Libsyn Directory

Conference Season

Release Date: 03/19/2019

Making Waves at C-Level

The Founder of Bloom Mary Jane is Scott McDowell better known as Strategic Scott on social media. He is a Maryland native who relocated to Colorado in 2016 after spending almost a decade in NYC working in the music industry. Upon arrival in Colorado Scott launched Strategic Leverage, LLC a boutique marketing agency. Strategic Leverage has a very niche focus on vendor booth immersive activations, event sponsorships, VIP product placement, and content creation.

Twin Flame CBD Tea with Amada Sizemore

Making Waves at C-Level

Amanda Sizemore is the owner at Twin Flame Tea. She founded the company almost two years ago. The idea came to her one afternoon walking through a farmer’s market with her significant other. She was craving an organic iced tea with real herbs. A tea with beautiful hand blended leaves, not the fanning’s you usually find at the grocery store. This craving led to her curiosity of starting what she didn’t know would become an amazing adventure.

Who's In Your Room? with Dr. Ivan Misner

Making Waves at C-Level

In this episode of "Making Waves at C-Level" we hear from Dr. Ivan Misner. He is the founder of BNI and a very smart man who has built a large company and helped many other people find success through the connections they make in business.

Growing A Business In The Pandemic

Making Waves at C-Level

Episode 629 is an interview with Jon Kazarian, CEO and Founder of Accelevents. He has a great story of growing Accelevents during the pandemic and shares a lot advice for business leaders on how to pivot and grow.

Growing Through Acquisition with Ryan Snow

Making Waves at C-Level

Episode 628 looks at how small and mid-sized companies can grow through acquisition like the big companies. In this conversation, Ryan Snow shares his experience in helping entrepreneurs scale their companies.

Groundswell Marketing with Scott Martin

Making Waves at C-Level

In this episode of "Making Waves at C-Level" the conversation goes deep into marketing, culture, growth-hacks, etc... Scott Martin is an expert in branding, marketing, and strategy. He shares his insights in this candid conversation with Making Waves host, Thom Singer.

The Know, Like, and Trust Factor with Ray Abram

Making Waves at C-Level

Thom Singer sits down with Ray Abram to talk about networking, career advancement, human connection, and success in this episode of "Making Waves at C-Level".

Communicating Value with Beth Mund

Making Waves at C-Level

This episode was originally recorded for the "Webinar Talk Show". The conversation is a powerful chat and Thom Singer knew he had to share it here with the "Making Waves at C-Level".

Cannabis Dispensary Franchising with Chelsea Mulligan

Making Waves at C-Level

In this episode we talk with the co-founder of one of the first Cannabis Dispensary Franchise companies. The Open Dor is a new company that is helping Cannabis Entrepreneurs open up stores across several states, and reduce the first time business owner mistakes. Will Chelsea Mulligan become the Ray Kroc of Cannabis? Maybe.

Know Your Because in 2021 with Gerry O'Brion

Making Waves at C-Level

This episode was originally recorded for the "Digital Enterprise Society Podcast". It is an interview with Gerry O'Brion from What Big Brands Know. Gerry is a friend of Thom Singer's and and expert in marketing strategy for companies of all sizes.

More Episodes

The Spring is time for live events. If you are in business, the odds are you will be attending meetings in your industry sometime soon. Local events for groups like a chamber of commerce or national multi-day conventions seem to all clump in the fall and spring (winter and summer have other challenges that make many associations and companies hold their gatherings in these time frames).

This episode of CTED podcast is for you if you are not sure why to attend a industry meeting, or you want to make sure you get the most ROI for your time or money. Live events can change the trajectory of your business and career. The education, networking and motivation / inspiration all can come together and get you to take new actions. But change does not happen by accident. You need to be prepared to maximize your time at the event.

Meetings today are different than they were ten or twenty years ago. The expectations of participants has changed. People do not want some "sage on the stage" to talk at them, but they want to be engaged and feel they are part of the event. Attendees want the event to be interactive, engaging, and willed with actionable learning with a good amount of networking.

Planners of meetings have to be willing to take risks. (Check out this article in the MPI Magazine about how one organization threw away the standard keynote and created a peer to peer learning session - https://www.mpiweb.org/blog/article/making-attendees-the-star-of-the-show).

5 Reasons to attend live events:

1. Educational Opportunities

2. Networking with Peers

3. Encounter Vendors and Suppliers

4. Position Yourself as an Expert

5. Have an Experience / Have Fun

5 Tips to Maximize the Conference

1. Attend with a sense of adventure

2. Do not spend all your time with co-workers and friends

3. Say "Hello" to others

4. Talk to the speakers after their presentations

5. Plan for the follow up

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Thom Singer is a keynote speaker and professional master of ceremonies. He is also the host of the "Cool Things Entrepreneurs Do" podcast and the author of 12 books. He can be reached at https://www.ThomSinger.com

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