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The Digital Mayor of Auburn

IMPACT Agent Podcast

Release Date: 09/18/2019

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Jason and guest Chenele Chapman have an open, honest, and respectful discussion of the "BIG" conversation of racism, inequality, protesting, and privilege that most people avoid. Even though Chenele and Jason have different perspectives and life experiences, they find common interests as parents, Christians, and friends on these complex and incendiary topics.

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Jason Will talks with this week's agent of impact Lindsey Futo about surviving trauma and helping others by sharing personal experiences with addiction, sexual assault, shame, and redemption. Lindsey shares her own "prodigal son" story of traumatic life events and how they were a catalyst for questioning her Christian faith and how they transformed into personal healing, growth, and a stronger belief in God and other people.

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Jason talks with Chris Sears, real estate expert, co-founder of JPAR The Sears Group, and coach at Move With Passion Advisors. Chris shares his testimony and life story of self-discovery from a drug dealing and violent teen to a successful real estate influencer and committed Christian.

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Jason has an honest and open conversation with JPAR Realtor and Director of Recruiting Debbie Viverito about the agent recruiting process, improving the lives and businesses of agents, and the importance of building relationships. The job title " recruiter" has a dirty name in this business, and recruiting advocates Jason and Debbie dispel this impression, and they deep dive into how being recruited to the right brokerage can change a struggling agent's life and business by creating new revenue streams.

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 Amy B. Cotney talks with Jason Will on the IMPACT AGENT podcast

Thanks to her unique marketing approach and belief of being entirely, unashamedly herself on social media realtor Amy B. Cotney has established herself as a top real estate agent and local celebrity in her city of Auburn, Alabama. Amy podcasts, does Facebook Live, Instagram stories, interviews people on the street on Facebook, and gives back to her community. She's a big believer in being the digital mayor of Auburn and truly connects with her neighbors, other business owners, and her new clients. And it has really paid off. With local and national followers and fans 80% of her real estate business is generated from her proactive, fun, and crazy like a fox social media referral marketing and prospecting strategy.


Takeaways:

  1. You can still be knowledgeable with your social media, but have a little bit of fun as well.
  2. Real estate marketing is 24 hours, and you have to get noticed and do something different
  3. Elevate your brand but elevating others and other businesses.
  4. Dive in to social media, have fun, keep it simple, and don't judge yourself so hard.

 

Resources:

Amy B. Cotney -   facebook  |  Instagram  |  Website



Quotable and Noteable:

On social media, you can still be knowledgeable with your videos, but have a little bit of fun as well. - Amy Cotney


You're not stuck in the office or worrying about where your next piece of business is coming from. You're out there being proactive, enjoying what you do, and having fun. - Jason Will


You've got to do something a little bit different. You can't just post I sold this house today, that does not work anymore. - Amy Cotney


So I'm a big believer in give, give, give. So, I am a believer in being the digital mayor of the town. - Amy Cotney


I am one that's out there, like touching people in the community. I also spend marketing money on other little things like hot buys going around to customers as well. - Amy Cotney


I'm always in marketing mode. - Amy Cotney


So when you're elevating the brand of a business, at the same time you're elevating your business. Sharing is caring. - Amy Cotney


Social media is a 24-hour networking event or cocktail party. I feel like a lot of folks are missing the boat when it comes to the engagement. - Jason Will


I feel like with this day and age with the ADD world; you have to do the little things and a little bit different than just posting a picture of a house. - Amy Cotney


People are so judgmental on themselves. And that's one reason why they're scared to dive into Facebook and Instagram videos. - Amy Cotney


The stuff that gets the most feedback is when it is not planned at all. And I'm just out there on a whim. It doesn't have to be a big production. - Amy Cotney


I'm not happy Amy all the time. And if I'm having a down day. I will use that in a post. It's not all sunshine and rainbows all the time. - Amy Cotney


I started my podcast too because that's a different way of putting yourself out there and prospecting. - Amy Cotney


If you're a real estate agent, you get paid to participate. - Jason Will


Your social media content needs to share the value of what your community is doing, what your market is doing. But do it in a different way than everyone else. So that's what I do, I plant seeds every single day. - Amy Cotney

 

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Thanks for listening.


We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com.

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IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.
Producer: Johnny Gwin