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Ep. 21: Create Your Dream Practice with Premium Pricing with Irene Diamond

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

Release Date: 06/20/2023

Ep. 34: Embracing Technology: Transforming Massage Education with Greg May show art Ep. 34: Embracing Technology: Transforming Massage Education with Greg May

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession.   They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with...

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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard show art Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain.  Megan also delves into the importance of addressing taboo subjects in women's health and her unique approach to holistic care, which combines somatic work, myofascial release, and trauma-focused therapy. We explore the concept of rebirth sessions for...

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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson show art Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness.   Julie Erickson introduces her uniquely crafted journal that encourages personal creativity and structured self-reflection, designed to fit into just 10 minutes a day. Learn about the therapeutic benefits of communicating with your body through journal entries that address physical...

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Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus show art Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch.  Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through...

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Ep. 30: The Art and Science of Zero Balancing with  Dr. Michele Doucette show art Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being.  Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching...

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Find Your Niche Expo - A Special Message from Julie Alexander show art Find Your Niche Expo - A Special Message from Julie Alexander

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

Find Your Niche Expo: Saturday, February 24, 2024  Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) click here: To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: +1 972-777-4140

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Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney show art Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry.   With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance...

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Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies show art Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective...

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Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI show art Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-centered care. From her early days in the industry to her current role as an instructor and founder of the Ariana Institute, her insights on the transformative power of touch and the importance of community in the massage profession will leave...

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Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes show art Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics.   However, after not making the team, Jenny discovered her passion for sports massage through her own experience with a quad injury and the healing process with an orthopedic massage therapist.   Now, Jenny runs a sports recovery center in Seattle, working with...

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More Episodes

Have you heard these common myths about building a successful private practice?

Myth #1: You need to be a marketing expert to succeed.

Myth #2: You have to sacrifice your values to make money.

Myth #3: You can’t have a fulfilling career and a successful business at the same time.

As a therapist, navigating the business side of private practice can be overwhelming. But the truth is, building a thriving practice that aligns with your values and provides a fulfilling career is possible. Our guest, Irene Diamond, will share their insights and proven strategies for creating a successful private practice that generates revenue and improves client experiences. Don't miss out on learning the truth behind these myths! 

In this episode, you will be able to: 

  • Discover the secrets to creating a thriving private practice with lasting success. 

  • Learn the crucial role of a targeted focus on specific issues and clients for maximum impact. 

  • Uncover the benefits of setting premium prices and offering a satisfaction guarantee. 

  • Master the art of embracing a business mindset through marketing, sales, and strategy. 

  • Realize the importance of perpetual learning and self-improvement in your professional journey. 

Irene Diamond, is a 30+ year pioneer in the health and wellness industry. She calls herself a “Pain Reliever & Mover-Improver” for both bodies and businesses! With a degree in rehabilitation/movement therapy and a relentless passion for innovation, Irene is a true trailblazer. Her remarkable journey began in 1978 when she suffered a spinal cord injury tragically leaving her completely paralyzed. Her rehabilitation led her on her journey into physical therapy to improve mobility and reduce pain. She got her her degree in Rehabilitation and Movement Therapy and went on to found SeaFit Tours, the world's first international fitness-cruise company. Not stopping there, Irene established Diamond Pain Relief & Wellness in 1995, San Francisco's very first wellness center. Irene's brand, ACTIVATED diamond™, supports health and wellness business owners and individual providers and therapists and encompasses an array of programs, consulting, and coaching designed to maximize revenue, thrill clients, all while avoiding burnout. At the core of ACTIVATED diamond is the Dream Practice Mastery Academy™, a personalized coaching program that supports some of the world's most successful health and wellness providers. 

Best piece of advice from Irene:  

If you incorporate at least one tip from the precise private practice that was given during this episode, it will transform your practice. 

More About Irene and ACTIVATED DIAMOND 

Irene’s Brand ACTIVATED diamond is the Dream Practice Mastery Academy™, a personalized coaching program that supports some of the world's most successful health and wellness providers. Through the Academy, practitioners unlock their true potential and achieve unparalleled levels of success. One of the crown jewels in Irene's repertoire is Active Modulation Therapy—The Diamond Method®, widely recognized as one of the most effective rehabilitation approaches for conditions such as relief from fibromyalgia, migraine, and orthopedic pain and limited mobility, resulting in improved performance and function. Irene's unique concept, the Precise Private Practice® (PPP), has transformed countless clinics into the go-to practices in their respective areas. Through PPP, clinics delight their clients and receive referrals from other healthcare providers, all while enjoying a truly fulfilling life. Diamond Active Massage™ is a newer offering she teaches for muscle and stress-relaxation. A transformative unique technique she licenses to providers in a consumer-facing setting like luxury spas, health clubs, and private practices. As an esteemed speaker and author, Irene Diamond captivates audiences with her counterintuitive and thought-provoking insights. Her expertise in leveraged practice-acceleration has made her a sought-after consultant for health and wellness clinics and spas worldwide. Recognized for her outstanding contributions, Irene was proudly inducted into the World Massage Hall of Fame in 2013. With over three decades of wisdom as a business strategist, mentor, clinician, and continuing education provider, Irene Diamond inspires "Therapreneurs" and practice owners to embrace a new paradigm. By adopting Irene's "Inside Out" approach, they unlock tremendous financial wealth while delivering remarkable clinical results. And the best part? They achieve all this while working fewer hours and having more fun. Join the ACTIVATED diamond movement today and witness the transformation of your business and life. Irene Diamond is eagerly awaiting to guide you on your path to brilliance.  
 

To learn more about Irene, head over to her website: www.thediamondmethod.com 

You can also check out Irene’s Facebook Page: https://www.facebook.com/groups/PrecisePrivatePracticeSuccess 

And find all of Irene’s important links here: https://linktr.ee/irenediamond 

  
Connect with Julie Alexander and Handcrafted Therapy  

Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv 

 

To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

Join the Handcrafted Therapy Facebook community at:  

Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy