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EP85: Creating a Brand to Grow Your Influence

Authentic Influencer Podcast

Release Date: 04/28/2020

EP 159 Stop Playing Small in Your Business show art EP 159 Stop Playing Small in Your Business

Authentic Influencer Podcast

In today’s Podcast, 159, Brooke shares one of the most powerful Spam Squad episodes she has ever done. The topic of “Stop Playing Small in Your Business” is something that will change your business and yourself drastically!

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EP 158 Procrastination and Productivity show art EP 158 Procrastination and Productivity

Authentic Influencer Podcast

What is preventing you from doing something? Are you afraid you're going to fail or you're afraid you're going to succeed. Are you going to shake people's perception of you? If you go out and do that thing and are they going to not like you anymore? These are the questions that Brooke talks about with Sophie Chiche in Podcast 158.

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EP 157 Gain Confidence and Customers with Video show art EP 157 Gain Confidence and Customers with Video

Authentic Influencer Podcast

In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video

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EP 156 Don't Pimp Your Company show art EP 156 Don't Pimp Your Company

Authentic Influencer Podcast

Today’s podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn't do when it comes to posting about your company.

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EP 155 Creating a Power Hour to increase Team Retention show art EP 155 Creating a Power Hour to increase Team Retention

Authentic Influencer Podcast

In Podcast 155 Brooke has a conversation with Lindsay Dollinger who is in the top 1% of her company with a team of 130! She shares some of her tips and tricks on how to build a successful team and how to retain them.

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EP 154 Build wealth with 5 keys to money mastery show art EP 154 Build wealth with 5 keys to money mastery

Authentic Influencer Podcast

In today’s podcast, 154, Brooke and  Veronica Singh have a great conversation about things that are really never talked about in  network marketing.

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EP 153 Don't be a spammy network marketer and do a host a post challenge show art EP 153 Don't be a spammy network marketer and do a host a post challenge

Authentic Influencer Podcast

In Podcast 153 Brooke shares a special edition of the Spam Squad. Rather than reviewing an actual post, she reviews one of the most spammy strategies that she has ever come across! This strategy is called Host a Post. Not only is it ultimately spammy, but It can get you kicked off of Facebook because it's actually against their policies.

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EP 152 Managing expectations in your business show art EP 152 Managing expectations in your business

Authentic Influencer Podcast

In Podcast 152 Brooke and Sarah Zolecki talk about how to manage expectations in your business, especially when you first join the network marketing industry.

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EP 151 What to post in your Facebook Group to Get Sales show art EP 151 What to post in your Facebook Group to Get Sales

Authentic Influencer Podcast

The topic of Podcast 151 is what to post in your Facebook group to get orders and not be spammy. When people have their own Facebook group they usually do one of two things. They either turn it into their own spammy infomercial where the whole post is “buy my stuff,” or they don’t want to do that at all and they go to the total opposite side of the spectrum and they talk about value and bring in a community but they don’t know how to talk about their product.

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EP 150 Why only talking about money brings the wrong recruits show art EP 150 Why only talking about money brings the wrong recruits

Authentic Influencer Podcast

In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically.

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More Episodes

Creating a Brand to Grow Your Influence

 

It’s all about being authentic in whatever outlet you choose.  That’s part of your authenticity. Be where you want to be and focus on the outlets that speak to you.

 

- Laura Bull -

 

 

Laura Bull is an experienced marketer and published author who helps individuals and businesses define their brand. 

 

She started her career in the music business working for Sony for over ten years. She worked her way up the corporate latter until she became the head of marketing and artist development at RCA Records, where she helped brand different artists and their faces, as opposed to RCA as a recording company.

 

Laura worked with influencers before they were even called influencers and since has been on a crusade to redefine the term. According to Laura, an influencer is anybody who is selling themselves as the face of the product.

 

“An Influencer is only successful if they can influence their audience to their perceived notions of the world.” - Laura Bull

 

Only you can define what success means to you.

 

Laura uses a brand matrix in a Venn diagram that includes your product, image, and narrative. Where the three connect is where you’ll find your cohesive brand pillars. They need to work together to create a successful long-term brand. 



What’s the difference between marketing and branding? 

 

Marketing focuses on a short term campaign, while branding is what you want to say over the next 20 years. Whatever you’re selling today vs. what you want to say 20 years from now needs to be consistent. You need to be the same person and the same brand because you need to stand by who you really are the core of your business. 

 

Find a shared identity with your audience. 

 

What are the shared morals, values, or beliefs will others relate with? When you pinpoint that shared belief, you can begin to create a long-term brand.  You’re not going to please everybody, so it’s essential to focus on the people you do have a shared identity with, and from there, you can build a bigger audience.

 

When you figure out what your brand is, then it opens up an infinite amount of marketing possibilities.

 

Focus on the authenticity of what you’re trying to say. 

 

The really successful people in life adopt what Laura calls the Five P’s. These include Power, Positivity, Passion, Purpose, and Perseverance.

 

Passion and perseverance work together to create grit or the ability to endure hardship in order to be successful.

 

“You have to look within yourself before you look outward.”

 - Laura Bull

 

If you look inward, you are already unique. So it’s imperative to identify your personality traits, strengths, and skills that define your purpose. Separate your passion from your purpose. For example, someone may not always invest in a passion, but they will invest in a purpose. 

 

You can find Laura’s book, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand, on Amazon by clicking here or look for her on Facebook or Instagram

 

Autographed copies of her book are available at www.laurabull.com

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

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