115 | Aren’t you afraid of giving it all away for free?
Release Date: 05/25/2020
Disorganised bank account? This one's for you (FINAL day of the sale!)
Starting the Conversation
To take control of your finances AND save 26%, and get your hands on my financial tools.
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Tracking THIS number will grow your finances - 2.8%
Starting the Conversation
Knowing where our money is coming from is a basic but often unused statistic for us business owners! My challenge to you this week is to get to know your revenue, so you can understand your performance and make decisions with that data in mind. To access the spreadsheet I use to track my revenue, expenses and profit in under 30 minutes each month - . Or
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How to set financial goals and actually hit them - 2.8%
Starting the Conversation
Ever feel out of control when it comes to your business finances? Never quite sure how to set revenue goals or even know how to hit them? This episode is for you! To take full control of your finances and feel confident in your goals and pricing, purchase my BRAND NEW . Or to go the whole way and get the bundle of financial tools, c
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Why reflecting on the past will grow your future success - 2.8%
Starting the Conversation
Week 2 of our new series and it's time to spend some time reflecting! It's tempting to think working ON your business means big bold external action, but sometimes the most valuable time is spent quietly, looking for the lessons.
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This exercise will free up time in your business (NEW series - 2.8%)
Starting the Conversation
Ever struggle to prioritise working ON your business? Wish there was more you were doing each week to move your business forwards? Welcome to the new series - 2.8%, where I challenge you to spend just one hour per week doing a task you may otherwise ignore but will ultimately benefit you long term. In this weeks episode I'm sharing an exercise that'll help you audit and improve the systems within your business.
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263 | From idea to profitable business - my CLIENT shares her honest journey (Sophie Harris of Looking After Mum)
Starting the Conversation
What does it take to make your business actually work? Therapist (and client of mine) Sophie Harris talks about the reality of her self-employment journey, from 3 clients an evening with a newborn to growing her instagram by 80,000 followers in a year. Mentioned in the episode: (aff link) Looking After Mum - , Alice Benham - ,
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262 | 3 mistakes you're making with your business model
Starting the Conversation
Are you holding your business back without realising it? Tune into this episode to discover the 3 most common (and harmful!) things many of us are doing which are limiting our businesses growth.
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261 | #Ads, monetising your social media and brand partnerships with Verity Park of tbh talent
Starting the Conversation
Brand partnerships - ever seen it done and wondered how it works, whether you could monetise the following you've built for your business, or what that contract a brand set over actually means? From her time working with the OG Britcrew and Grace Beverley at Gleam to setting up her own talent agency tbh, Verity is on a mission to lift the lid on the influencer world. tbh talent - , Alice Benham - , ,
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260 | 6 marketing lessons I learned the hard way (6 year podcast anniversary!)
Starting the Conversation
In 2018 I made one of the boldest and best decisions for my business - I started this podcast. Despite knowing absolutely nothing and not really having an audience who would listen, I took messy action and 6 years later am so grateful for my past self. There is so much this project has taught me, so I thought I'd sit down and share 6 marketing lessons we can all take from my journey!
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259 | Building a million pound business with your husband and breaking the mould, with Rachel & James Harris (StriveX)
Starting the Conversation
An annual all-expenses-paid all-employee holiday, business icons sat on their board - Rachel Harris (a.k.a. Accountant She) and her husband James Harris do business differently. They founded their accountancy firm StriveX 3 and a half years ago, and have built it from 1 client to a million-pound valuation in that short time. This is part 2 of their interview. Last week, they chatted about their knowledge, but this week it's all about their story. How they grew their business, how they became one of the top 30 businesses to work for in the UK, and ultimately how they run a business as life...
info_outlineWelcome back to the podcast, today I am answering more of your questions and today’s is quite a hot topic in the service based world.
That question is, am I afraid of giving away my expertise for free? and I mean putting it all out there, not giving a little bit for free leading to a sales pitch, I’m talking about the content where you are showing up, being of service, giving value and giving your expertise in a free capacity.
The misconception is that by giving expertise away for free your discouraging people from paying for your services, so I want to unpack that a bit more, and share how in my experience that is absolutely not true.
I’ve seen a direct correlation between giving away my expertise and more people wanting to work with me.
When we ask people to invest in us they need to be connected to us, to our expertise and trust that we do have the impact we say we do. So by giving them a taste of what you do you’re letting them in and showing them first hand your values and your work.
However, I think there is a key difference in the way people engage with paid offerings and free content, and that is when people pay, they pay attention. I’ve experienced this in my business and I’ll share my examples with you but I truly believe in 'serve before you sell'.
Once we understand that difference you begin to see you’re not giving it all away for free and doesn’t stop people working with you, it connects them to you and ultimately moves them towards that paid setting.
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