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Essentialism: The Power of Prioritization, with Polly Yakovich

A Brave New Podcast

Release Date: 09/30/2020

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Polly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • Why the book "Essentialism: The Disciplined Pursuit of Less" by Greg McKeown has made a major impact on Polly and her team at A Brave New
  • Why clarifying your priorities and what activities are truly essential can help you find better balance in all aspects of your life and allocate your limited time
  • Why we often forget that we can choose to say no, and why it is important to remember that we don't "have to" but instead "choose to"
  • Why most of the choices we make require a tradeoff or a sacrifice, and why understanding your big priority and the things you value requires experimentation and testing
  • Why it is important to protect your assets (like choosing not to sacrifice sleep), and why eliminating the unnecessary can free you to focus on the necessary
  • Why sometimes it becomes necessary to cut your losses and gracefully walk away from some opportunities and commitments
  • Why everyone on your team can benefit from essentialism, and how these benefits can be a powerful business tool
  • Why being "ridiculously selective" in hiring new team members can help your entire team better execute on their goals

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