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#208 - Ian Reynolds gets REAL about How Does a Custom Development Software Company Operate in these times

Be Real Show

Release Date: 04/29/2020

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Investing in a website that is not optimized for conversions is like pouring water into a leaky bucket with a hole in it. You are likely spending thousands of dollars on your digital marketing efforts, all to have your website not properly optimized to convert that traffic into buyers. Acquiring traffic is becoming increasingly expensive and competitive every single day. With the increased cost of customer acquisition, it’s crucial that your brand converts as many visitors into buyers as possible. That’s where ThrillX comes in. We are a Canadian-based UX/UI Design and Conversion Rate...

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More Episodes

Meet Ian Reynolds, a partner at Zibtek, a company that builds custom development software for businesses. He had previously worked in consultation for 10 years before joining Zibtek over 2 years ago after acquiring 50% of the company’s ownership. Zibtek has been in business for 10 years and saw a 23% growth rate in the past year.

In this episode of Be Real show, we talk to Ian as he explains in detail how they operate at Zibtek and whom they work with. He also shares how they carry out the process of acquiring new talent across the globe.

Quotes:

  • “In software development…. you never know if a trend is going to change….so you want to use technologies that are not going to go away overnight.”- Ian Reynolds
  • “As a business, Zibtek is uniquely focused on solving our clients’ core business problem as opposed to we’re trying to build you a Maserati.”- Ian Reynolds
  • “Lots of technology that is developed for the United States is actually developed globally.”- Ian Reynolds

Episodes Summary:

  • Get to know Ian Reynolds and Zibtek.
  • He describes the three types of companies they work with- from startups to established companies.
  • Ian shares how and when he joined Zibtek and his investments in other ventures.
  • The importance of build something that’s not going to go away overnight, have a lot of community support and is widely adopted in software development.
  • He talks through the process they take in finding a suitable and unique solution for their clients.
  • He mentions where their offices are located and why they are primarily focusing on the US as their main market.
  • Ian explains how they perfect their talent by training them and allowing them to first work on internal projects.

Relevant Links:

Website: https://www.zibtek.com/

LinkedIn: https://www.linkedin.com/in/ianjhreynolds/