Ep. 5: Why Specializing in a Massage Therapy Niche Can Help Your Business With Hillary Arrieta
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Release Date: 11/08/2022
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession. They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with...
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also delves into the importance of addressing taboo subjects in women's health and her unique approach to holistic care, which combines somatic work, myofascial release, and trauma-focused therapy. We explore the concept of rebirth sessions for...
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journal that encourages personal creativity and structured self-reflection, designed to fit into just 10 minutes a day. Learn about the therapeutic benefits of communicating with your body through journal entries that address physical...
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch. Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through...
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching...
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
Find Your Niche Expo: Saturday, February 24, 2024 Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) click here: To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: +1 972-777-4140
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry. With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance...
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective...
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-centered care. From her early days in the industry to her current role as an instructor and founder of the Ariana Institute, her insights on the transformative power of touch and the importance of community in the massage profession will leave...
info_outlineHandcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics. However, after not making the team, Jenny discovered her passion for sports massage through her own experience with a quad injury and the healing process with an orthopedic massage therapist. Now, Jenny runs a sports recovery center in Seattle, working with...
info_outlineDo you feel like you cannot get your business off the ground and running? Do you struggle to find a steady stream of clients? Perhaps it is time to pick a modality niche.
In this episode, Julie is joined by Hillary Arrieta to discuss how choosing a modality niche in your massage therapy practice can help you succeed in business.
Hillary Arrieta is a massage educator and LMT in the Dallas, Texas area. She owns the Heeling Hut a massage practice specializing in Ashiatsu. Hilary wrote Press Here! Ayurvedic Head Massage for Beginners: Practice for Overall Health and Wellness.
In this episode, Julie and Hillary discuss:
- How to turn challenges into learning lessons
- Why networking is about relationships and not presentation
- How creating a niche can help you in your networking
- How to be more inclusive and less competitive
- Why doing less is important to model for your massage therapy clients
- What is Ashiatsu/ Barefoot massage
- Challenges in marketing massage niches
- How to care for your mental fatigue as a massage therapist
Best piece of advice from Hillary Arrieta:
Being open, patient, and excited about the work you are doing
More About Hillary Arrieta, and Heeling Hut
To learn more about Hillary Arrieta, BCTMB head over to www.theheelinghut.com
Connect with Julie Alexander and Handcrafted Therapy
To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com
Join the Handcrafted Therapy Facebook community at:
Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/channel/handcraftedtherapy