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EP55: Build Your Audience and Your Movement

Authentic Influencer Podcast

Release Date: 10/01/2019

EP 172 Final Episode show art EP 172 Final Episode

Authentic Influencer Podcast

Final Episode

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EP 171 Choosing the Right MLM company show art EP 171 Choosing the Right MLM company

Authentic Influencer Podcast

So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company, and what things to look for.

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EP 169 Building a Personal Brand is easier than you think show art EP 169 Building a Personal Brand is easier than you think

Authentic Influencer Podcast

In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding.

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EP 168 How to Cold Message People Properly show art EP 168 How to Cold Message People Properly

Authentic Influencer Podcast

Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy.

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EP 167 So You Want to Start A Side Hustle show art EP 167 So You Want to Start A Side Hustle

Authentic Influencer Podcast

Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough to quit their jobs and attempt to gut out a startup, they instead jumped into the world of moderate entrepreneurship

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EP 166 Get your Calendar FULL of Booked Parties show art EP 166 Get your Calendar FULL of Booked Parties

Authentic Influencer Podcast

Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people. 

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EP 165 How to Reach out to Influencers to Join Your Team show art EP 165 How to Reach out to Influencers to Join Your Team

Authentic Influencer Podcast

Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media.

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EP 164 Overcoming your own expectations to Find Success show art EP 164 Overcoming your own expectations to Find Success

Authentic Influencer Podcast

When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a successful business.

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EP 163 Your Business must change in this ever-changing environment show art EP 163 Your Business must change in this ever-changing environment

Authentic Influencer Podcast

With Covid and the other challenges of the world the last few years the way to work a network marketing business has changed drastically. The old traditional ways of building a business are no longer successful and businesses have had to pivot.

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EP 162 How to promote your new business without being spammy show art EP 162 How to promote your new business without being spammy

Authentic Influencer Podcast

Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!!

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More Episodes

“Learning who I was and what I was really trying to do opened the doors for me to see the path forward.” 

Carrie Lupoli (3:28 - 3:39)

Do you know you have something great to offer but for whatever reason, just can’t get it together? That’s exactly how Carrie Lupoli felt. As a certified Health Coach, Carrie was sure she could make an impact working in the health and wellness industry. But she was limited by mental blocks around network marketing. Nothing felt authentic. Carrie figured everything out over time. She’s now thriving as an authentic influencer and quit her full-time job two months ago. 

“I needed to be authentic with my messaging and who I was. I needed to feel confident in bringing people onto my team. Now I absolutely can be those things.” - Carrie Lupoli (26:16 - 26:26)

Three Steps to Becoming an Authentic Influencer

Step 1. Choose Your Movement. The key to finding your movement is identifying what you’re truly passionate about and what you’re aching to share. Carrie had struggled with her body image from an early age. She felt like there had to be a better way for women to take hold of their health and reach their goals. Becoming a certified Health Coach just made sense. What do you spend hours thinking, talking, and brainstorming about? That’s your movement.

Step 2. Build Your Audience. Once you’ve identified your movement, focus on building your audience. There are two easy ways you can organically do this. The first is to create your own Facebook group. The second is through foundation traffic. This is where you offer value in other related Facebook groups through posts and comments. Passion, vulnerability, and authenticity attract followers who can become team members.

Step 3. Turn Your Audience into Business Builders. In the process of building your audience, you simultaneously create a team. Keep your eyes open for clients who are invested and could be potential business partners. Give priority to those who show a high level of commitment and engagement. Make sure all your systems are in place for your team, such as an introductory training and separate Facebook group.

“You can build a network marketing business that’s authentic and branded around you. If your company suddenly closed its doors tomorrow, then it wouldn’t affect you. You could just go find someone else and plug it in.” - Brooke Elder (15:09 - 15:21)

The path to becoming an Authentic Influencer isn’t rocket science. It’s shockingly simple, revolutionary, and fulfilling. Learn to act from the heart. Give yourself permission to move in a way that feels right to you. Change starts now.

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE.
  • If you want to get learn more about Carrie Lupoli head to https://disruptyournutrition.com/ or join the Diet Disruptors Community on FB HERE.
  • If you’re still struggling with finding your movement and defining your avatar, then revert back to Episodes 11, 17, or 29.  

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