18: How to Get Started with Email Marketing - Quick Fix Friday
Release Date: 11/11/2022
174: Taking a Hiatus: A Message from Andrea Vahl
Late Starters Club
Today I have an announcement to make that is a little bit heart breaking because I truly believe in the inspiration that the Late Starters Club has been sharing with the world. It is so important that we chase our dreams no matter what stage of life we are at. Our actions not only inspire younger generations but motivates our peers to see what is truly possible in this world. And one of the lessons that I needed to learn was that I can not do it all. At this time I will be taking a break from the Late Starters Club podcast to give a deeper focus to other areas of my life and business....
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173: Living the Dream Overseas with Christine Gritmon
Late Starters Club
Have you had a lifelong dream to live overseas and haven't made that happen yet? Maybe things have gotten in the way like family, jobs, life. My guest today, Christine Gritmon didn't let that stop her. Last year, Christine turned her lifelong dream into reality by moving her entire family from the US to the UK. Join us in today's episode as Christine opens up about the hurdles and cultural differences she’s encountered along the way. Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. And you can do it,...
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172: Pivot to Purpose with Sarah Clay
Late Starters Club
Have you ever poured your energy into something, only to find the road filled with obstacles? Today, my guest is Sarah Clay, whose varied career has taken unexpected turns. We'll talk about how she became a LinkedIn trainer for companies and entrepreneurs and the journey that led her to this point. During the pandemic, Sarah faced a major shift after losing 85% of her clients. However, she turned this setback into an opportunity by redirecting her focus to LinkedIn training. Tune in to this episode to get insights from Sarah on resilience, the value of life experience, and...
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171: Writing Your Own Story with Leigh Shulman
Late Starters Club
In this episode of the Late Starters Club, I am interviewing Leigh Shulman who shares her later-in-life journey of traveling the world, writing a book, and starting a successful business. Leigh is the founder of the Inspired Writer community, details how she decided to uproot from Brooklyn, NY with her young family to explore the world and eventually settle in Argentina. We discuss the importance of setting boundaries, believing in oneself, and being 'selfish' when pursuing personal dreams, including writing projects. Leigh shares her philosophy that individuals should trust themselves, their...
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170: Finding New Motivation with Barry Karch
Late Starters Club
This week on Late Starters Club I'm talking with Barry Karch, host of the Running For Your Life podcast. Barry has been training for a marathon after a 20-year hiatus from running. We talked about what motivated him to get back into running and his yearly Misogi (see the link below to learn more). He talks about this year's defining goal of climbing the equivalent of Everest in the 29029 Challenge in Snowbasin, Utah. The most common theme that comes up in our discussion is how much more we find joy in the journey over the completion of a challenge later in life and our ability to...
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169: Questions to Kick Start 2024
Late Starters Club
I don't know about you, but I love planning out my year and setting goals and reflecting on how my past year went and being super intentional about what I want the next year to look like. In today's episode, I'm going to dive deep into what I do to brainstorm my goals for the next year. And I'm going to give you some tools and questions you can use to set your year up. Some of the things I will share with you: [01:27] Questions to Reflect on the Year [02:27] Review Last Year’s Business Plan [05:06] Reflecting on the Word(s) of the Year [08:08] Final Thoughts for 2023 /...
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168: Wrapping up 2023 with Gratitude, Grace, and Goals
Late Starters Club
In this Christmas day edition of the Late Starters Club, I am taking some time to reflect in a season that is a bit slower for me. I wanted to share with you how I am looking back over the past year with gratitude, giving myself a little extra grace and preparing to set my 2024 goals. Join me next week as I share my specific process for setting goals in the new year! [00:00] Wrapping up 2023 with Gratitude, Grace, and Goals [01:49] Look back and assess how far you've come this year. Celebrate all that you have accomplished and be grateful even for the things that did not go as planned. [06:32]...
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167: Normalizing Fear with Ron Macklin
Late Starters Club
In this episode, I talk with Ron Macklin, founder of Macklin Connection, bestselling author, and entrepreneur. Through a unique mid-life transition, Ron left his career as an engineer to pursue a role as a coach, primarily focusing on team building in organizations. We talk about the importance of acknowledging and embracing fear in the professional environment, underlining that everyone is afraid and it is normal. In his book, 'Everyone is Afraid, a Fable of Fear, Friendship and Flourishing’, Ron uses a story to help people to notice that they're not alone because they're...
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166: Acting Up with Kris Keppeler
Late Starters Club
Do you think it's too late to get into acting or voice narration? My guest today, Kris Keppeler got bit by the acting bug in her early forties then eventually took that love from the stage to voice narration in her sixties. Today our discussion covers her path into acting, how she finds and lands roles, the challenges of marketing a business, and her success in creating a networking group for creative businesses. Kris also shares the technical aspects of her work, including home studio set-up and editing skills. She emphasizes the importance of constant learning and embracing...
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165: Turning Narcissist Abuse into an Impactful Business with Tracy Malone
Late Starters Club
This week I am interviewing Tracy Malone (Host of the Narcissist Podcast) a leading voice on the subject of narcissist abuse. We talk about her journey of building a successful business by blending her personal experience with narcissism and her experience as a marketing professional. Along the way, we will discuss what led her to change her career and her entire life. Tracy shares her personal experiences, the growth of her business, fear, imposter syndrome, and the impact of her work. Tracy Malone Author, Speaker, Educator, and International narcissistic abuse and divorce coach. She is a...
info_outlineEmail marketing is critical whether you're a business, a nonprofit, or your marketing events, because you don't want to depend on social media to get the word out about your business, nonprofit, service, or whatever you have because social media can change in an instant causing you to lose touch with your followers. As Laura Stack shared with us in her interview - this was one way she built a coalition of people who were interested in her cause.
In today's Quick Fix Friday, I'm going to give you some of my top tips to get started with email marketing.
Step 1: Sign up with an email service provider such as: MailChimp, AWeber. Active Campaign, Constant Contact.
Step 2: Offer something valuable as a free "lead ". Some options include:
- A coupon
- A checklist
- An ebook
- Video training
- Quiz
- Template
- Free call
- Tip sheet for how to make the biggest impact for your nonprofit
Step 3: Put your lead magnet and thank you page on separate pages on your website so that it's easier for people to find and you can drive ads traffic to them.
Step 4: Grow your list by driving traffic to that page.
Step 5: Send out regular email content. Once a week is a good frequency in general
Get all of the show notes and resources mentioned in the episode on our website HERE!