A Brave New Podcast
With more than 20 years of experience in marketing, Kirsten Cutshall is the CEO of Austin-based Steel Advertising - a full-service ad agency specializing in marketing to the family. As a purpose-driven agency with a mission of "doing magic for the good guys" Steel' is a strategic partner, driven to produce obvious results and brands people love for who do good in our community - primarily health, education, and government programs. As a researcher and strategist, Kirsten frequently digs into the dynamics of making a decision within the family unit. Her background in Anthropology gives her...
info_outline Designing Brand Identity, with Rob MeyersonA Brave New Podcast
Rob works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms. Rob...
info_outline A Strategic Approach To Tech, with Jon ChristensenA Brave New Podcast
Jon is the President/CEO of Phoji Inc, the creator, inventor and patent holder of the custom emoji. Jon also serves as fractional Advisor, Business Development for CTO Teammate and fractional Advisor, Business Development for Bright Bucks Inc. CTO Teammate is focused on maximizing the ROI on technology by providing fractional resources expert in their discipline. What you’ll learn about in this episode: The importance of alignment between branding, marketing, and technology Why slowing down and developing a plan for digital transformation is the best thing you can do before going...
info_outline Public Relations Fundamentals, with Elizabeth SutherlandA Brave New Podcast
Elizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications. Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and...
info_outline Building a Hypergrowth B2B SaaS Brand, with Rabah RahilA Brave New Podcast
With 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising. As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity. Rabah's...
info_outline Overcoming The Imposter, with Kris KelsoA Brave New Podcast
Kris Kelso is a Keynote Speaker, a two-time entrepreneur, a Professional Certified Coach, and is the author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence”. Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams as a coach, facilitator, and mentor. He is the Dean of Entrepreneurship at the Professional Christian Coaching Institute, an advisor and instructor at the Nashville Entrepreneur Center, and is a contributing writer for Fast Company Magazine, Yahoo Finance, and The Nashville Business Journal. Kris has founded...
info_outline Fantasy Brand Draft, With The A Brave New TeamA Brave New Podcast
In this episode host Josh Dougherty is joined by the A Brave New team. Art director Phil Padilla, content director Brad Steinbacher, and project manager Mel Johnson share their thoughts about which brands they would draft for their fantasy brand football team starting with quarterback and running down the other key positions on the offensive side of the ball. What you’ll learn about in this episode: The difference between a slot receiver brand and a big play receiver brand Which position best fits brands like Hersheys, Adobe, and Black & Decker, and Magic Spoon The powerful ways that...
info_outline Building Visual Systems, with Phil PadillaA Brave New Podcast
A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to...
info_outline Trusting Your Gut & Brand Building, with Josh DoughertyA Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode: Why trusting your gut is essential as you build your brand How to balance a commitment to data and other inputs with creativity and instincts That trusting your gut doesn’t mean: Ignoring...
info_outline Talking branding, with Steve BrockA Brave New Podcast
Steve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients’ specific needs. And somehow, it all works. Brilliantly. With a wallop even. For more than twenty-years (that’s like over a century in internet years), Steve’s team have helped some of the nation’s top corporations and not-for-profit organizations discover who they...
info_outlineCarter Wade is an enthusiastic senior leader and client advocate at Veritus Group, with over 30 years of experience serving non-profit organizations in strategic planning, direct response marketing, and fundraising. He has developed and managed highly successful campaigns for a wide range of national and regional clients throughout the United States and clearly understands the importance of caring for and nurturing relationships with mid and major donors.
What you’ll learn about in this episode:
- Why Carter uses the "DIP" (drive, initiative, and push) philosophy to drive his success
- The important lessons Carter learned over his 30+ year career, how he developed his leadership style, and how to trust employees to rise to their roles
- How believing in and empowering the people around you is a crucial key to instilling a sense of ownership
- What tips Carter has to offer for delighting and surprising clients, and why robust client service requires intentionally focusing on being remarkable
- Why our "personal preferences" often cause us to be blind to the facts, and why we must learn to set those personal preferences aside
- What strategies Carter recommends for anyone struggling to better manage their time, and why owning and blocking your calendar is crucial
- Why "meeting creep" is a real danger that can unnecessarily eat into your time and your productivity
Additional resources:
- Website: https://veritusgroup.com/
- LinkedIn: www.linkedin.com/in/carter-wade-12973421/
- LinkedIn: www.linkedin.com/company/veritus-group/
- Facebook: www.facebook.com/VeritusGroup
- Twitter: @VeritusGroup