Personalities
Welcome to episode 11 of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today, we discuss managing different personalities in real estate using systems like DISC and colors to understand and work effectively with various personality types.
DISC categorizes into Dominance (D), Influence (I), Steadfastness (S), and Conscientiousness (C). Knowing your personality helps you interact better with others. For example, Ds are direct and results-oriented, while Is are outgoing and enthusiastic. Understanding these differences aids in improving communication and building stronger relationships with clients.
To market effectively, tailor your approach to different personalities. Ds appreciate directness and value, while Is look for excitement and engagement. Ss value testimonials and a homey feel, and Cs require detailed information and facts. Recognizing and adapting to these personalities can enhance your real estate practice.
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