569: PTF: Mike Peterson: Leveraging Design’s Influence on Health & Wellness to Increase Your Value Proposition
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 07/24/2020
975: Joyful Abundance: Thriving in Business with a Positive Mindset
A Well-Designed Business® | Interior Design Business Podcast
Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...
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974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...
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973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb
A Well-Designed Business® | Interior Design Business Podcast
Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...
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972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing
A Well-Designed Business® | Interior Design Business Podcast
Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be...
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971: Vicente Wolf: How to Bring True Artistry into Interior Design
A Well-Designed Business® | Interior Design Business Podcast
Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart: [1:29] Vicente shares...
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970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients
A Well-Designed Business® | Interior Design Business Podcast
Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management,...
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969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships
A Well-Designed Business® | Interior Design Business Podcast
Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...
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968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design
A Well-Designed Business® | Interior Design Business Podcast
Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel...
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967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success
A Well-Designed Business® | Interior Design Business Podcast
Today With Breegan Jane Welcome to A Well-Designed Business. My guest today is an accomplished interior designer, entrepreneur, brand influencer, children’s book author, real estate investor, philanthropist, and TV personality, and you may probably recognize her from HGTV Dream Home. Breegan Jane, who has transitioned many times, is back on the show for a second time. She refers to it as “the gift of transitioning” because it’s making space for something new, something that will uplevel your business or get you closer to your goals. Listen in as Breegan offers...
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966: Power Talk Friday: Andrea Liebross: It's Not Big Clients — It's BIG THINKING That Creates Success
A Well-Designed Business® | Interior Design Business Podcast
Today With Andrea Liebross Today on A Well-Designed Business, I am joined by certified business and life coach Andrea Liebross, who is on a mission to help women entrepreneurs discover their inner potential and redefine success. Andrea is also the author of the bestselling book, “She Thinks Big” and host of the podcast, “Time to Level Up.” Today she is teaching us how to get out of the messy middle and move into the extraordinary with BIG THINKING. Tune in to learn Andrea’s 5 keys to becoming a big thinker. It’s all about TRUST! Pick It Apart [1:21] Andrea...
info_outlineWelcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn is joined today by Mike Peterson, an experienced marketing and brand consultant who wants to emphasize an opportunity that our community of interior designers seems to be completely missing out on, and that’s the power they hold to improve the health of their clients through health and wellness design. Yes, you heard that right! Mike is here to explain why this is no longer anecdotal.
Mike Peterson is founder of the innovative marketing and brand firm, Visionary Design Marketing. Visionary Design Marketing's goal is to help companies create tailored, strategic, and effective communications that are founded in a clear understanding of their brand. Brand development is rooted in a customers understanding of a designer's brand and includes new website, social media communications tools, and the new targeted digital tools such as geofencing, microproximity targeting, and display contextual search.
Visionary Design Marketing is currently leading a developing education in our industry... that interior designers provide much more than aesthetics..they improve the health of their clients!
Mike Peterson’s experience is rooted in years as a leading advertising executive and Publisher at Hearst Magazines, including House Beautiful and Country Living, working with leading national advertisers. Mike’s experience in the home furnishings industry includes President/CEO of LaBarge Furnishings and as Vice President of Corporate Marketing for such companies as Henredon, Lexington, Drexel Heritage, and more. Prior to Visionary Design Marketing, Mike spent 8 years as Publisher of Luxe Magazine. In this role, Mike guided LUXE Magazine into a market leader and served the design industry by helping interior designers, design centers, and luxury design firms better grow marketing strategies for their businesses.
Show Highlights:
- Designers do not get credit for improving both the physical and mental health of their clients.
- Mike wants to teach designers how to take credit for this “Design Harmony” that is not just a concept, but is now proven by studies the world over.
- Designers should start including the health benefits of design into their marketing. This will also allow them to increase their hourly rate and overall revenue.
- Mike explains the physiological changes that take place when we’re pleased with our surroundings.
- Mike provides designers with the information they need to build a better business using brand differentiation.
- Terminology that you need to know: environmental psychology, sensory design, chromotherapy, neuroaesthetics, shinrun-yoku, and biophilic design.
- Mike offers a CEU class on Design Harmony. There is also a section on how to begin marketing yourself as a health and wellness-based design firm.
- Once designers have a conviction of their real value proposition, they can then start marketing themselves with confidence using all of the correct terminology.
Connect with Mike!
Mike’s Email
Mike’s Website
Mike’s Instagram
Free PDF: Finding Your Brand Personality
Design Harmony – A Look at Design’s Influence on Health and Wellness
Interior Designers Embracing Wellness – Focused Design Opportunties
Sign up for CEU Class via Zoom August 13, 2020, only $40.00 per person!
Design Harmony: Design’s Influence on Health & Wellness
Book Mentioned:
Beauty, Neuroscience, and Architecture: Timeless Patterns and Their Impact on Our Well-Being by Donald H. Ruggles
Nature by Design: The Practice of Biophilic Design by Stephen Kellert
Links :
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