Full Funnel Then vs. Now - A Case Study a Year in the Making - Episode 380
Release Date: 02/18/2025
Prime Day 2025, Unpacked: 4 Days, 4 Experts - Episode 401
Ecommerce Braintrust
🎙️Prime Day Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Amazon has made it official: this year’s Prime Day was the biggest one yet. We’re recording this episode on the afternoon of Monday, July 14th, just 48 hours after the event wrapped, and we’re excited to dig into the early insights. And just as Amazon has extended Prime Day into a four-day marathon, we’re expanding our post-event panel with four sharp minds to...
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The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
Ecommerce Braintrust
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but that’s not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry news, from monumental partnerships to the biggest retailer developments you’ll want to keep an eye on. Let’s get into it. If you serve ads 10 times on one DSP and 20 times on another DSP, that’s already 30 exposures. It’s...
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Crave-Worthy Nutrition: TRUBAR ’s Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399
Ecommerce Braintrust
🎙️Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, we’re joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favorite TRUBAR and its mission to bring “Indulgent Nutrition” to the masses. It’s a high-energy, insightful conversation that captures exactly what this series is all about: bold ideas, fearless leadership, and brands rewriting the...
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From Family Recipe to Challenger Brand | Category Disruptors - Laurel Orley of Daily Crunch - Episode 398
Ecommerce Braintrust
DESCRIPTION The Category Disruptors Series continues! It’s time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunch—the sprouted nut snack brand shaking up what they call the “trusty but dusty” nut category. It’s a thoughtful conversation and another strong addition to the series—tune in for the full story. "There's a lot of FOMO out there. You see unicorn brands doing amazing,...
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Fueling Families, Driving Growth: The Recipe Behind the #1 Brand on Instacart | Category Disruptors - Anouck Gotlib of Belgian Boys - Episode 397
Ecommerce Braintrust
🎙️Interview with Anouck Gotlib of Belgian Boys The Category Disruptors Series continues! We’re excited to share Part 2 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. This episode features Anouck Gotlib, co-founder and CEO of Belgian Boys—the company behind the high-quality, ready-to-eat Belgian waffles, pancakes, and crêpes we all know and love. Belgian Boys was recently named Instacart’s #1 Fastest-Growing Emerging Brand in 2024, a reflection of its strong...
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The Mission That Built a $100 Million CPG Brand | Category Disruptors - Loren Castle of Sweet Loren’s - Episode 396
Ecommerce Braintrust
🎙️Interview with Loren Castle of Sweet Loren’s DESCRIPTION The Category Disruptors Series is finally here! 🎉 We are releasing 4 parts spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their respective categories. We’re thrilled to kick things off with a true trailblazer—Loren Castle, founder of the wildly popular cookie brand, Sweet Loren’s. Loren's story is as bold and inspiring as the cookies she bakes. Diagnosed with cancer at just 22, she completely transformed her lifestyle and turned to...
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The Retail Round-Up - “AI Eats My Listing” - Episode 395
Ecommerce Braintrust
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. We're recording at the tail end of May and we’re already halfway through 2025. But the pace of change isn't slowing down. New product launches and platform updates are coming fast, and we've got a lot to cover. As always, we’ve brought back our go-to experts: Armin Alispahic and Ross Walker. Together we’re diving into a packed lineup—from product page content updates to Prime Video Ads,...
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The Maturation of AMC for Sponsored Ads with Ross Walker and Carlos Sastre - Episode 394
Ecommerce Braintrust
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today’s episode, we’re diving into a topic that’s been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. It’s a conversation that’s gone from a slow simmer to a full-on boil in recent months, and we’ve brought in two of Acadia’s sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We’ll be exploring where the real impact is...
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A New Framework for Content Scoring with Gary Hammerschlag - Episode 393
Ecommerce Braintrust
🎙️Interview with Gary Hammerschlag DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're joined by our in-house organic strategy expert, Gary Hammerschlag. He'll walk us through the evolution of content scoring, share how top brands are approaching content audits today, and give us a sneak peek into where the industry is headed regarding organic excellence. Tune in to find out more! Quote: Optimization never ends. There are always...
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Why This Year’s Prime Day Ad Strategy Needs to Be Different | Part 2 with Damiano Ciarrocchi - Episode 392
Ecommerce Braintrust
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We’re back with Part 2 of our special Prime Day series, and today we’re diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who’s seen it all. Today, he’s sharing his insider insights on how this year’s Prime Day is shaping up to be different...
info_outlineWelcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.
Today, we’re excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand.
We’ll dive into a compelling case study on full-funnel advertising, exploring the evolving role of Streaming TV in the retail media landscape.
We’re also thrilled to welcome a new guest to the show! Pat Petriello, a veteran in the retail media landscape and the new Director of Retail Marketplace Strategy at Acadia, is making his podcast debut and sharing some amazing insights with us.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Jordan, Ross, and Pat discuss:
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Definition and Understanding of "Full Funnel" Advertising
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Discussion on what "full-funnel" means in e-commerce
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Different goals of advertising campaigns at various funnel stages
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Changes in Streaming TV Advertising (2023 vs. 2024)
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Year-over-year changes in streaming TV campaign tactics
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Supply differences: off-the-shelf vs. curated inventory
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Targeting enhancements using AMC
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Impact of different creative approaches
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Effects and Measurement of Streaming TV Campaigns
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Assessment of upper and lower funnel metrics
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Use of AMC for multitouch attribution and enhanced audience targeting
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Engagement and Retargeting
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Strategy of retargeting viewers of streaming TV ads
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Improvements in purchase and engagement rates with better-targeted campaigns
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Strategic Use of Streaming TV in E-Commerce
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Integration of streaming TV as part of a broader e-commerce strategy
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Expansion of brand reach and enhancement of consumer engagement
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The importance of a full-funnel approach and its results
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Challenges and Future Considerations
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Consideration of cost vs. reach in streaming TV campaigns
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Encouragement to continually test and adapt strategies
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