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2. Know your audience

Leadership communications with Rob Cottingham

Release Date: 02/02/2019

Before you can move an audience to where you'd like them to be, you need to know them. And that means a lot more than a head count. Here's what to look for, and where to find it — so you know exactly how to reach and move them.

Music: "Upbeat" by Jon Luc Hefferman, used under a Creative Commons Attribution Non-Commercial license