loader from loading.io

The Four Key Elements That Make a Great Brand, with Steve Brock

A Brave New Podcast

Release Date: 09/15/2021

How We Work With Clients (And Why It Works), with Polly Yakovich show art How We Work With Clients (And Why It Works), with Polly Yakovich

A Brave New Podcast

For many, working relationships can start to fray, particularly when things get stressful and busy. As we close another pandemic year and start a new one, it's a great time to re-examine those relationships and work on improving them. For effectiveness, and because we spend a lot of time with the people we work with - internally and externally. Polly walks you through the A Brave New guide to working well together, honest conversations, and repair when things go wrong.

info_outline
Reflecting on 2021, with Josh Dougherty show art Reflecting on 2021, with Josh Dougherty

A Brave New Podcast

As we begin to wrap up 2021, we look back on the lessons we’ve learned and the experiences we have had. In this episode of A Brave New Podcast, A Brave New’s co-founder and CEO Josh Dougherty returns to reflect with Polly on the year.

info_outline
Leading with Courage, with Kim Campbell show art Leading with Courage, with Kim Campbell

A Brave New Podcast

info_outline
Meeting End of the Year Goals, with Josh Dougherty show art Meeting End of the Year Goals, with Josh Dougherty

A Brave New Podcast

In this episode of A Brave New Podcast, A Brave New’s co-founder and CEO Josh Dougherty returns to share actionable steps to help you meet your end-of-year goals.

info_outline
Utilizing Grassroots Efforts, with Erica Klinger show art Utilizing Grassroots Efforts, with Erica Klinger

A Brave New Podcast

Erica Klinger, Senior Director of Marketing at the Association for Accessible Medicines, offers her expert perspective on how to reach an audience with a limited budget. She also discusses the importance of patient education and advocacy within your marketing efforts, and how to get started with grassroots efforts.

info_outline
Navigating the Challenges of the Pandemic, with Hannah Thomas show art Navigating the Challenges of the Pandemic, with Hannah Thomas

A Brave New Podcast

The outbreak of the global pandemic has changed so much about our lives, but no sector has been impacted as much as the healthcare industry.

info_outline
Harnessing the Power of Community, with Garrett Harding show art Harnessing the Power of Community, with Garrett Harding

A Brave New Podcast

Listening to your community and responding to their needs is always important, but particularly when you’re communicating about what can be scary healthcare messaging around topics like cancer and cancer prevention. In this episode of A Brave New Podcast, Associate Director of Community Outreach at Huntsman Cancer Institute (HCI), Garrett Harding joins to offer his insights into effective community outreach and messaging for the healthcare industry.

info_outline
2021 Trends and Preparing for 2022, with Josh Dougherty show art 2021 Trends and Preparing for 2022, with Josh Dougherty

A Brave New Podcast

In this episode of A Brave New Podcast, A Brave New’s co-founder and CEO Josh Dougherty returns to offer his insights into what we’ve learned during this challenging period that can be applied as we prepare to enter 2022.

info_outline
Marketing Challenges in Advance Care Planning, with Scott Brown show art Marketing Challenges in Advance Care Planning, with Scott Brown

A Brave New Podcast

The global pandemic has revealed so many gaps in our systems, including the lack of advanced care planning digital tools. Having a plan in place for how your healthcare providers and loved ones should direct your care if you can not is crucial.

info_outline
Creating a Thriving Virtual Workplace, with Tara Powers show art Creating a Thriving Virtual Workplace, with Tara Powers

A Brave New Podcast

Virtual and hybrid workplaces were already an emerging trend before the outbreak of the global pandemic. Now virtual teams really are here to stay, and managing employees remotely comes with its own set of challenges and opportunities for managers and leaders.

info_outline
 
More Episodes

Steve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients’ specific needs. And somehow, it all works. Brilliantly. With a wallop even.

For more than twenty-years (that’s like over a century in internet years), Steve’s team have helped some of the nation’s top corporations and not-for-profit organizations discover who they are, determine optimal ways to convey their story and then create experiences and artifacts that bring that story to life. You can call this the branding process, brand building or a host of other jargon-filled terms. Steve and his team call the end result delight.

Steve is very hands-on with all Brand:Wallop clients. He believes that every project matters and every client is a potential long-term friend. He not only gets involved in all the strategy work but even helps out on copy and photography when needed . At Brand:Wallop, they believe you and your staff will achieve greater delight with your brand (as will you audiences) if you experience it in the process of building your brand.

What you’ll learn about in this episode:

  • How Steve initially discovered his passion for branding, and how his company Brand:Wallop delivers on their promise for clients
  • Why Steve believes "your mission is what you do, but your brand is the distinctive way you carry out your mission"
  • What four key qualities a great brand should hold, and how you can use those four qualities to inform the content you produce
  • What to look for to identify and address problems with your branding, and why listening to your customers is the key to getting your branding right
  • Why the biggest trend in branding is creating an experience and long-term relationship with customers, and why it's better to "build peaks" rather than "fill potholes"
  • Why collecting data from your clients and responding to feedback is the key to being "audience-centric"
  • Why momentum is crucial for building or refreshing your brand, and why consistency is vital
  • How to structure your "brand team" to make the most impact, and what roles your brand team needs to thrive

Resources: