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Sales Tips for 2019

Making Waves at C-Level

Release Date: 01/08/2019

Business Networking In COVID Times show art Business Networking In COVID Times

Making Waves at C-Level

People do business with those they know, like, and trust.  And for as long as there has been business, there has been networking.  Those key relationship are what lead to opportunities.  

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Starting Over at 50 (or any age) show art Starting Over at 50 (or any age)

Making Waves at C-Level

Thom Singer has spent a lot of time the last four years looking at reinvention and starting over at 50. He began looking at the second half of life and wanted to create a new way of doing everything. He had a good life, but knew that he had not taken enough risks.

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Zconomy with Jason Dorsey show art Zconomy with Jason Dorsey

Making Waves at C-Level

This episode is at talk about the generations and how they impact the future of your company.  Jason Dorsey is an expert in this topic, and his new book, Zconomy, releases this week.  If you employ people, you know there are different things that matter to people of all generations.  Jason has been researching this subject for over 20 years, and his new book focuses on the new workers (Generation Z) who have already landed in many companies.  

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Preparing Executives for Virtual Presentations with Luke Goetting show art Preparing Executives for Virtual Presentations with Luke Goetting

Making Waves at C-Level

As meetings have gone from live to virtual, many executives are still learning how to present to a camera while still being engaging to the audience. In this episode of "Making Waves at C-Level" Thom Singer sits down with Luke Goetting to talk about the power of how to create engaging talks in the virtual environments.  

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Google My Business with Teresa Touchstone show art Google My Business with Teresa Touchstone

Making Waves at C-Level

In this episode we talk about SEO and social media, with consultant Teresa Touchstone.  In a brief conversation she taught the "Making Waves at C-Level" host, Thom Singer, some things about "Google My Business".  All of this seemed to make sense in ways to gain "Google Juice" in efforts to boost SEO, etc...  With that short chat Thom figured what he did not know was maybe something companies of all sizes should hear about.  

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Mobiquity CEO John Castleman show art Mobiquity CEO John Castleman

Making Waves at C-Level

Episode 594 is a chat with the CEO of Mobiquity, John Castleman.  In this conversations he shares a lot of his thoughts on why companies succeed, leadership, hiring and keeping good people, etc....   This interview is a perfect example of "Making Waves at C-Level".

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Managing the Message with Jim Karrh show art Managing the Message with Jim Karrh

Making Waves at C-Level

In our increasingly noisy world, Jim Karrh helps businesses break through the noise and grow—through more effective and consistent customer conversations.

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2020 Toastmasters World Champion of Public Speaking - Mike Carr show art 2020 Toastmasters World Champion of Public Speaking - Mike Carr

Making Waves at C-Level

In his first podcast interview after winning the 2020 Toastmasters World Champion of Public Speaking, Mike Carr talks about his life, the importance of being a good speaker, and his journey to the speech contest.  Mike Carr is a neighbor and friend of "Making Waves at C-Level" host Thom Singer.  When Mike made it to the Toastmaster Semi-Finals, Thom joked that if he went to the finals of the competition and won...his first podcast interview had to be on Making Waves.

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Better Meetings with Lee Gimpel show art Better Meetings with Lee Gimpel

Making Waves at C-Level

Thom met Lee Gimpel from Better Meetings through the American Society of Association Executives (ASAE). Lee is a consultant who works with groups to ensure their conferences, conventions, board meetings, and networking gatherings have lasting impact.  In the past few months he has been in high gear helping associations go virtual.

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knowRX Founder and CEO David Franklin show art knowRX Founder and CEO David Franklin

Making Waves at C-Level

Episode 590 of the "Making Waves at C-Level" podcast (formerly the “Cool Things Entrepreneurs Do” podcast) is co-produced in partnership with the Austin Technology Council, the largest tech industry organization in Central Texas. ATC empowers members through insights, resources, and connections so their members can succeed and thrive. This episode is an in-depth interview with David Franklin, founder and CEO of knowRX.

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As a follow up episode to last week where Thom Singer talked about how to overcome a failure in 2018, he has dedicated this episode to how to focus on sales.

Since his conversation about coming up short last year, many people have commented that they understood the feeling of last year not being their best. Getting refocused for entrepreneurs and sales professionals is important, and there is no time to waste. 

Thom believes we need to have a plan and "Try New Things" (http://www.trynewthing.shop). To be more attentive to his sales for the new year he spent several weeks reviewing his past and present situation, and had to be brutally honest with himself about why he came up short. 

Sales is the life-blood of any enterprise. You do not have to be the entrepreneur or the sales person to care about how business development is progressing. Everyone is in sales.

Thom has five tips for selling more in 2019. He has implemented them in his own business, and just a week into the new year he is seeing some momentum and is excited about where the rest of the year is going.

1. Have a strategy. Thom is honest that he has spent too much of the last decade relying on word of mouth. While this has worked well, hoping the phone will ring is NOT a strategy. Thus he now has a plan in place that is changing up how he acts on a daily basis. 

2. Your attitude matters. Failure is not an option, and feeling sorry for your past failures is not going to bet you to new results. Thom encourages everyone to believe in their products and services and to believe in themselves. But cautions that having a thick skin is key in sales, as some people are going to say "NO". A rejection is not personal, it was just not the right fit for that client, and each "NO" brings you closer to the next "YES".

3. Understand your clients. We cannot tell people what they want to buy. If we want to sell (and we all want to sell), we need to analyze what the client needs and wants. We also have to understand that there might be more than one constituency within each client.

4. Visibility / Findabililty / Social / Networking. The world of connecting with people and showing up on their "Short List" is not about one thing. SEO, word of mouth, networking, reputation ,etc.... all are intertwined. To get success we cannot ignore any of these and must get them all working together.

5. Take action and have accountability. Ideas alone are not enough. To get more sales you have to take actions. Thom is all about actions in 2019 and thinks you can be too. He also share the importance having people who will hold you accountable and check in on your progress. Great sales professionals do not live alone on an island.

Make 2019 your best year ever. Get focused on sales and make thing happen.

https://www.ThomSinger.com