Ep. 7: Using Your Voice and Education to Affect the Massage Therapy Industry with Chrissy Stites
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Release Date: 12/06/2022
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession. They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with...
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In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also delves into the importance of addressing taboo subjects in women's health and her unique approach to holistic care, which combines somatic work, myofascial release, and trauma-focused therapy. We explore the concept of rebirth sessions for...
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In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journal that encourages personal creativity and structured self-reflection, designed to fit into just 10 minutes a day. Learn about the therapeutic benefits of communicating with your body through journal entries that address physical...
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In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch. Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through...
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In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching...
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Find Your Niche Expo: Saturday, February 24, 2024 Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) click here: To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: +1 972-777-4140
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry. With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance...
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Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective...
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-centered care. From her early days in the industry to her current role as an instructor and founder of the Ariana Institute, her insights on the transformative power of touch and the importance of community in the massage profession will leave...
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In this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics. However, after not making the team, Jenny discovered her passion for sports massage through her own experience with a quad injury and the healing process with an orthopedic massage therapist. Now, Jenny runs a sports recovery center in Seattle, working with...
info_outlineWhy does our education as massage therapists vary so much? Have you ever thought about what it would be like to be a massage therapy instructor and how to incorporate that into your massage therapy business plan?
In this episode, Julie is joined by Chrissy Stites, LMT, CMCE to discuss why it is so important to continue taking classes and learning once you become a massage therapist. They also discuss how you can use your education and your voice to affect change in education standards, your community, and the massage industry as a whole.
In this episode, Julie and Chrissy discuss:
- How Chrissy became a massage therapist and later an instructor
- How to market your massage business in a small community
- Why the massage industry is more than just massage
- How to handle seasonality in your massage business
- How you can ensure quality education is being offered to massage therapists
- How you can choose a specialized modality as an instructor and create many classes from it
- Why becoming part of your client's wellness team is so important
Best piece of advice from Chrissy Stites:
Keep learning and diversify your business
More About Chrissy Stites, LMT, CMCE and Heart & Sole Massage Therapy
I have been a licensed massage therapist since 2000. I owned a wellness center in NJ for 13 years before moving to FL. I bounced around FL working at different spas before settling down to open Heart & Sole on Longboat Key FL.
To learn more about Chrissy Stites, LMT, CMCE head over to
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