Libsyn Directory

770: Tiffany Cassidy: Niching into Vacation Home Design

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 05/03/2022

977: Katie Ryan Pluer:Strategies for Taking on a Business Partner

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...

976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

A Well-Designed Business® | Interior Design Business Podcast

Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...

975: Joyful Abundance: Thriving in Business with a Positive Mindset

A Well-Designed Business® | Interior Design Business Podcast

Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...

974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...

973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb

A Well-Designed Business® | Interior Design Business Podcast

Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...

972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing

A Well-Designed Business® | Interior Design Business Podcast

Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be...

971: Vicente Wolf: How to Bring True Artistry into Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart: [1:29] Vicente shares...

970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients

A Well-Designed Business® | Interior Design Business Podcast

Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management,...

969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships

A Well-Designed Business® | Interior Design Business Podcast

Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...

968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel...

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Today with Tiffany Cassidy:

Welcome to a Well-Designed Business. Today I am joined by Tiffany Cassidy, co-founder and principal designer of Lagnappe Custom Interiors. Tiffany and I discuss the fear some have about niching down your business and how Tiffany powered through her own fear. Every guest that has been on the show that has chosen a niche has said that it was the best decision they made for their business. Tiffany couldn't agree more and she has done such a wonderful job at combining her past experiences with what she’s learned from coach Tobi Fairley to niche into her luxury vacation rental design business. Please join us to learn about Tiffany’s niching journey and the versatile services that Lagnappe Custom Interiors has to offer.

Pick it apart:

[6:13] Tiffany starts to tell us about when she decided to niche her design firm down and how she went about it.

[16:30] Tiffany explains her initial resistance in niching down.

[20:15] Additional services that Lagnappe Interiors offers, also for those who want to DIY.

[32:45] Tiffany tells us more about her Designer for a Day Program and Master Plan program.

LuAnn and Tiffany Cassidy’s Ah-Ha moments:

“Part of my resistance to niche down was wanting to keep my options open. It felt scary to limit, but learned it wasn’t limiting at all because people would come to me for help.” - Tiffany Cassidy

“I encourage other designers to niche down because it frees up your mind in so many ways and helps you grow your business in a specific manner.” - Tiffany Cassidy

As designers when we are doing full service projects working with project managers and contractors, when we make our project book we should ask ourselves what are all of the potential questions they could ask us.” - Tiffany Cassidy

More about Tiffany Cassidy:

A native of California with both a degree in chemistry and a highly creative side, Tiffany has been designing beautiful homes and commercial spaces in the U.S. Virgin Islands for her long list of clients since 2002. She marries her artistic and scientific sides together by transforming the intangible into breathtaking, cohesive and highly functional designs delivered in systematic and organized bliss. Tiffany considers it a privilege to be invited into other people’s homes to help them transform their personal spaces and her goal is to not only make your home prettier but in doing so, make your life better.

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