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#70 Veronica & Dr. Kurt Tamaru of the Beauty Lounge Med Spa on Organic Influencer Marketing, Creating a Unique Brand Experience & the Evolving Business of Beauty

Beyond Influential

Release Date: 04/04/2019

#185 Don't Miss Moments: Highlights from Beyond Influential Podcast Episodes 181-184 show art #185 Don't Miss Moments: Highlights from Beyond Influential Podcast Episodes 181-184

Beyond Influential

This week’s show is a special highlights episode where I’ve gone through the latest interviews and pulled out the must-listen clips and moments from conversations you might have missed or will want to revisit. This is an easy way to see if a particular guest or topic sparks your interest, and if you like what you hear, you can check out the full episodes, which are all linked below. You can also check out the shownotes for each episode for more info about the guest, how to connect with them, their book recommendations and more! #181 Feel Your Best: How to Optimize Your Diet with Data and...

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#184 Creating The Next Craze in Nightlife with Sauna, Ice Baths, & Breathwork with Myles Farmer of Othership show art #184 Creating The Next Craze in Nightlife with Sauna, Ice Baths, & Breathwork with Myles Farmer of Othership

Beyond Influential

This week’s episode is all about building the next craze in nightlife—an alcohol-free alternative focused on wellness and community building. Othership is a luxury sauna and ice bath experience with carefully curated and guided classes to make sure you have an immersive and transformative time where you can truly connect with yourself and others. With their first location based in Toronto, Othership has attracted both devoted enthusiasts and the attention of major wellness investors. Othership also has a great breathwork app, and you can get an extended free trial right here: My...

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#183 Stress Resilience, Heart Rate Variability, and Using Biofeedback to Train Your Nervous System with Dr. Jay Wiles show art #183 Stress Resilience, Heart Rate Variability, and Using Biofeedback to Train Your Nervous System with Dr. Jay Wiles

Beyond Influential

Dr. Jay Wiles is a clinical health and performance psychologist and the subject-matter expert on heart rate variability (HRV) and the interconnection between the human stress response and health optimization. He works as a leading consultant in psychophysiology to health influencers, professional athletes and teams, executives, and high performers. He is also the co-founder and Chief Scientific Officer of Hanu Health, where he has pioneered a new and innovative way of using heart rate variability and respiratory training to help you adapt and respond to stress, while allowing you to build...

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#182 Hypnosis 101: What It Really Is, What It Can Do For You & How to Use It Yourself with Dr. David Spiegel show art #182 Hypnosis 101: What It Really Is, What It Can Do For You & How to Use It Yourself with Dr. David Spiegel

Beyond Influential

Have you ever been hypnotized? When you hear the word hypnosis, I’m willing to bet the first thing you think of is those stage performances where an audience member is instructed to do something ridiculous. But in reality, hypnosis is so much more than that, and it can truly benefit you in many ways. Whether you want to stress less, sleep better, manage pain, lose weight, overcome fears, or improve professional performance, hypnosis can help you do it. This week’s Beyond Influential guest, Dr. David Spiegel is the expert when it comes to clinical hypnosis, and his mission is to help...

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#181 Feel Your Best: How to Optimize Your Diet with Data and Improve Your Metabolic Health with Dr. Lauren Kelley-Chew of Levels Health show art #181 Feel Your Best: How to Optimize Your Diet with Data and Improve Your Metabolic Health with Dr. Lauren Kelley-Chew of Levels Health

Beyond Influential

What if you could see in real-time how what you’re eating affects your health?  We all know we should be “eating healthy”—but what does that mean exactly? Health is not one size fits all and with so much competing advice out there, I’m excited to introduce you to this week’s guest, Dr. Lauren Kelley-Chew.  Lauren is a physician entrepreneur whose background includes private equity, a Y-Combinator backed digital therapeutics startup, and leading strategy and business operations at Verily Life Sciences (formerly Google X) where she focused on devices and emerging products....

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#180 Halfway Through 2022: Beyond Influential Interview Highlights show art #180 Halfway Through 2022: Beyond Influential Interview Highlights

Beyond Influential

This week’s show is a special highlights episode where I’ve gone through the latest interviews and pulled out the must-listen clips and moments from conversations you might have missed or will want to revisit. This is an easy way to see if a particular guest or topic sparks your interest, and if you like what you hear, you can check out the full episodes, which are all linked below. You can also check out the shownotes for each episode for more info about the guest, how to connect with them, their book recommendations and more! #173 Self-Compassion for Business Success as an Entrepreneur...

