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EP85: Creating a Brand to Grow Your Influence

Authentic Influencer Podcast

Release Date: 04/28/2020

Overcoming the FEAR of Success show art Overcoming the FEAR of Success

Authentic Influencer Podcast

Amy Lee Westervelt’s journey in the network marketing industry began in Juno, Alaska, where her husband was stationed. At the time, she felt very hopeless and wanted a different lifestyle. So, she and her husband agreed that if she could replace their monthly income, they could look into other options. 

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Authentic Influencer Podcast

The four tenants of public speaking include standing, breathing, speaking, and reading. A lot of times, people struggle with how to carry themselves and stand confidently. Women, especially, tend to lean into themselves and take up as little space as possible. Many women have experienced uncomfortable situations where they feel uncomfortable speaking up and taking up space. Still, standing in public speaking refers to how you own your space and feel powerful within their own body. 

How do build connection and increase your sales show art How do build connection and increase your sales

Authentic Influencer Podcast

Today, we’re talking about how you can create connections to increase sales. This concept is something that a lot of people are interested in more about. There’s a big difference between connecting with you and connecting with your network marketing company.

Building Belief in Yourself - You can do this! show art Building Belief in Yourself - You can do this!

Authentic Influencer Podcast

Sarah Rose is currently an online business mentor and network marketing advocate. Sarah grew up in a single-parent home where, sadly, her mom was thousands of dollars in debt. However, when her mom became a pioneer in the network marketing industry, their lives changed, and instead of being thousands of dollars in the red, they went to thousands of dollars in the green. Sarah’s mom became her inspiration and helped propel her toward the career she’s in today.

Authenticity is Key to Network Marketing Success show art Authenticity is Key to Network Marketing Success

Authentic Influencer Podcast

Sarah got into network marketing, not thinking it was something she would be interested in or do in the long-term. Although she was successful, she still felt stuck in the industry because she lacked passion and personal investment. Yet, once Sarah switched companies, she realized network marketing was her true calling and mission.  With a skyrocketing business, Sarah's finally realizing her potential and meeting the goals she's always dreamt of.

Why Duplication ALWAYS Brings Discouragement show art Why Duplication ALWAYS Brings Discouragement

Authentic Influencer Podcast

Welcome to episode 100!! Can you believe that we have 100 episodes of phenomenal content? Today we are going to be talking about why duplication always leads to discouragement. Your upline may have said you need to create a duplicatable system. Well, you don’t, and here’s whey duplication always leads to discontent. You are trying to force people to become something they are not.

Entrepreneur Mindset Vs Employee Mindset show art Entrepreneur Mindset Vs Employee Mindset

Authentic Influencer Podcast

Today the amazing Tricia Peterson talks to us about the difference between an entrepreneur mindset and an employee mindset. She delves into how to transition from making hobby money into making business money, and it all begins with your mindset. Having a business mindset is more than just working more hours; it starts with changing the way you think. 

How to get back in the groove after a break show art How to get back in the groove after a break

Authentic Influencer Podcast

Today we're talking about how to get your groove back after a break. Since it's summertime, you may be taking a break from your business. Kids home from school, family vacations, and doing all the things can make it challenging to manage your business. This is why taking a break is essential, yet it's also just as crucial to plan for your time away.

Be You, everyone else is taken show art Be You, everyone else is taken

Authentic Influencer Podcast

Today, we're excited to review how to be unique and authentic within your business. Rosanne Dawes is one of our mindset coaches here at Social Tenacity. Today she shares some helpful ways you can practice connecting with your heart by acting on first impressions. In this podcast, we also talk about how you can be the best version of yourself rather than mimic someone else.

Why You Need a Funnel show art Why You Need a Funnel

Authentic Influencer Podcast

Today we’re talking about funnels and why they are important. Many network marketers may not think they need sales funnels or are unsure of what they are, but today we’ll show you why they are essential.

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Creating a Brand to Grow Your Influence


It’s all about being authentic in whatever outlet you choose.  That’s part of your authenticity. Be where you want to be and focus on the outlets that speak to you.


- Laura Bull -



Laura Bull is an experienced marketer and published author who helps individuals and businesses define their brand. 


She started her career in the music business working for Sony for over ten years. She worked her way up the corporate latter until she became the head of marketing and artist development at RCA Records, where she helped brand different artists and their faces, as opposed to RCA as a recording company.


Laura worked with influencers before they were even called influencers and since has been on a crusade to redefine the term. According to Laura, an influencer is anybody who is selling themselves as the face of the product.


“An Influencer is only successful if they can influence their audience to their perceived notions of the world.” - Laura Bull


Only you can define what success means to you.


Laura uses a brand matrix in a Venn diagram that includes your product, image, and narrative. Where the three connect is where you’ll find your cohesive brand pillars. They need to work together to create a successful long-term brand. 

What’s the difference between marketing and branding? 


Marketing focuses on a short term campaign, while branding is what you want to say over the next 20 years. Whatever you’re selling today vs. what you want to say 20 years from now needs to be consistent. You need to be the same person and the same brand because you need to stand by who you really are the core of your business. 


Find a shared identity with your audience. 


What are the shared morals, values, or beliefs will others relate with? When you pinpoint that shared belief, you can begin to create a long-term brand.  You’re not going to please everybody, so it’s essential to focus on the people you do have a shared identity with, and from there, you can build a bigger audience.


When you figure out what your brand is, then it opens up an infinite amount of marketing possibilities.


Focus on the authenticity of what you’re trying to say. 


The really successful people in life adopt what Laura calls the Five P’s. These include Power, Positivity, Passion, Purpose, and Perseverance.


Passion and perseverance work together to create grit or the ability to endure hardship in order to be successful.


“You have to look within yourself before you look outward.”

 - Laura Bull


If you look inward, you are already unique. So it’s imperative to identify your personality traits, strengths, and skills that define your purpose. Separate your passion from your purpose. For example, someone may not always invest in a passion, but they will invest in a purpose. 


You can find Laura’s book, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand, on Amazon by clicking here or look for her on Facebook or Instagram


Autographed copies of her book are available at www.laurabull.com


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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