strategic Scott on social media. He is a Maryland native who relocated to Colorado in 2016 after spending almost a decade in NYC working in the music industry. Upon arrival in Colorado Scott launched Strategic Leverage, LLC a boutique marketing agency. Strategic Leverage has a very niche focus on vendor booth immersive activations, event sponsorships, VIP product placement, and content creation.
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Twin Flame CBD Tea with Amada Sizemore
Making Waves at C-Level
Amanda Sizemore is the owner at Twin Flame Tea. She founded the company almost two years ago. The idea came to her one afternoon walking through a farmer’s market with her significant other. She was craving an organic iced tea with real herbs. A tea with beautiful hand blended leaves, not the fanning’s you usually find at the grocery store. This craving led to her curiosity of starting what she didn’t know would become an amazing adventure.
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Who's In Your Room? with Dr. Ivan Misner
Making Waves at C-Level
In this episode of "Making Waves at C-Level" we hear from Dr. Ivan Misner. He is the founder of BNI and a very smart man who has built a large company and helped many other people find success through the connections they make in business.
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Growing A Business In The Pandemic
Making Waves at C-Level
Episode 629 is an interview with Jon Kazarian, CEO and Founder of Accelevents. He has a great story of growing Accelevents during the pandemic and shares a lot advice for business leaders on how to pivot and grow.
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Growing Through Acquisition with Ryan Snow
Making Waves at C-Level
Episode 628 looks at how small and mid-sized companies can grow through acquisition like the big companies. In this conversation, Ryan Snow shares his experience in helping entrepreneurs scale their companies.
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Groundswell Marketing with Scott Martin
Making Waves at C-Level
In this episode of "Making Waves at C-Level" the conversation goes deep into marketing, culture, growth-hacks, etc... Scott Martin is an expert in branding, marketing, and strategy. He shares his insights in this candid conversation with Making Waves host, Thom Singer.
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The Know, Like, and Trust Factor with Ray Abram
Making Waves at C-Level
Thom Singer sits down with Ray Abram to talk about networking, career advancement, human connection, and success in this episode of "Making Waves at C-Level".
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Communicating Value with Beth Mund
Making Waves at C-Level
This episode was originally recorded for the "Webinar Talk Show". The conversation is a powerful chat and Thom Singer knew he had to share it here with the "Making Waves at C-Level".
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Cannabis Dispensary Franchising with Chelsea Mulligan
Making Waves at C-Level
In this episode we talk with the co-founder of one of the first Cannabis Dispensary Franchise companies. The Open Dor is a new company that is helping Cannabis Entrepreneurs open up stores across several states, and reduce the first time business owner mistakes. Will Chelsea Mulligan become the Ray Kroc of Cannabis? Maybe.
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Know Your Because in 2021 with Gerry O'Brion
Making Waves at C-Level
This episode was originally recorded for the "Digital Enterprise Society Podcast". It is an interview with Gerry O'Brion from What Big Brands Know. Gerry is a friend of Thom Singer's and and expert in marketing strategy for companies of all sizes.
info_outlineAs a follow up episode to last week where Thom Singer talked about how to overcome a failure in 2018, he has dedicated this episode to how to focus on sales.
Since his conversation about coming up short last year, many people have commented that they understood the feeling of last year not being their best. Getting refocused for entrepreneurs and sales professionals is important, and there is no time to waste.
Thom believes we need to have a plan and "Try New Things" (http://www.trynewthing.shop). To be more attentive to his sales for the new year he spent several weeks reviewing his past and present situation, and had to be brutally honest with himself about why he came up short.
Sales is the life-blood of any enterprise. You do not have to be the entrepreneur or the sales person to care about how business development is progressing. Everyone is in sales.
Thom has five tips for selling more in 2019. He has implemented them in his own business, and just a week into the new year he is seeing some momentum and is excited about where the rest of the year is going.
1. Have a strategy. Thom is honest that he has spent too much of the last decade relying on word of mouth. While this has worked well, hoping the phone will ring is NOT a strategy. Thus he now has a plan in place that is changing up how he acts on a daily basis.
2. Your attitude matters. Failure is not an option, and feeling sorry for your past failures is not going to bet you to new results. Thom encourages everyone to believe in their products and services and to believe in themselves. But cautions that having a thick skin is key in sales, as some people are going to say "NO". A rejection is not personal, it was just not the right fit for that client, and each "NO" brings you closer to the next "YES".
3. Understand your clients. We cannot tell people what they want to buy. If we want to sell (and we all want to sell), we need to analyze what the client needs and wants. We also have to understand that there might be more than one constituency within each client.
4. Visibility / Findabililty / Social / Networking. The world of connecting with people and showing up on their "Short List" is not about one thing. SEO, word of mouth, networking, reputation ,etc.... all are intertwined. To get success we cannot ignore any of these and must get them all working together.
5. Take action and have accountability. Ideas alone are not enough. To get more sales you have to take actions. Thom is all about actions in 2019 and thinks you can be too. He also share the importance having people who will hold you accountable and check in on your progress. Great sales professionals do not live alone on an island.
Make 2019 your best year ever. Get focused on sales and make thing happen.
https://www.ThomSinger.com