loader from loading.io

632: Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers

A Well-Designed Business®

Release Date: 01/15/2021

659: Power Talk Friday: Michelle Butt: A  Unique Idea to Improve Your Sales show art 659: Power Talk Friday: Michelle Butt: A Unique Idea to Improve Your Sales

A Well-Designed Business®

Welcome to a Well-Designed Business. Sales isn’t about convincing someone to buy what they don’t need or want. You want to make a sale that gives you the profits you want and provides your clients with something that will bring them happiness. Today, I’m talking with Michelle Butt, Master Coach and creator of Facial Intelligence, to talk about how using visual cues and facial features can help improve your sales

info_outline
658: Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms show art 658: Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms

A Well-Designed Business®

This week, I’m joined by Genevieve Trousdale. After coming from working in two large firms, Genevieve launched her own firm. She grew her business to serve luxury clients and tackle high-income projects. But unlike most other designers on her level, Genevieve chooses to keep some things simple, running her business on her own and taking on just a few projects per year. Today, we’re talking about how she manages it, why she chooses it, and the importance of staying true to your values in your business.

info_outline
657: Power Talk Friday: Dolores Hirschmann: Unlock Your Message, Unlock Your Business show art 657: Power Talk Friday: Dolores Hirschmann: Unlock Your Message, Unlock Your Business

A Well-Designed Business®

Welcome to A Well-Designed Business®. When someone asks you what you do, how clear are you? Are you able to communicate what you do, the value you bring to the table, who you help, and what sets you apart? Or do you struggle to define what message you’re trying to put out with your business? Today, I chat with Dolores Hirschmann, a strategist and coach who helps her clients get that clarity in their message so they can start impacting the world.

info_outline
656: April Jensen: How to Establish Client Expectations for Successful Projects show art 656: April Jensen: How to Establish Client Expectations for Successful Projects

A Well-Designed Business®

Welcome to A Well-Designed Business. April Jensen of St. Louis-based ADJ Interiors was in business for 25 years before she created an onboarding doc for her high-end interior design business. April and LuAnn walk step-by-step through her onboarding doc as April lets us in on how it has helped her handle client expectations and sticky situations.

info_outline
655: Power Talk Friday: Theresa Gresham: Asking for Help in Parenthood and Your Interior Design Business show art 655: Power Talk Friday: Theresa Gresham: Asking for Help in Parenthood and Your Interior Design Business

A Well-Designed Business®

Welcome to A Well-Designed Business. Single mom to a toddler and suddenly laid off when Covid started, Theresa Gresham moved into a 200ft studio to save on rent. Theresa shares her journey of building a Virtual Design Assistant business from scratch and learning the importance of self-care and hiring help.

info_outline
654: Jenny Madden: Navigating Maternity Leave in Your Interior Design Business show art 654: Jenny Madden: Navigating Maternity Leave in Your Interior Design Business

A Well-Designed Business®

As business owners, we face many difficult situations, including how to balance personal life with business ownership. Maternity leave is one of those situations that can change the course of your business. Jenny Madden has navigated the difficult territory of maternity leave five separate times, both in her own leave and in the leaves of her employees. Today, we’re discussing the tricky waters of maternity leave, and how you can make decisions now that will impact it in the future.

info_outline
653: Window Treatment Friday: Rising from the Ashes show art 653: Window Treatment Friday: Rising from the Ashes

A Well-Designed Business®

Welcome to a Well-Designed Business. On today’s WTF— Window Treatment Friday, Vita and I are talking about rising from the ashes of the fire that destroyed her workroom. It's every business owners nightmare. Fortunately for Vita's diligent dedication to the processes and systems within her business, Vita was able to literally rise from the ashes over night, and continue to keep her business running. 

info_outline
652: Stacy Garcia: Transitioning Your Interior Design Business When Times Get Tough show art 652: Stacy Garcia: Transitioning Your Interior Design Business When Times Get Tough

A Well-Designed Business®

Welcome to A Well-Designed Business®. We spend a lot of time talking about starting your business, growing your business, and implementing the basics that lead you to success. Today, we’re talking about what happens when that success is threatened. Recessions, disasters, and unforeseeable circumstances can threaten your business. But the way you respond to those situations shows your grit, determination, and ultimately determines your success as a business owner. 

info_outline
651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design show art 651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Rachael is an international keynote speaker and thought leadership coach helping female entrepreneurs in the lifestyle space build personal brands. She joins LuAnn to share a practical plan for positioning your brand, honing your activities, and attracting your ideal client.

info_outline
650: Sara Barney: The Power of SEO and Business Acumen in Interior Design show art 650: Sara Barney: The Power of SEO and Business Acumen in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Design is a second career for Sara Malek Barney. Sara was an executive in the entertainment and sports industries before she became the Founder and Principal Designer of Bandd Interiors in Austin, Texas. With plenty of business savvy under her belt, when she launched her design firm, Sara knew to concentrate on two tactics to create and grow her digital footprint.

info_outline
 
More Episodes

Today with John Dupra: 

John Dupra, Co-Founder and Director of Marketing for Revel Woods returns to the show to walk us through how designers can offer a valuable service to their clients and increase their project profit by becoming a flooring expert. Revel Woods is known for catering to the design trade by offering substantial training, concierge level service and customizable flooring options that allow interior designers to confidently include flooring in their new-build and renovation projects. 

 

Pick it apart:

[41:26] John and LuAnn discuss how to work around the builder so you can spec the flooring

[55:28] John reviews how the flooring selector on his website works

[1:06:07] John explains how Revel Woods has disrupted the flooring industry’s retail model

[1:08:13] LuAnn recaps the value Revel Woods bring to the designer

[1:13:09] John explains the initial education and guidance needed to specify flooring

[1:21:34] LuAnn recaps the main benefits Revel Woods offers to designers

 

LuAnn and John Dupra’s Ah-Ha moments:

“Revel Woods is a hyper-personalized concierge service.” - John Dupra

“For projects that designers have flooring in, the designer should be the conduit for that industry.” - John Dupra

“This is an area where there’s money left on the table.” - John Dupra

 

More About John Dupra:

John Dupra (pronounced DU-pray)’s father Craig started in the wood flooring business before John was born as an installer and refinisher, which he did for 24 years before eventually opening his own wholesale wood flooring distribution company in Rochester, NY. 

John grew up helping his father when not in school before taking a job for Saint-Gobain, a large materials manufacturing company that made sundries for the flooring industry. He traveled the country as a sales engineer working with flooring contractors for eight years before deciding to join the family business in wholesale distribution.

It was there John saw the need to evolve the industry, by evolving its sales channels. If the correct platform was built, designers would be just as integral a part of the flooring industry as flooring stores. Making flooring a lucrative avenue for the designer, while providing a better experience to their clients. Revel Woods is that platform. Now designers are empowered to add flooring to their projects in a way that’s never been seen before.

John has been featured in a number of publications, and has been a guest on a wide range of podcasts including being recognized in Hardwood Floors Magazine’s first ever 40 under 40: https://hardwoodfloorsmag.com/2017/10/02/hardwood-floors-magazine-introduces-first-ever-40-40/

His favorite podcast to be on is A Well Designed Business and he doesn’t care who knows it.

 

Connect with John Dupra:

Website 

Instagram 

Facebook  

Pinterest  

 

Other Shows Mentioned: 

Corey Damen Jenkins #549 #388 #127 

Deborah DiMare #117 #82

Kristen Scott Thomas #314

Ashleigh Esprit #136