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Episode 6: Cannabiz

Behind the Data

Release Date: 11/14/2018

Episode 19: All About Cannabis show art Episode 19: All About Cannabis

Behind the Data

Cannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as they discuss how they research the cannabis industry, explore innovations in the industry and peer into some of the most interesting products they've come across.

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Episode 18: Implications for an Ageing Global Population show art Episode 18: Implications for an Ageing Global Population

Behind the Data

In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so called "silver" consumer.

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Episode 17: 2020 Global Consumer Trends show art Episode 17: 2020 Global Consumer Trends

Behind the Data

Gina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the release of the report on January 2020, these trends have been redefined in light of the coronavirus outbreak. Gina and Ali give insight into how each trend has been impacted by COVID-19.

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Episode 16: The Sponsorship of Sports show art Episode 16: The Sponsorship of Sports

Behind the Data

Sports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and how sponsors are teaming up with leagues and teams to create content across a spectrum of platforms.

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Episode 15: Strategic vs. Tactical Research show art Episode 15: Strategic vs. Tactical Research

Behind the Data

We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand when it makes sense to think big picture, when to take advantage of real-time data and how these different approaches complement each other.

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Episode 14: 2019 Global Consumer Trends show art Episode 14: 2019 Global Consumer Trends

Behind the Data

The consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook share how consumer behavior is evolving and identify the top global consumer trends that will impact businesses in 2019.  

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Episode 13: Future of the Meal show art Episode 13: Future of the Meal

Behind the Data

Three square meals a day is a trend quickly fading. We’re seeing a shift in how food and drinks are sold and in the way people eat. Prepared, on-the-go food options are increasing in popularity along with meal delivery services. Michael Schaefer returns to discuss these trends and how brands can stay competitive.

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Episode 12: Future of the Home show art Episode 12: Future of the Home

Behind the Data

Home can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples having fewer children, Pavel Marceux explores how these new age living trends impact the home.

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Episode 11: Breaking Down Brexit show art Episode 11: Breaking Down Brexit

Behind the Data

The news around Brexit is constantly changing. Votes, referendums and policies are being shaped and discussed on what seems like a daily basis. Media Eghbal and Daniel Solomon from Euromonitor's Economies and Consumers team join us to discuss where we are in the Brexit timeline and possible outcomes for businesses and the global economy.

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Episode 10: A Hot Cup of Data show art Episode 10: A Hot Cup of Data

Behind the Data

Coffee is one of those rare products that is expanding in both value and volume terms, making it a dynamic category for both research and business. Grab yourself a cup and listen as Michael Schaefer, Global Lead for Food & Beverage research, sits down in this hyper-caffeinated episode to discuss how and where the world is consuming coffee and innovation in the industry.

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More Episodes

The legalization of cannabis is reshaping the tobacco and alcoholic drinks industries. From innovative products to emerging business opportunities, Shane MacGuill and Spiros Malandrakis help us navigate the evolving legal cannabis landscape.