Episode 91: Member Servicing in a Dynamic World
Banking on Experience powered by CRMNEXT
Release Date: 01/31/2022
Banking on Experience powered by CRMNEXT
Ever feel like AI is just a buzzword? This episode is where the rubber meets the road. We’re diving into how AI can elevate your bank or credit union by growing your member base and deepening your existing relationships. Get ready for a no-nonsense AI breakdown with real-world applications that could up-level your approach to growth. Our guest today is Mitch Rutledge, CEO and Co-Founder of Vertice AI. Mitch breaks down the essentials of new member acquisition and expanding share of wallet, providing a clear blueprint for leveraging AI to achieve these goals. This discussion isn’t just...
info_outline High Finance: How Credit Unions Can Lead the Cannabis Banking ChargeBanking on Experience powered by CRMNEXT
In this episode, we dive into the rapidly expanding world of cannabis banking—a sector buzzing with opportunity yet tangled in regulatory constraints. Despite the broad legalization across states, federal hesitancy leaves many entrepreneurs in the cannabis industry struggling to find financial footing, caught in a limbo of being either unbanked or underbanked. Enter the vanguard of the Credit Union Industry, who are not just observing from the sidelines but actively stepping in to bridge this glaring gap. Join us for an enlightening discussion with two trailblazers leading the charge....
info_outline Overcoming Core Challenges: How Credit Unions & Banks can innovate despite their Legacy SystemsBanking on Experience powered by CRMNEXT
Is legacy technology stifling innovation at your bank or credit union? In this transformative episode of the Banking on Experience Podcast, we delve into the heart of technological stagnation that plagues many financial institutions. Join us as we engage with the minds behind Janusea, the company at the forefront of breaking down the barriers imposed by outdated core systems. Kyle Stutzman, CEO and Co-founder of Janusea, along with Masako Long, VP of Sales, share their expert insights and the visionary blueprint they’ve developed to revolutionize the financial technology landscape....
info_outline Redefining Growth: M&A Insights for Forward-Thinking Credit UnionsBanking on Experience powered by CRMNEXT
As credit unions and their members face an intensifying landscape of challenges, from stringent audits to strategic mergers, this episode sheds light on the crucial decisions shaping the industry's future. I Join Joshua Barclay and John Taylor, alongside growth engineer John Dearing from Capstone Strategic, as they dissect controversial merger impacts, forecast economic shifts, and unveil cutting-edge growth strategies that promise to redefine credit union success. Whether you're navigating the pitfalls of fintech investments or seeking innovative ways to increase product and service...
info_outline Future-Proof Your Credit Union: MSU Federal Credit Union's Innovation Blueprint RevealedBanking on Experience powered by CRMNEXT
Dive into the realm of Michigan State University Federal Credit Union, where innovation isn't just a buzzword – it's a way of life, thanks to their groundbreaking innovation lab. Witness firsthand how Michigan State University Federal Credit Union sets the standard in the credit union landscape through relentless innovation and strategic foresight. Gain unparalleled insights from the CEO herself, April Clobes, as she shares the transformative strategies and inventive solutions driving their success. Michigan State University Federal Credit Union has an impressive record of achievements:...
info_outline Insider Secrets Revealed: Navigating the 2024 Consumer Lending LandscapeBanking on Experience powered by CRMNEXT
Are you up to date with the latest consumer lending trends for credit unions and banks in 2024? We've invited a renowned industry expert to demystify emerging consumer lending trends and reveal opportunities for your credit union or bank. Meet our guest, Jade Beckman, the Vice President of Consumer Lending at Mountain America Credit Union, steering credit card services, loan options, and member-centric financial solutions. Join our brutally honest conversation with Jade, as we dive into the latest consumer lending trends that will shape your decision-making in 2024. Essential for any lending...
info_outline AI Simplified: Real-world Tactics for transforming your financial workflow todayBanking on Experience powered by CRMNEXT
Are you ready to see what artificial intelligence can really do for your Credit Union or Community Bank, beyond the buzzwords and the hype? Forget the jargon and the tech-speak; this episode is tailored for Credit Union and Community Bank professionals who want to harness the power of AI without getting bogged down by complexities. We're cutting through the noise to focus on what AI really means for you, the backbone of our local financial institutions, and the communities you serve. It's time to uncover the practical implications of AI and explore how these breakthroughs can...
info_outline The Small Credit Union That Rose from the Ashes and Beat the OddsBanking on Experience powered by CRMNEXT
Small credit unions often find themselves in the shadow of larger banks, with the threat of mergers looming large. But is there a way for these underdogs to not just survive, but thrive amidst such challenges? Enter Peter St. Onge, President/CEO of Trademark Federal Credit Union, who knows the pressure all too well. Upon stepping into his role, St. Onge was greeted with daunting challenges: a staggering 43% employee turnover rate and a troubling negative Return on Assets (ROA). With the walls closing in and merger discussions becoming a persistent buzz, Trademark Federal...
info_outline Ronaldo Hardy Unveils His Timeless Leadership PrinciplesBanking on Experience powered by CRMNEXT
In this episode, we uncover the invaluable lessons that credit union leaders can learn from the remarkable Ronaldo Hardy, the new CEO of NACUSO. With a deep well of industry experience and a track record as a purpose-driven, high-results CEO at Southwest Louisiana FCU, Shell Geismar FCU, and as the "Chief People Officer" at his consulting firm, "CU Strategic Planning," Ronaldo is a wealth of knowledge waiting to be tapped. But what sets him apart isn't just his impressive resume; it's his ability to inspire and lead. As a sought-after keynote speaker at prestigious events like CUNA...
info_outline Auto Market Trends & Indirect Lending Tips: What Every CU Needs to KnowBanking on Experience powered by CRMNEXT
Are you a credit union leader or stakeholder looking for a competitive edge in auto lending? Don't miss this must-listen episode of 'Banking on Experience,' where we pull back the curtain on the auto lending industry. Our special guests, Kurt Howard and John Riley of CU Alliance, will share exclusive industry data on emerging auto market trends that are reshaping the landscape. Here's what you can expect from this podcast episode: Gain insights from industry data on auto market trends and what they mean for your credit union. Discover proven strategies to leverage CUSOs for maximum impact....
info_outlineFeeling charged up and ready to keep resolutions in 2022? If you’re anything like us, service sits at the top of that list. And when it comes to your credit union, the importance of member service in today’s changing world simply cannot be overstated.
I got to sit down with Cheryl Purrington, Senior VP of Sales and Service at ACFCU for some of her fantastic perspective around this vital subject—this week on CRMNEXT’s Banking on Experience.
Topics we covered include:
- Why Cheryl is passionate about member servicing
- Some of the biggest challenges CUs face in this area
- Fresh inspiration: stories that fuel Cheryl’s commitment to great member service
- A peek into ACFCU’s new “Be Nice” Campaign
- How to bridge servicing and growth to hit goals
- The power of being proactive vs. reactive
- And more
Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.