Ep. 9: How to Get Massage Therapy Clients Through Social Media Advertising and Strategic Partnerships With Dr. Stratton Poulson
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
Release Date: 01/03/2023
Ep. 38: Sexual Misconduct and Advocacy in Massage Therapy - Healing Hands and Hidden Battles with Brendan Carr
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this episode of the Handcrafted Therapies Podcast, host Julie Alexander is joined by Brendan, a recent graduate of Kikino Massage School. They tackle the difficult and potentially triggering topic of sexual misconduct, particularly within the LGBTQ+ community and the massage therapy profession. Brendan shares his personal experiences with abuse, his journey to establishing boundaries, and the challenges faced by gay massage therapists. The discussion includes the impact of dating apps misrepresenting massage therapists and the importance of creating a safe and professional...
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Ep. 37: Addressing Sexual Misconduct in Massage Therapy with Camille Borg
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this podcast episode, Julie Alexander is joined by Camille Borg to discuss the critical issue of sexual misconduct in the massage therapy industry. The conversation centers around the personal experiences of both Julie and Camille, detailing the inappropriate actions of massage therapists they encountered. They emphasize the importance of reporting such actions to authorities and shed light on the stigma associated with speaking out. Camille Borg, a family law attorney, shares her insights on supporting victims and navigating the legal process. The episode advocates for raising awareness,...
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Ep. 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police. Julie highlights the necessity of separating the public perception of massage therapists from that of sex workers and advocates for setting appropriate professional boundaries. She also outlines steps to create a safe environment for both clients and therapists, including proper client screening and...
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Ep. 35: Building a Successful Massage Business with Valarie Karpiel
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. They explore Valerie's recent accomplishments, including becoming the president of the AMTA Board for Wyoming and her experience competing in the massage championship. The discussion also covers effective business and marketing strategies, the...
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Ep. 34: Embracing Technology: Transforming Massage Education with Greg May
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession. They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with...
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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also delves into the importance of addressing taboo subjects in women's health and her unique approach to holistic care, which combines somatic work, myofascial release, and trauma-focused therapy. We explore the concept of rebirth sessions for...
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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journal that encourages personal creativity and structured self-reflection, designed to fit into just 10 minutes a day. Learn about the therapeutic benefits of communicating with your body through journal entries that address physical...
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Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch. Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through...
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Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching...
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Find Your Niche Expo - A Special Message from Julie Alexander
Business Conversations for Massage Therapists | Handcrafted Therapy Podcast
Find Your Niche Expo: Saturday, February 24, 2024 Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) click here: To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: +1 972-777-4140
info_outlineHow can you use social media ads in your massage therapy practice marketing budget? What are strategic community partnerships and how can they help you gain more clients?
In this episode, Julie is joined by Dr. Stratton Poulson to discuss how you can use paid ads and strategic community partnerships to grow your massage therapy business.
Previously an LMT for 13 years, Dr. Poulson is very comfortable with the low overhead, all cash business model which has allowed many new graduates to start their own practices right out of school. He is passionate about helping students and clinicians learn to use social media to build a practice of their own, instead of taking associate positions and spa jobs that will leave them unsatisfied and underpaid.
In this episode, Julie and Dr. Poulson discuss:
- How Dr. Poulson created a successful solo practice
- How to use social media organically to build a massage therapy practice
- How much does social media advertising cost
- How to know if your social media ads are working
- How to overcome objections in your business
- How to use your community connections to gain more clients
- How strategic partnerships can help your massage therapy business grow.
Best piece of advice from Dr. Poulson:
Use strategic community partnerships to grow your massage therapy business
More About Dr. Stratton Poulson and Apex Chiropractic
Dr. Stratton Poulson is the owner of Apex Chiropractic in Dallas Texas, a solo doc, no staff, all cash practice which opened in September of 2021. Graduating from Parker University in August of 2021, Dr. Poulson was able to leverage content marketing on social media to quickly grow his practice, and now consistently attracts 50+ new patients a month.
To learn more about Apex Chiropractic over to https://www.apexchiropractic.org/
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To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com
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