Behind the Mic: How Great Podcast Production Builds Strong Brands
Workforce Therapy Files
File 38: In this episode of Workforce Therapy Files, the hosts turn the tables and interview podcast producer Jim Ray about the growing role of podcasting in business, branding, and thought leadership. Jim explains why authenticity is one of the most important elements of successful business content. The conversation explores why podcasting creates from deeper, more engaging conversations that build long-term brand equity, as compared to traditional blogging and social media. The team validates the coaching and strategic guidance Jim provides clients beyond simply recording audio. This...
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Why HR Is Still Misunderstood in Business Leadership?
Workforce Therapy Files
File 37: In this file of Workforce Therapy Files, the hosts turn the spotlight on Jamie Swaim to explore her journey into human resources and leadership strategy. Jamie discusses why HR is often misunderstood in executive spaces and explains the difference between reactive HR support and proactive people strategy. They explore workforce planning, compliance challenges, and the growing complexity of managing people across multiple states and industries. The discussion highlights the importance of ambiguity management, resourcefulness, and cross-functional thinking for modern HR leaders. The...
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Why Hiring Is Broken: Moving Beyond “Check-the-Box” Recruiting
Workforce Therapy Files
File 36: In this file of Workforce Therapy Files, the hosts spotlight Molley Ricketts, founder and CEO of Incipio Workforce Solutions, and explore her journey building a people-first recruiting firm. Molley shares how her early experiences shaped her belief that hiring should be intentional rather than transactional. The conversation dives into common hiring mistakes, including reactive recruiting and outdated job descriptions. They also unpack the real cost of bad hires and why culture alignment matters more than filling a seat quickly. Molley highlights the overlooked value of...
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The Real Cost of Winning: Why Jason Heflin Exchanged Toxic Growth for Time and Family Empowerment
Workforce Therapy Files
File 35: Jason Heflin sits in the "hot seat" to share insights from his entrepreneurial journey, which began after he realized he was not wired for the repetitive nature of a corporate cubicle. The interview explores his core business philosophy of avoiding commoditization by prioritizing deep, long-term strategic partnerships over one-off product services. When asked about scaling a business, Jason highlights the importance of "stick-to-itiveness" and the risk-taking necessary to overcome the fear of failure. He admits that his greatest operational challenge was learning to embrace...
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Rapid Therapy Round: Leadership, Culture, and Workplace Truths Leaders Need to Hear
Workforce Therapy Files
File 34: In this episode of Workforce Therapy Files, Jamie Swaim, Molley Ricketts, and Jason Heflin take a rapid-fire approach to leadership and workplace culture, tackling common myths, hiring mistakes, and behaviors that quietly damage teams. The conversation highlights the importance of intentional leadership, emotional intelligence, and clear communication in building strong workplace cultures. From employer branding and onboarding gaps to AI in recruiting and CEO-level concerns, this episode delivers practical, real-world insights for leaders navigating today’s evolving workplace...
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Interview with Carol Shulte - 2025 KYSHRM
Workforce Therapy Files
The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth. Jamie and Molley were joined by Carol Schulte, Keynote Speaker and Founder of The Brāve Initiative. Dr. Brad Shuck also sat in for this interview. Carol shared her mission of empowering individuals to "get their brave on" by embracing their most authentic and vulnerable selves. She challenges HR professionals to create safe spaces where employees can bring their entire identity to their work,...
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Interview with Corina West of Grace Health – 2025 KYSHRM
Workforce Therapy Files
The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth. Jason and Jamie were joined by Corina West, an HR Assistant for Grace Health in Corbin, Kentucky. Corina shared her insights on working for a comprehensive healthcare organization that provides family medicine, dentistry, and behavioral health services. Despite only being in her role for a little over a year, she is part of a small three-person team responsible for managing a large workforce of 465...
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Interview with Sharlis Montgomery of Hogan Lovells - 2025 KYSHRM
Workforce Therapy Files
The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth. Jason was joined by Sharlis Montgomery, the Learning and Development Manager at the global law firm Hogan Lovells. Sharlis shared how she supports over 2,500 non-lawyer staff members across the globe. With eight years at the firm, Sharlis focuses on upskilling "business teams" in areas like leadership and interpersonal skills through a structured competency framework. She is passionate about making...
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Interview with Boutaïna Ettaki from Seven Counties Services - 2025 KYSHRM
Workforce Therapy Files
The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth. Jamie and Molley were joined by Boutaïna Ettaki, a Talent Acquisition Specialist at Seven Counties Services. She shared her enthusiasm for working in the nonprofit sector, where she finds fulfillment in supporting her community and underserved populations. Drawing on her professional background in sales, she views recruiting as a process of "shopping for people" by identifying specific skills to...
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Interview with Cooper Tyra from Houchins Insurance Group – 2025 KYSHRM
Workforce Therapy Files
The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth. Cooper Tyra, an Account Executive at Houchins Insurance Group, sat down with Jason Heflin and Molley Ricketts to explain how his firm serves as the "risk subsidiary" for a massive employee-owned conglomerate. Based in their Louisville satellite office, Cooper works as a single point of contact for private equity firms and manufacturing companies, handling both property and casualty insurance and employee...
info_outlineThe Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.
Jamie and Molley were joined by Carol Schulte, Keynote Speaker and Founder of The Brāve Initiative. Dr. Brad Shuck also sat in for this interview. Carol shared her mission of empowering individuals to "get their brave on" by embracing their most authentic and vulnerable selves. She challenges HR professionals to create safe spaces where employees can bring their entire identity to their work, asserting that true connection requires being "real" rather than leading from a title. Carol’s own "brave" journey includes a series of extraordinary life experiences, such as living in an ashram in India, volunteering in Thai orphanages, and apple picking while living in a van in New Zealand. These experiences inspired her to help others "live big" and focus on a "brave list" of challenges rather than a traditional bucket list.
Regarding modern leadership, Carol believes the "command and control" style is obsolete and must be replaced by a mind shift toward courage and bold decision-making. She advocates for the platinum rule, which encourages leaders to "do unto others as they want you to do to them". This approach requires leaders to know their team members on a deeper, individual level to understand their unique motivations and needs. Carol emphasizes that today’s workforce desires "raw humans" as leaders who are comfortable admitting they do not have all the answers. By being vulnerable and sharing their own stories, leaders invite their teams to do the same, fostering a more collaborative culture. To conclude her interview, she left a powerful question for the next participant: "What would you do if you were even braver?".
To learn more, visit:
· Website: www.carolschulte.com
Carol and Brad, thanks for stopping by to speak with us!
That’s where we’ll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We’d love to hear from you.
Need Help Supporting Your Company’s Recruiting and Staffing Goals?
We’re here to help. You can contact us via our individual websites, depending on your specific needs or questions:
· Jamie Swaim, SPHR – www.ParcelKnows.com
· Molley Ricketts – www.IncipioWorks.com
· Jason Heflin – www.CrowdSouth.com
We hope you found this file insightful and helpful. Thank you for listening!