Run the Numbers: What Should You Charge in 2027? Ep. #540
Release Date: 09/07/2026
Build a Better Life, Not Just a Bigger Business featuring Joseph DiPace Ep. #553
Profits with Pajak
What if building a bigger business isn't the same as building a better life? In this episode of Profits with Pajak, John sits down with Joseph DiPace to discuss his journey from mowing lawns to building a profitable, debt-free lawn application business. Joe shares how patience, discipline, and understanding his numbers helped him make intentional decisions about his business and his future. From operating with older equipment and avoiding unnecessary debt to achieving major personal milestones, Joe proves that success isn't always measured by revenue, employees, or the number of trucks in your...
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Eliminate It, Fix It, or Accept It Ep. #552
Profits with Pajak
By the end of a long lawn and landscape season, it's easy to start making declarations: I'm never offering that service again. I'm firing that customer. I'm selling that machine. I'm downsizing. I'm growing. I'm done. Some of those decisions may ultimately be right, but exhaustion isn't the best business advisor. In this episode of Profits with Pajak, John explains why end-of-season frustrations should be documented rather than immediately acted upon. Learn how to separate isolated incidents from real patterns, put numbers behind your emotions, and sort problems into three categories:...
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Shake It Off and Finish Your Season Strong Ep. #551
Profits with Pajak
October can be one of the toughest months for northern lawn and landscape business owners. You're tired, your employees are tired, and after months of weather delays, equipment failures, customer issues and your own mistakes, it's easy to mentally check out before the season is actually finished. In this episode of Profits with Pajak, John talks about putting the mistakes of 2026 in perspective and focusing on what you can still control. You can't change what happened earlier in the season, but you can serve today's customer, keep today's promises, lead your team, collect what you're owed, and...
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What If Your Competition Copies You? Ep. #550
Profits with Pajak
Should you publish your prices, or are you handing your competitors an advantage? In this Q&A episode, John answers a listener's concern about competitors shopping estimates, copying flat-rate pricing, and using your own information to underbid you. After 550+ episodes of sharing how he operates, John explains why information isn't the real competitive advantage, execution is. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing...
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Google Isn't Just Ranking You Anymore, AI Is Trying to Understand You. Ep. #549
Profits with Pajak
Search isn't what it was five years ago. AI Overviews, AI Mode and conversational search are changing how customers discover local businesses. John breaks down what still matters from traditional SEO, what's changing as we head into 2027, and what lawn care and landscape companies should do now to make their businesses easier for both customers and search engines to understand. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing...
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Where Did My $100 Go? Ep. #548
Profits with Pajak
You charge a customer $100 for a job. How much did you actually make? In this short episode of Profits with Pajak, John follows a simple $100 sale from the moment the customer pays, through processing fees, labor, materials, equipment, overhead and taxes to show why revenue and profit are two very different things. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders...
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That's Just the Way It Is Ep. #547
Profits with Pajak
John thought he'd be home around 4:00. Instead, a distracted mistake while mixing herbicide, equipment problems, fueling, repairs, and preparation for the next day resulted in the truck finally getting parked at 9:22 p.m. After 27 years in the green industry and 11 years owning Turf Tamer, it raises a bigger question: When is “that's just the way it is” reality, and when is it an excuse for something that needs to change? Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The...
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How to Pay Lawn & Landscape Employees Ep. #546
Profits with Pajak
How much should you pay a mower, landscape laborer, applicator or crew leader? Pajak breaks down why job titles alone don't determine wages and explains how skill, responsibility, productivity, independence and your local labor market should influence compensation. Most importantly, he discusses why paying higher wages only works when your pricing and production can support them. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing...
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Are We Pricing Lawn Care or a Moon Landing? Ep. #545
Profits with Pajak
Are you running the numbers, or are you overengineering a simple decision? John breaks down why some services need detailed estimating while others should be governed by simple pricing rules, minimum charges, and flat rates. The goal isn't to stop analyzing your numbers. It's to analyze them well enough that you eventually don't have to analyze every single job. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together...
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YA WHAD-DA-YA-WANT? Ep. #544
Profits with Pajak
After years in business, Pajak is starting to understand the old-school business owner who answers the phone with nothing more than, “Yeah?” This humorous episode explores customer service, tire-kickers, defending your prices, qualifying prospects faster, and why being professional doesn't mean giving everyone unlimited access to your time. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment...
info_outlineHow much should you raise your prices in 2027? Five percent? Ten percent? Before picking an arbitrary number, John Pajak argues that you're starting with the wrong question. In this episode of Profits with Pajak, John explains why the best time to begin building next year's pricing is while you're still living through this year's season. From labor and material costs to route density, callbacks, inefficient customers, owner compensation and profit, you'll learn what to document now so you can build 2027 pricing around your actual numbers instead of somebody else's opinion. Run the numbers, then walk into next season with confidence.
Episode Links:
Apple Podcast Listeners- Copy and paste the links below into your browser.
Upcoming Events:
Equip Expo (October 20–23, 2026, Louisville, KY):
The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business.
Tickets are just $15.00 with promo code PAJAK through September 10, then prices go up.
Lock in your ticket now and take advantage of the discount.
Sign up and learn more: https://plus.mcievents.com/
LCR Summit 2026
Ready to stop guessing and start building a more profitable lawn care or landscaping business? The LCR Summit is a two-day business growth and networking event designed specifically for green industry professionals. Learn practical strategies for pricing, marketing, hiring, leadership, financial management, and building systems that help your business grow without consuming your life. Best of all, it's held the two days before Equip Expo, making it the perfect way to kick off your week in Louisville.
https://www.lcrmedianetwork.
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