Influencer Marketing Strategy - with Dan Coughlin - EP 360
365 Driven
Dan Coughlin is the co-founder of Get Hyped Media, and in this episode, he unravels the intricate world of influencer marketing. Dan tackles the industry's surprising lack of structure, despite its multi-billion dollar stature, and debunks the myth that bigger influencers are always better. Dan shares his unique transition from electrical engineering to leading an influencer marketing agency and provides valuable insights for businesses on how to navigate this space with limited budgets. This conversation goes beyond just influencer size, shedding light on the importance of authenticity and...
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Create Content That Stands Out - with Heather Parady - EP 359
365 Driven
Heather Parady is the host of the podcast “Unconventional Leaders”, which has over a million downloads, and in this episode, she candidly shares her journey. Heather veers from the traditional entrepreneur archetype and leans into her passion of being a creative. She brings a unique perspective on tenacity, the art of character development, and the importance of following your passion. This conversation brings hope for anyone struggling to align their career with their true calling and showcases the strength in embracing one's creative instincts over conventional success metrics. This...
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Pursue an Endgame of Freedom - with Jason Sisneros - EP 358
365 Driven
Jason Sisneros is a titan of entrepreneurship who has successfully navigated the high-stakes world of scaling, selling, and exiting businesses. Jason's journey is nothing short of inspirational, as he takes you through the rollercoaster ride from his initial setbacks to becoming a master of turnarounds and private equity. But it's what he does with his hard-earned freedom that truly captivates, as he delves into his philanthropic endeavors, his fight against domestic violence, and his passionate mission to eradicate child trafficking. His story is a powerful testament to the remarkable...
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Gratitude Drives Positive Impact - with Hunter Ballew - EP 357
365 Driven
Hunter Ballew returns to the 365 Driven podcast, bringing with him a story of triumph, faith, and entrepreneurial spirit that's sure to capture your attention. From acquiring Cornerstone Construction to the exploding success of RoofCon, Hunter's journey is a testament to what's possible when vision meets purpose. This conversation takes you behind the scenes of these monumental changes, showcasing the hard-earned lessons and strategies that have shaped his path from the outset of the pandemic to the present day. Hunter emphasizes the significance of having a clear vision and surrounding...
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The Power of Visualization - with Tony Whatley - EP 356
365 Driven
Tony Whatley shares his practice on visualization, and how it has helped him achieve his own success and results. In this episode, we'll talk about The influence my mother had on me as a child Creating "Dream Boards" to visualize goals The science behind how your brain processes goals and why you need goals The story of the blue Dodge Viper A review of my 2018 vision board (see cover artwork) Connect with Tony
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Reinvention - with Tony Whatley - EP 355
365 Driven
This special episode features Tony’s recent speech at the Movement Maker Live 2024 event in Nashville, TN hosted by Mike Fabber. In this speech, Tony talks about how he conquered the ever-looming shadow of self-doubt. He once grappled with the fear of stepping into the light, hesitant to share his thoughts and ideas with the world. Tony recounts how he turned an online forum into a multi-million dollar success, and unpacks the essence of personal reinvention. As he draws from the 'Choose Your Own Adventure' books of his youth, Tony delves into a world where mere survival is not the...
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Business Succession Planning - with Laurie Barkman - EP 354
365 Driven
Laurie Barkman is known as the “Business Transition Sherpa”, and in this episode, she dives into the terrain of building, valuing, and selling your business. Laurie brings her expertise to the table, sharing strategies from her book "" to help entrepreneurs mitigate risks and enhance their company's worth. Her experiences as a CEO provide a practical backdrop, stressing the importance of maintaining focus during major transitions and preparing for the rigor of due diligence and integration. Laurie also peels back the emotional layers owners face when parting with their business,...
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Sowing Seeds of Success - with Chris Lee - EP 353
365 Driven
Chris Lee is the entrepreneurial force behind Solgen Power, and his journey from a staggering bankruptcy to CEO of a multimillion-dollar company is nothing short of remarkable. Chris candidly shares the lessons learned from his early business failures, the emotional and financial toll of filing for bankruptcy, and the resilience it took to rebuild from a sub-400 credit score. His inspiring story is a testament to the mental fortitude required to overcome adversity and achieve success, offering valuable insights into the entrepreneurial spirit. Chris and Tony explore the intricate relationship...
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Elevating Your Online Presence - with Pat Hilton - EP 352
365 Driven
Pat Hilton is back on the 365 Driven podcast, but this time Pat is interviewing Tony for his podcast, Iconic Messengers. Starting an entrepreneurial journey can often feel like navigating a sea of hashtags and highlight reels, but this conversation with Pat pulls back the facade to reveal the core of authenticity in our digital personas. Pat and Tony reflect on their experiences, from humble beginnings to the peaks of business success, confronting the ethical dilemmas that test our integrity along the way. Tony's insights into the balance of personal touch and professional promotion on...
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How to Grow an Audience - with Tony Whatley - EP 351
365 Driven
How to Grow an Audience – Episode 351 Mindset Our time is limited, and relatively short Push aside your ego. Be okay being a beginner, and sucking at things (stage right story). Dealing with critics, haters, naysayers Invest in skills. (Communication, Copywriting, Comedy, Production, Editing) Be your own brand. Don’t work with mentors who overshadow or take credit for your brand. Be 1 of 1, not 1 of 1000’s. Groups...
info_outlineKimanzi Constable is an author of four books and a freelance writer whose articles have been published in Forbes, Entrepreneur Magazine, Business Insider, SUCCESS Magazine, NBC, CBS, FOX, and 80 other publications and magazines. He's a global traveler and digital nomad that has been to 83 countries and counting. He started his first business at just 19 years old, after having been previously homeless, dropping out of high school, and living in a shelter for 18 months. In 2011, Kimanzi discovered business podcasts and dove into writing his first book.
In this episode, Kimanzi shares all about the lessons he learned along the way, and everything you need to know about paid publications vs. pay-to-play PR. He explains just how he built an audience and took his business to the next level through writing articles. He walks you through how to pitch yourself to publications, and what being published can do for you and your credibility. Kimanzi also reveals how you can ruin your credibility by taking shortcuts and playing into the fake media influence games.
Quote from the episode:
- “Be the person that goes out and finds the information, the scoops, the stories, and brings it to the people. And you’ll get the same notoriety over time and hopefully some success behind that.”
Key highlights:
- Kimanzi’s background that led to being an author and freelance writer
- How he built an audience by guest posting
- Tony’s experience with getting published in magazines
- Pay to play vs. getting paid to write
- Tips on how to pitch yourself to publications
- What a good article contains: it's not about you, it's about what you can provide
- His thoughts on HARO (Help a reporter out)
- How to pitch to a contributor and why you should pitch to them to feature you
- Tony’s tips on pitching yourself a podcast guest
- What editors look for when vetting you
- Recommendations for cleaning up your Linkedin
- How social proof relates to your ideal client
- Should you care about social proof?
- Does being verified on IG matter?
- Why you should want to be published and what it does for you and your credibility
For more information about this episode, visit: 365driven.com/episode249