loader from loading.io

How To Make a Great First Impression

The Nancy Byerly Show

Release Date: 02/18/2019

What is TOXIC Productivity | 5 Signs of Toxic Productivity show art What is TOXIC Productivity | 5 Signs of Toxic Productivity

The Nancy Byerly Show

Most people associate the word “productivity” as positive.  After all, it means that you are crushing your to-do list and making the most of your time today. But what happens when your obsession for getting things done goes too far?  That is when you fall into the toxic productivity trap. #Productivity #ToxicProductivity #AliAbdaal

Logitech MX Keys - Long Term Review show art Logitech MX Keys - Long Term Review

The Nancy Byerly Show

I have had the MX Keys keyboard from Logitech for 16 months now.  Find out why I don't recommend this keyboard by listening to this podcast. Reasons: 1.  Keyboard is heavy, 2. Software sucks, 3. Connectivity issues, 4. etc.


The Nancy Byerly Show

Logitech MX Keys Keyboard is said to be one of the best keyboards for productivity.  Just look at the reviews on YouTube about this keyboard.  However, there are issues that I feel need to be discussed if you are planning on purchasing this keyboard.  Today, I list my top 3 issues I have with this keyboard.

Joplin vs Obsidian | Which is the Better NoteTaking App show art Joplin vs Obsidian | Which is the Better NoteTaking App

The Nancy Byerly Show

Finding the perfect note-taking app can be like finding a needle in a haystack.  There are so many to choose from.  Today, I am revisiting two note-taking apps that have the best security available!  Joplin vs Obsidian. #BestNoteTakingApps. #productivity #Reviews

Amplenote Review show art Amplenote Review

The Nancy Byerly Show

Today, I am reviewing the Amplenote app.  I am going to tell you all about the app and my thoughts on whether you should use the app or not

Knowledge Management: How To Store and Share Information Effectively show art Knowledge Management: How To Store and Share Information Effectively

The Nancy Byerly Show

Microsoft To Do List Review show art Microsoft To Do List Review

The Nancy Byerly Show

Today, I am reviewing Microsoft's ToDo List application. I will tell you who the app is for and if it is worth it or not.

Is Microsoft Releasing a New Outlook? show art Is Microsoft Releasing a New Outlook?

The Nancy Byerly Show

Is Microsoft Releasing a New Outlook soon?  Will they replace the Mail and Calendar apps inside Windows 10 & 11?  Find out the answer to all your questions in this episode.


The Nancy Byerly Show

How many times every hour do you check your phone? Five times? A dozen? More? How do all of these micro-interruptions change your day? Do they make you less productive? Effect your well-being? How might your life look if you were able to take control of the distractions? To literally silence your phone and dedicate yourself to a specific task in front of you? #PhoneAddiction #Productivity #StopPhoneAddiction

Build a Second Brain Under 4 Minutes show art Build a Second Brain Under 4 Minutes

The Nancy Byerly Show

I will tell you how to build a second brain in under 4 minutes by using just 3 steps.

More Episodes

When you meet someone for the first time, they instantly form an impression based upon your age, gender, race, height and weight. People will also judge you based on your body language. Do you look someone straight in the eye? Do you cross your arms? Do you stand up straight? Your total impressions are a combination of all these factors. So what does this have to do with 30 seconds to make an impression? Everything! Though you cannot change your age, gender, race, height or weight you can change the way you stand, whether or not you fold your arms or legs.

Average Attention Span

In business you need to capture the attention of everyone you meet within the first 30 seconds. Why within the first 30 seconds? That is the typical amount of time it takes to ride an elevator from the bottom floor to the top floor of the building. Thus this is where the name elevator speech or pitch came from. Add to this the fact that the average attention span of a human is between 8 to 20 seconds and you soon realize how important this speech is. So what if you take longer to deliver your speech? What could possibly happen? You lose the chance to capture your audience. Once you lose their attention you’re lost the opportunity to sell them your product or service. That is the whole purpose of developing your 30-second elevator speech.

Remember you only have one chance to make a great first impression! Don’t risk losing a client because you did not prepare your elevator speech.

What is an elevator pitch or speech?

An elevator pitch or speech is a short persuasive summary used to define a product, service or organization. When used correctly it will peak the interest of the person you are talking too. As the name indicates the summary is delivered between 25 to 30 seconds. The speech communicates who you are, what you have to offer and what are the benefits.  It can some time to get your pitch right. Be prepared to go through several iterations before getting the finalized pitch.

Steps To Creating a 30 Second Elevator Speech

1. Identify the Goal

First start by thinking about the objective of your pitch. For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to your banker? Do you want an engaging pitch to explain what you do for a living?

2.  Explain What You Do

Start by explaining what your organization does. Focus on problems that you solved and how this has helped your clients. If possible, add information or statistic that reflects value in what you do.

3.  Add Your Value Proposition

Explain why a potential customer should buy a product or service from you. What makes you different from the competition? What value does your product or service provides that is better than or solves a problem better than the competition?

4.  Ask an Open Ended Question

The main goal of this section is to leave your potential clients wanting more!!! This step will engage your potential client into the conversation. You need to ask questions that cannot be answered with a yes or no answer. By sparking their interest in your product or service will keep them engaged and lead to a longer conversation.

5.  Now Put It All Together

Now put each section of the pitch together. Then read it aloud and time the speech to see how long it takes. It should take between 25 to 30 seconds at the most. If the speech is a little long look for items that can be removed so that you are within the timeframe. Remember that your speech needs to grab and hold the interest of your potential customer.

6.  Practice, Practice and Practice

You need to practice the speech/pitch regularly so that it flows smoothly off your tongue. You don’t want the speech to come out like an aggressive sales pitch. Remember to pay attention to your body language while delivering the speech. You want to make sure that you are not saying one thing and your body language is saying another. You don’t want the speech to sound like it was prepared. You need to refine it so that it comes out like it was prepared even though it was.

Remember to keep your business cards, and or brochures on you so that you can hand these out potential clients.   Don’t lose a potential client because you were not properly prepared.

Also you can develop different elevator speeches for each product or different services that you provide. One of the benefits of an elevator speech can help you focus on exactly what you do and whom you are doing it for. It also helps you clearly market your business.

Here are some do’s and don’ts of elevator speeches.

DO’s of Elevator Speeches

  1. Do make your elevator speech sound natural, effortless and conversational.
  2. Do make it from the heart.
  3. Do revise your speech refining it and making it yours.
  4. Do show your passion for what you do. Enthusiasm is contagious.
  5. Do pay attention to your audience and end the speech early if you detect that you have lost your audience.

DON’Ts of Elevator Speeches

  1. Don’t miss networking opportunities because you have not prepared your elevator speech.
  2. Don’t rush through the speech. Remember to talk at a natural pace.
  3. Don’t wonder during your speech.
  4. Don’t use technical terms.
  5. Don’t forget your Value Proposition

By developing a naturally flowing, compact elevator speech you will be prepared for any networking, marketing, or general questions asked by potential clients, bankers, suppliers or the general public. You never know where your next sale may come from. It just maybe the next person you meet in an elevator who happens to purchase your next product or service!!!  Now let's get started developing your elevator speech because you never know where the next sale will come from!!!