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#179 Life as a Content Creator: The Business, Burnout, & Work-Life Harmony With Ehlie Luna Pt. 2 show art #179 Life as a Content Creator: The Business, Burnout, & Work-Life Harmony With Ehlie Luna Pt. 2

Beyond Influential

Ehlie Luna is a Brooklyn-based, Haitian-American pro makeup artist, creative, and content creator specializing in the beauty space. She served as the key MUA with the New York City Ballet, where she blended theater and fashion by working with designers like Humberto of Opening Ceremony, Valentino, and Stella McCartney. Her creative work has also been featured in commercials and ads for Broadway, and for brands like Kiss, Daily Paper and Facebook. As a content creator, she’s worked with brands like MAC Cosmetics, Pattern Beauty, Uoma Beauty, Beautyblender, Macy’s and more. If you don’t...

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#178 Becoming a Content Creator: The Value of Experience & Pushing Through Fear With Ehlie Luna Pt. 1 show art #178 Becoming a Content Creator: The Value of Experience & Pushing Through Fear With Ehlie Luna Pt. 1

Beyond Influential

Ehlie Luna is a Brooklyn-based, Haitian-American pro makeup artist, creative, and content creator specializing in the beauty space. She served as the key MUA with the New York City Ballet, where she blended theater and fashion by working with designers like Humberto of Opening Ceremony, Valentino, and Stella McCartney. Her creative work has also been featured in commercials and ads for Broadway, and for brands like Kiss, Daily Paper and Facebook. As a content creator, she’s worked with brands like MAC Cosmetics, Pattern Beauty, Uoma Beauty, Beautyblender, Macy’s and more. If you don’t...

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#177 How to Transform Your Money Mindset & Rewire Your Brain for Wealth with Barbara Huson show art #177 How to Transform Your Money Mindset & Rewire Your Brain for Wealth with Barbara Huson

Beyond Influential

This episode is all about a topic that needs to be discussed more openly, especially for women… and that’s money.  Like it or not, money is a necessity in our society and it’s also an important source of power, which means it is incredibly important to feel confident and empowered when it comes to anything related to your finances. And whether you’re aware of it or not, everyone has a unique relationship and internal dialogue around money that affects your monetary habits, behaviors, and decisions. This week’s guest is a leading authority on helping women transform their...

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The Most Popular Beyond Influential Interview: Melissa Wood Health show art The Most Popular Beyond Influential Interview: Melissa Wood Health

Beyond Influential

I thought now would be a great time to reshare the most popular Beyond Influential interview of all time, Episode 45 with Melissa Wood-Tepperberg, aka Melissa Wood Health, on Tapping into Your Passion & Staying Unfiltered in an Instagram World. And while I’m sure there have been a few changes in the specific details as she’s scaled, the conversation still holds up today. Since this episode was recorded, I’ve loved watching the growth and evolution of Melissa’s brand and business. (At the time, I hadn’t tried her workouts, but since then they’ve really helped out when I fell off...

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Aesthetics expert and registered nurse Veronica Tamaru and her husband, Dr. Kurt Tamaru own, run, and, operate the Beauty Lounge Med Spa in Camarillo California. The Beauty Lounge has been voted Ventura County’s #1 medical spa and they offer state of the art lasers, skincare, and aesthetic procedures to a wide range of customers from tweens and teens with breakouts to 50+ year old men who want to compete with their younger counterparts.
 
And even if you don’t follow beauty content on Instagram, you might recognize them and the Beauty Lounge from the huge influencers posting about their frequent visits. Names like Jake Paul, Erika Costell, Amanda Cerny,  Becky G, Austin Mahone - It's a who's who of young influencers and celebrities. 
 
It doesn’t matter if you have no interest in beauty, we’ll be digging into social media, business, and branding. This podcast is all about influence and there are so many aspects and layers of influence to discuss when it comes the Beauty Lounge as a business. I’ve known Veronica and Dr. T for years and I really wanted to have this conversation with them because I’ve seen the organic growth first hand.
 
I remember a few years ago bugging Veronica to capitalize on Instagram and to bring influencers in (and it's worked incredibly well!)
Veronica has been establishing her name and reputation in the beauty community for years and now with the combination of great work, Instagram, and influencer marketing, people travel from far and wide to see her and her team. 
 
In this episode, we talk about the effects of Instagram on the beauty industry and on people’s expectations of what they should look like, what’s popular right now in the world of aesthetics, insights into how to attract and work with influencers, the difficulties of balancing the business with content creation, how they’ve grown their business, what’s next and more! 
 
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