15: Embracing Authenticity: building trust and connection on threads
Release Date: 08/02/2023
15: Embracing Authenticity: building trust and connection on threads
By The Watercooler
In their latest episode of By The Watercooler, the Nat's, found themselves diving into an exciting new social media platform – Threads. Their shared enthusiasm was evident as they shared how this platform had become a place where they could show the personality behind their businesses, making their content relatable, genuine, and resonating with their audience on a deeper level. Tune in to this episode to learn about the importance of personal branding, building trust with your clients, confronting the pressures of perfectionism on social media platforms and how Threads could be a real game...
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14: Thriving in Entrepreneurship: Lessons, Tips, and Perseverance
By The Watercooler
In this episode of By the Watercooler, the Nat’s have a thought-provoking discussion about various aspects of running a business, from evolving strategies to managing your team and scaling for profitability. They emphasise the importance of adapting to changes, investing in employees and contractors, and knowing your numbers. Notably,@thedigitalfairygodmother Nat also mentioned the benefit of having a financial strategist to help her business. If you are interested in knowing more, her details are in the resources section. Nat and Nat reflect on their own experiences with entrepreneurship...
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13: Facebook Ads: Navigating the Shifting Social Media Marketing Landscape
By The Watercooler
In this episode of "By the Watercooler," We chat with Cass Theodore, a Facebook ad strategist about whether or not businesses should invest in Facebook ads. We discuss the benefits and drawbacks and Cass provides insights into how businesses can make the most of this advertising tool. Facebook ads can be a whole new world for so many and Cass provides thought-provoking insight into how they can grow your business if they are curated with strategy and purpose (and of course, the right Facebook ad strategist). We also revisit our chat about the “Blue Tick”, and delve a little further in to...
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12: Take Control of Your Career- Christina Storey
By The Watercooler
Welcome to another exciting episode of By The Watercooler! In this episode, we are thrilled to have Christina Storey, founder of Her Career Coach, as our special guest. As promised in our previous episode, Christina is here to share her insights on how women can become the true leaders they aspire to be in the corporate world or in their own businesses. Christina's mission is to help women overcome the barriers that prevent them from achieving their full potential. Whether it's feeling stuck, at a crossroads in their career, or simply wanting to take the next step, Christina offers practical...
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11: Welcome back for 2023!
By The Watercooler
By The Watercooler is finally back for 2023 and haven’t we missed you?! Digital Fairy Godmother Nat kicks off the episode as she spills the tea on buying the blue tick on Instagram and shares her insights on how businesses should show up on social media. The Nat’s discuss whether reels, stories, or grid posts are the best way to engage with audiences on Instagram. @thedigitalfairygodmother Nat also highlights the importance of having a marketing strategy that goes beyond social media. While Tiluca Solutions Nat talks about her recent discovery of AI, specifically ChatGPT, and how...
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10: Shaking Up the Insurance Industry - Casey Fenton
By The Watercooler
The insurance industry tends to get a bit of a bad wrap – it’s sometimes seen as conservative, almost boring. So how did a young woman, straight out of school end up working for an Insurance Brokerage and then become a broker herself? Casey Fenton IB (Insurance Broker) joined The Nat’s on By the Watercooler to share her journey. Beginning her career as a receptionist, she realised quickly that she wanted to be an insurance broker. This inspiring story is one of a young woman who started in insurance, went to the health and fitness industry and returned to the insurance industry to "shake...
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9: Signing New Clients - What Happens When You Realise You're Not Aligned?
By The Watercooler
What happens when you sign a new client to your business, only to find out that you’re not aligned? In this episode of BTW, we (the Nat’s) delve into the scenarios of when a client is great for your business and what that looks like and compared that to when the opposite is true. We discuss the red flags to look out for, the importance taking responsibility as a business owner for signing a client who isn’t aligned with your business and give our top tips to ensure that we minimise the risk of it happening. We can’t wait to hear your feedback on this one. Resources: The Digital Fairy...
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8: From corporate dropout to making the impossible, possible - with Anjani Amriit
By The Watercooler
Anjani Amriit was a very successful corporate lawyer in a top circle law firm “earning truck loads of money and flying around the world”. She was a shining example of how the West defines success. However, Anjani didn’t feel successful. She felt lost, unfulfilled, and miserable and knew she had to make a change. After attending a meditation, she had a profound mystical experience that gave her the tools to start looking at what else was out there in the world. Join us for the inspirational episode of By the Watercooler as we explore how Anjani went from “Corporate Dropout” to an...
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7: Improve your Body Mind and Attitude – Angela Sladdin
By The Watercooler
Physical activity is one of those things in life that isn’t always a priority. For some people they feel they don’t have the time, for others they don’t like the perceived pain that occurs during exercise. We have all come up with excuses not to exercise at some point. In this episode BMA Fitness business owner and personal trainer extraordinaire Angela Sladdin talks to By The Watercooler about not only the benefits of exercise for our bodies but the importance for our minds. Angela gives us tips on how to pick an activity that we love so that exercise doesn’t become a chore and...
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6: Engaging Contractors – The Good, The Bad and The Red Flags
By The Watercooler
This episode of BTW, in Nat’s words, is “a doozy”. We share our experiences in working with contractors. It’s incredibly interesting because we (The Nat’s) are also contractors working in our client’s businesses. And it is a role that we love. Having said that, it is not always easy to find the right contractor for your business. Let’s be honest, we can’t work with everyone . So, if you can’t have us, we have shared our good, bad and red flag experiences along with some handy tips to ensure your search for a contractor runs smoothly. We would love to hear your...
info_outlineIn their latest episode of By The Watercooler, the Nat's, found themselves diving into an exciting new social media platform – Threads. Their shared enthusiasm was evident as they shared how this platform had become a place where they could show the personality behind their businesses, making their content relatable, genuine, and resonating with their audience on a deeper level.
Tune in to this episode to learn about the importance of personal branding, building trust with your clients, confronting the pressures of perfectionism on social media platforms and how Threads could be a real game changer.
Resources:
The Digital Fairy Godmother – www.dfgm.com.au
Tiluca Solutions – www.tilucasolutions.com.au
Connect with us:
@by_the_watercooler
@thedigitalfairygodmother – Nataleigh Elzein
@tilucasolutions – Nat DeBon-Govic
Interested in being a guest on our show? Email [email protected]