Ep. 10: How to Manage the Marketing and Branding for Your Massage Therapy Practice with Erika Newsom
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Release Date: 01/17/2023
Ep. 37: Addressing Sexual Misconduct in Massage Therapy with Camille Borg
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this podcast episode, Julie Alexander is joined by Camille Borg to discuss the critical issue of sexual misconduct in the massage therapy industry. The conversation centers around the personal experiences of both Julie and Camille, detailing the inappropriate actions of massage therapists they encountered. They emphasize the importance of reporting such actions to authorities and shed light on the stigma associated with speaking out. Camille Borg, a family law attorney, shares her insights on supporting victims and navigating the legal process. The episode advocates for raising...
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Ep. 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police. Julie highlights the necessity of separating the public perception of massage therapists from that of sex workers and advocates for setting appropriate professional boundaries. She also outlines steps to create a safe environment for both clients and therapists, including proper client screening and...
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Ep. 35: Building a Successful Massage Business with Valarie Karpiel
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. They explore Valerie's recent accomplishments, including becoming the president of the AMTA Board for Wyoming and her experience competing in the massage championship. The discussion also covers effective business and marketing strategies, the...
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Ep. 34: Embracing Technology: Transforming Massage Education with Greg May
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession. They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with...
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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also delves into the importance of addressing taboo subjects in women's health and her unique approach to holistic care, which combines somatic work, myofascial release, and trauma-focused therapy. We explore the concept of rebirth sessions for...
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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journal that encourages personal creativity and structured self-reflection, designed to fit into just 10 minutes a day. Learn about the therapeutic benefits of communicating with your body through journal entries that address physical...
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Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch. Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through...
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Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching...
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Find Your Niche Expo - A Special Message from Julie Alexander
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Find Your Niche Expo: Saturday, February 24, 2024 Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) click here: To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: +1 972-777-4140
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Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry. With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance...
info_outlineHow do you grow your massage therapy business? What are the best ways to market your business if you do not have much money to spend?
In this episode, Julie is joined by Erika Newsom, a 25-year marketing professional, to discuss how to market and brand your massage therapy business.
Erika Newsom is a marketing pro with over 25 years' experience contributing to successful campaigns as a client, agency partner, and sales executive. She has solved challenges for brands large and small – from consumer-packaged goods (Dr Pepper, Frito Lay, Snapple, Trident) to telco (AT&T, Nokia) to local and regional franchisees (McDonald’s, Whataburger) and independent, small businesses.
In this episode, Julie and Erika discuss:
- Learning how to market within the Massage Therapy Industry
- Using Google to market your massage therapy practice
- The elements of a solid massage therapy marketing plan
- What does a branding process look like for a massage therapist
- Using your boundaries to determine your massage brand
- Using SEO and paid ads to market your massage therapy business
- What marketing should we pay for as massage therapists
Best piece of advice from Erika:
Marketing will not fix operations issues. Ensure your guest experience is excellent before using marketing tactics like referrals or reviews.
More About Erika Newsom
I currently serve as VP - Accounts & New Business at a Dallas-based agency, Camelot Strategic Marketing & Media. Specialties: marketing strategy, digital marketing, new business development, client management, strategic partnerships, research, negotiations, performance tracking and reporting, optimization, training, and vendor relationships.
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