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Future-Facing Marketing Trends, with Josh Dougherty

A Brave New Podcast

Release Date: 04/14/2021

Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell show art Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell

A Brave New Podcast

Alison Tyrrell is the Head of Marketing at SilverCloud Health. She is a multi-award-winning marketer, with over 17 years of global marketing & communications experience. She has worked in multiple countries, with some of the world's largest brands. Alison has a keen interest in psychology, behavioral economics and anthropology and brings these learnings and insights to her work where possible. She is motivated and passionate about using marketing for positive impact and has spent the last 7 years within ESG and Healthtech. What you’ll learn about in this episode: How marketing in healthtech...

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Building A Marketing Strategy, with Josh Dougherty show art Building A Marketing Strategy, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: The benefits of building a developing a marketing strategy How strategy differs from tactics How to build a marketing strategy that thrives in disruption The importance of data and research How to...

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Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty show art Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: What specific dinosaur fossils you can see at Bozeman’s Museum of the Rockies Why marketers are typically more at risk of a slow extinction vs. a sudden one (aka the meteorite that killed the dinosaurs)...

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Creating A Strong Visual Brand, with Phil Padilla show art Creating A Strong Visual Brand, with Phil Padilla

A Brave New Podcast

A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to...

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Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty show art Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Why multiple viewpoints are essential in branding and strategy projects Why we fear giving (too many) stakeholders a voice How projects can be transformed by embracing stakeholder involvement Tools for: ...

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The State of Content, with Josh Dougherty show art The State of Content, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Content trends - what everyone should be considering/thinking deeply about  The ways we excite and energize people about our products and our services aren't going to change - even if the way we...

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Peripheral Thinking And Innovation, with Paul Daniels show art Peripheral Thinking And Innovation, with Paul Daniels

A Brave New Podcast

Paul Daniels is a keynote speaker and Founder & CEO of Peripheral Thinkers™ - a collaborative think-tank – where entrepreneurs, business owners, and corporate leaders learn, share, and apply lessons that propel their companies beyond obstacles and change the trajectory of industries worldwide.  He is also the Chief Revenue Officer for Intelligent Contacts (a communications and payments SaaS company), Board Advisor for two start-ups, and author (book release May 2022). Paul was labeled stupid, slow, lazy, and a daydreamer as a child. Undeterred, Paul has successfully applied lessons...

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Branding Is Memory Curation, with Josh Dougherty show art Branding Is Memory Curation, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. A company is only as important as the memory it leaves in its customer’s minds. In this episode Josh will explore: Why branding is important Why entrepreneurs and founders should focus on branding The connection between branding and memory 3...

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It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty show art It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty

A Brave New Podcast

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode: How Josh and Polly built A Brave New and their lessons learned in that process Key challenges businesses face as they start out and begin...

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ABM is B2B Marketing 2.0, with Polly Yakovich show art ABM is B2B Marketing 2.0, with Polly Yakovich

A Brave New Podcast

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode: Why ABM is becoming synonymous with B2B Marketing - the only method that is successful How ABM can bring you business transformation with...

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Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • Why an evolving expectation of trust in marketing has been a major force in 2021, and how the annual Edelman Trust Barometer can offer invaluable insights
  • Why an erosion of trust in core institutions such as government and the economy has been accelerated by the global pandemic and other recent major challenges
  • How people across the industrialized world have a high level of trust in their individual employers but low trust in wider institutions
  • Why transparency and impartiality are crucial, and why academic and technical experts within a company are its most trusted spokespeople even though even that trust is tenuous
  • Why people often have good intentions to improve our information literacy but often don't do the work necessary to avoid echo chambers
  • Why being trustworthy, living up to your promises, leading with facts, acting with empathy and being authentic is crucial for effective, impactful marketing
  • How Wunderman Thompson's Future 100 report offers powerful insights into what the future will look like and how we can begin adapting today
  • How augmented reality (AR), virtual reality (VR), and mixed reality will bring a sea change to conferences and other events
  • How the Johnson & Johnson/Merck vaccine development partnership offers an example of how partnering with other companies in branding collaborations can be powerful
  • Why TikTok ads are creating new exciting opportunities for marketing that can't be overlooked, and how people are showing a desire for clarity on an organization's ethics
  • Why today's audience wants to learn from trusted brands and companies, and how teaching them for free can help you build trust

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