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Stop Chasing Business. Attract It.

IMPACT Agent Podcast

Release Date: 09/24/2019

Rebuilding From Rock Bottom With Andrew Carver show art Rebuilding From Rock Bottom With Andrew Carver

IMPACT Agent Podcast

Rebuilding From Rock Bottom with Andrew Carver

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What Conversations Are You Having With People That Don’t Look Like You? show art What Conversations Are You Having With People That Don’t Look Like You?

IMPACT Agent Podcast

Jason and guest Chenele Chapman have an open, honest, and respectful discussion of the "BIG" conversation of racism, inequality, protesting, and privilege that most people avoid. Even though Chenele and Jason have different perspectives and life experiences, they find common interests as parents, Christians, and friends on these complex and incendiary topics.

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Transforming Trauma with Lindsey Futo show art Transforming Trauma with Lindsey Futo

IMPACT Agent Podcast

Jason Will talks with this week's agent of impact Lindsey Futo about surviving trauma and helping others by sharing personal experiences with addiction, sexual assault, shame, and redemption. Lindsey shares her own "prodigal son" story of traumatic life events and how they were a catalyst for questioning her Christian faith and how they transformed into personal healing, growth, and a stronger belief in God and other people.

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A Testimony of Transformation with Chris Sears show art A Testimony of Transformation with Chris Sears

IMPACT Agent Podcast

Jason talks with Chris Sears, real estate expert, co-founder of JPAR The Sears Group, and coach at Move With Passion Advisors. Chris shares his testimony and life story of self-discovery from a drug dealing and violent teen to a successful real estate influencer and committed Christian.

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The Secret To Outperforming Everyone with Owen Gill show art The Secret To Outperforming Everyone with Owen Gill

IMPACT Agent Podcast

Jason talks with Owen Gill, the team leader of The Gill Realty Group. Owen's team building and management approach is responsible for over 300 transactions and 80 million in sales in the past two years. Jason and Owen deep dive into building a productive real estate team, restructuring teams, investing in education, and the power of collaboration.

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Agents First and Better Tools with Debbie Viverto show art Agents First and Better Tools with Debbie Viverto

IMPACT Agent Podcast

Jason has an honest and open conversation with JPAR Realtor and Director of Recruiting Debbie Viverito about the agent recruiting process, improving the lives and businesses of agents, and the importance of building relationships. The job title " recruiter" has a dirty name in this business, and recruiting advocates Jason and Debbie dispel this impression, and they deep dive into how being recruited to the right brokerage can change a struggling agent's life and business by creating new revenue streams.

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Learning Is Earning with Candace Foster show art Learning Is Earning with Candace Foster

IMPACT Agent Podcast

Jason has a candid discussion with Better Homes and Gardens Realtor Candace Foster about the benefits of being a learning-based agent and always delivering professional consistency.

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Strategic Life Design with Kevin Mohler show art Strategic Life Design with Kevin Mohler

IMPACT Agent Podcast

Jason Will talks with Kevin Mohler, and entrepreneur and nationally recognized trainer and speaker in personal development, business, management, and health. A solution innovator, hard worker, and a strategic thinker, Kevin thrives on providing products, services, opportunities, and connections to people all over the world.

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Tragedy, Faith, and Hope with the Unbreakable Tami Lindsey show art Tragedy, Faith, and Hope with the Unbreakable Tami Lindsey

IMPACT Agent Podcast

In this episode of tragedy, death and victory, Jason interviews personal trainer, Christian, and Fairhope Mom Tami Lindsey. Tami's life journey is full of chaos, violence, sickness, victory, faith, and service to others. This inspiring podcast reveals the power of unwavering faith, the necessity of hope, and the incredible strength of one of the most unbreakable people you will ever meet.

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Taming Technology and Driving Sales show art Taming Technology and Driving Sales

IMPACT Agent Podcast

Jason talks with Derek Taylor, the Vice President of Product Technology for JP Associates, that offers technology forward tools and business analytics to help Real Estate agents drive bottom-line results. Derek shares a peek behind the curtain of all of JPAR's powerful, valuable, and proactive technology that focuses agent's on activities that drive sales success. This show is full of pro tips on how to incorporate jpar.com's tools to leverage your contacts, referrals, leads, and sphere of influence.

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More Episodes

Jonathan Hawkins with Jason Will on IMPACT Agent podcast

In this episode, Jason talks with marketing coach Jonathan Hawkings, CEO of The Hashtag Agent, a top-ranked 1% real estate brokers in the country. Jonathan's other talent is to help real estate professionals and entrepreneurs create a business and life they love. He does this by teaching basic and advanced social media marketing strategies and tactics that anyone can pick up. So, turn up the headphones and get ready to start taking notes on how to combine brain science, intel, and storytelling to save you time and generate more business. It's time to stop chasing leads and start attracting sales.

 

See Jonathan at Social Impact Mastermind - Oct.3, 2019
Get your tickets here. Limited supply!
Reserve your seat now.



Takeaways

There are four cycles to marketing. Understand them first and then implement them.

If you don't understand the four cycles of marketing, you are not maximizing your organic marketing and wasting money with your paid Facebook ads.

Social media allows you to execute all four cycles of marketing.

Great storytelling sells.

Any great story has a beginning, a middle and an end. Just like any marketing cycle has a beginning, a middle and an end.

Jonathan and The Hashtag Agency's fundamental four marketing cycles will work for any business or service.

 

 

Quotable and Notable

It's not just setting up your Facebook business page; it's optimizing it.

If you start running Facebook ads, but you don't have an optimized page, you'll have to spend more for those ads to reach people.

Any great digital marketer has a marketing cycle. This is the same cycle that you can use in any type of business.

Most people don't have a marketing cycle, they may have a content calendar, or something that they're continuing to push out, but they don't understand marketing from the way that the brain works.

There are always four different types of stages the human brain goes through with any marketing.

If you want somebody to sign up for an event, you don't sell the event, give them a free piece of content to provide them with a micro piece of the event.

If you're just posting on Facebook and you don't understand and implement this marketing cycle, you're not going to get anything from it.

When you tell facts, the brain is using two portions, when you tell stories, the brain is using five, and it's the easiest way to get into the back of the

Once you're able to someone to ascend to the next level, they're ten times more likely to conduct business with you from the mere fact that they've engaged with you.

Don't just talk about the fact that you just listed a house. Talk about the hurdles that it took to get the listing and how many things you did and what you do to get it.

On social media most people are trying to be somebody that they're not, and they're trying to resonate with somebody who is not going to resonate with them.

Update your name, address, email, phone number, and URL to be the exact same thing across five different social media platforms.

Whether you're a candle maker or a dentist, you should understand that you should be a marketer at some point.

 

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Thanks for listening.


We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com.

Contact Jason - Impact Agent Coaching
Prompt and professional service is our guarantee.

IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.
Producer: Johnny Gwin