#122 Ashlyn Carter on Copy Strategies 7-Figure Earners Use To Make More Sales
Release Date: 05/08/2020
#185 Don't Miss Moments: Highlights from Beyond Influential Podcast Episodes 181-184
Beyond Influential
This week’s show is a special highlights episode where I’ve gone through the latest interviews and pulled out the must-listen clips and moments from conversations you might have missed or will want to revisit. This is an easy way to see if a particular guest or topic sparks your interest, and if you like what you hear, you can check out the full episodes, which are all linked below. You can also check out the shownotes for each episode for more info about the guest, how to connect with them, their book recommendations and more! #181 Feel Your Best: How to Optimize Your Diet with Data and...
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#184 Creating The Next Craze in Nightlife with Sauna, Ice Baths, & Breathwork with Myles Farmer of Othership
Beyond Influential
This week’s episode is all about building the next craze in nightlife—an alcohol-free alternative focused on wellness and community building. Othership is a luxury sauna and ice bath experience with carefully curated and guided classes to make sure you have an immersive and transformative time where you can truly connect with yourself and others. With their first location based in Toronto, Othership has attracted both devoted enthusiasts and the attention of major wellness investors. Othership also has a great breathwork app, and you can get an extended free trial right here: My...
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#183 Stress Resilience, Heart Rate Variability, and Using Biofeedback to Train Your Nervous System with Dr. Jay Wiles
Beyond Influential
Dr. Jay Wiles is a clinical health and performance psychologist and the subject-matter expert on heart rate variability (HRV) and the interconnection between the human stress response and health optimization. He works as a leading consultant in psychophysiology to health influencers, professional athletes and teams, executives, and high performers. He is also the co-founder and Chief Scientific Officer of Hanu Health, where he has pioneered a new and innovative way of using heart rate variability and respiratory training to help you adapt and respond to stress, while allowing you to build...
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#182 Hypnosis 101: What It Really Is, What It Can Do For You & How to Use It Yourself with Dr. David Spiegel
Beyond Influential
Have you ever been hypnotized? When you hear the word hypnosis, I’m willing to bet the first thing you think of is those stage performances where an audience member is instructed to do something ridiculous. But in reality, hypnosis is so much more than that, and it can truly benefit you in many ways. Whether you want to stress less, sleep better, manage pain, lose weight, overcome fears, or improve professional performance, hypnosis can help you do it. This week’s Beyond Influential guest, Dr. David Spiegel is the expert when it comes to clinical hypnosis, and his mission is to help...
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#181 Feel Your Best: How to Optimize Your Diet with Data and Improve Your Metabolic Health with Dr. Lauren Kelley-Chew of Levels Health
Beyond Influential
What if you could see in real-time how what you’re eating affects your health? We all know we should be “eating healthy”—but what does that mean exactly? Health is not one size fits all and with so much competing advice out there, I’m excited to introduce you to this week’s guest, Dr. Lauren Kelley-Chew. Lauren is a physician entrepreneur whose background includes private equity, a Y-Combinator backed digital therapeutics startup, and leading strategy and business operations at Verily Life Sciences (formerly Google X) where she focused on devices and emerging products....
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#180 Halfway Through 2022: Beyond Influential Interview Highlights
Beyond Influential
This week’s show is a special highlights episode where I’ve gone through the latest interviews and pulled out the must-listen clips and moments from conversations you might have missed or will want to revisit. This is an easy way to see if a particular guest or topic sparks your interest, and if you like what you hear, you can check out the full episodes, which are all linked below. You can also check out the shownotes for each episode for more info about the guest, how to connect with them, their book recommendations and more! #173 Self-Compassion for Business Success as an Entrepreneur...
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#179 Life as a Content Creator: The Business, Burnout, & Work-Life Harmony With Ehlie Luna Pt. 2
Beyond Influential
Ehlie Luna is a Brooklyn-based, Haitian-American pro makeup artist, creative, and content creator specializing in the beauty space. She served as the key MUA with the New York City Ballet, where she blended theater and fashion by working with designers like Humberto of Opening Ceremony, Valentino, and Stella McCartney. Her creative work has also been featured in commercials and ads for Broadway, and for brands like Kiss, Daily Paper and Facebook. As a content creator, she’s worked with brands like MAC Cosmetics, Pattern Beauty, Uoma Beauty, Beautyblender, Macy’s and more. If you don’t...
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#178 Becoming a Content Creator: The Value of Experience & Pushing Through Fear With Ehlie Luna Pt. 1
Beyond Influential
Ehlie Luna is a Brooklyn-based, Haitian-American pro makeup artist, creative, and content creator specializing in the beauty space. She served as the key MUA with the New York City Ballet, where she blended theater and fashion by working with designers like Humberto of Opening Ceremony, Valentino, and Stella McCartney. Her creative work has also been featured in commercials and ads for Broadway, and for brands like Kiss, Daily Paper and Facebook. As a content creator, she’s worked with brands like MAC Cosmetics, Pattern Beauty, Uoma Beauty, Beautyblender, Macy’s and more. If you don’t...
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#177 How to Transform Your Money Mindset & Rewire Your Brain for Wealth with Barbara Huson
Beyond Influential
This episode is all about a topic that needs to be discussed more openly, especially for women… and that’s money. Like it or not, money is a necessity in our society and it’s also an important source of power, which means it is incredibly important to feel confident and empowered when it comes to anything related to your finances. And whether you’re aware of it or not, everyone has a unique relationship and internal dialogue around money that affects your monetary habits, behaviors, and decisions. This week’s guest is a leading authority on helping women transform their...
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The Most Popular Beyond Influential Interview: Melissa Wood Health
Beyond Influential
I thought now would be a great time to reshare the most popular Beyond Influential interview of all time, Episode 45 with Melissa Wood-Tepperberg, aka Melissa Wood Health, on Tapping into Your Passion & Staying Unfiltered in an Instagram World. And while I’m sure there have been a few changes in the specific details as she’s scaled, the conversation still holds up today. Since this episode was recorded, I’ve loved watching the growth and evolution of Melissa’s brand and business. (At the time, I hadn’t tried her workouts, but since then they’ve really helped out when I fell off...
info_outlineEver wonder how the right words seem to come so effortlessly for some people? You open their emails and you actually want to keep reading… an email! You click on their website and now you want to buy a product or service you didn’t even know you were interested in. (Do you need it?! It doesn’t matter!)
If you’ve ever agonized over writing copy, whether it’s an Instagram caption or a sales page, you know the importance of getting your words right when communicating with your audience.
You’ve also probably noticed that coming up with the right words isn’t always easy. Here’s the reality: Writing copy that converts is not a skill set that comes naturally to most - they’ve had help, which is why I’m so excited to introduce you to this week’s Beyond Influential guest, launch and conversion copy expert and educator, Ashlyn Carter.
Ashlyn has worked with some of the biggest names in the creative entrepreneur community on their conversion copy - Jenna Kutcher, Amy Porterfield, Julie Solomon… just to name a few. She is a master in the art and science of crafting copy that gets an audience to buy, taking into account both the emotional and analytical when it comes to moving consumers.
I loved nerding out with her on this episode! We cover:
- Her transition from a fast-paced career in PR to creating a business that prioritizes her physical and mental health
- Niching down & why her business focuses on creative entrepreneurs
- Conversion copywriting: What it is and why it’s essential for your business
- Outsourcing your copy: When’s the right time and what to look at when hiring
- Is your copy converting? The analytics that matter
- Writing copy that converts: Tips & strategies on how to approach sales pages, launch copy, your website and more!
Helpful Free Content:
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To connect with Ashlyn:
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