Edgar Solano - The WakeUpBrain Game
Release Date: 02/23/2019
A program launched by Confecámaras, the guild of Chambers of Commerce of Colombia and Colciencias, the state agency for the promotion of innovation in the country. The objective was to increase the level of innovation among companies in Colombia – to help more than 1,000 Subject Matter Experts in 14 cities in Colombia to adopt innovation practices.
WakeUpBrain was selected as the main methodology for the program.
Using a six-step process called MACROS to innovate, based on design thinking. With a set of games for each step of MACROS in order to get fast and structured results, all games use the same set of cards (WakeUpBrain Game) and the MACROS guide, along with gamified management, based on the WakeUpCulture model of four player styles.