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Innovation in Healthcare Technology, with Jenn Roberts

A Brave New Podcast

Release Date: 09/29/2021

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Alison Tyrrell is the Head of Marketing at SilverCloud Health. She is a multi-award-winning marketer, with over 17 years of global marketing & communications experience. She has worked in multiple countries, with some of the world's largest brands. Alison has a keen interest in psychology, behavioral economics and anthropology and brings these learnings and insights to her work where possible. She is motivated and passionate about using marketing for positive impact and has spent the last 7 years within ESG and Healthtech. What you’ll learn about in this episode: How marketing in healthtech...

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Jenn brings 20+ years experience in health management and consulting to Hello Heart including roles at AJG and Mercer consulting firms. A former professor of Health at her alma mater the University of Houston and exercise physiologist by training, Jenn began her career in clinical research on multiple NIH and biopharma studies focused on cardiovascular health generating multiple publications highlighting successful interventions.  She then moved into the employer space designing award winning wellness programs delivering clinical outcomes and ROI. 

Jenn leads consultant relations for Hello Heart and serves as a clinical subject matter expert. She is married with 3 children, 2 dogs, 1 cat, 2 bunnies, and a gaggle of chickens on her small, sustainable farm "Robertshire," just outside of Houston.  

What you’ll learn about in this episode:

  • How Hello Heart is innovating within the intersection of technology and healthcare by designing app-connected, customized health monitoring solutions
  • How the outbreak of the global pandemic has highlighted the access challenges that exist within our healthcare system, and how marketing is helping bridge these gaps
  • How the "hook model" Hello Heart, Facebook and Tiktok employ works, including a trigger, an action, and a reward
  • How Hello Heart targets potential clients and uses data to highlight the return on investment they can offer to potential customers
  • How consolidations within Hello Heart's niche present marketing challenges, and how Jenn and her team are working to overcome these competitive challenges
  • How Hello Heart has designed their app to reduce healthcare inequities and provide access to vital healthcare tools
  • How exciting modern technological innovations like VR are improving many aspects of our healthcare industry, and why the future looks bright for innovation, and for patients!

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