Alec Burns - Applying The Pareto Principle to Amazon Advertising
brightonSEO's podcast
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of any size, in any vertical.
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Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing
brightonSEO's podcast
Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account. The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.
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Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
brightonSEO's podcast
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having learned how to layout, organize and get better data for their landing page. Do you want to make more money?
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Louise Childs - Supercharging PPC performance with GA
brightonSEO's podcast
Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.
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Corey Lendrum - De-Junking Google Ads Accounts
brightonSEO's podcast
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning inherited accounts around, but would also be suitable for more intermediate users who need help in cleaning up their accounts and understanding best practice.
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Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
brightonSEO's podcast
This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.
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James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
brightonSEO's podcast
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of...
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Richard Falconer - Stacking the Adwords deck
brightonSEO's podcast
Google's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.
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Nadya Birca - The use of PPC for multi-channel audience management
brightonSEO's podcast
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime & behavioral on-site triggers to record pre-sale intent and turn into into sale/post-sale journey.
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Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
brightonSEO's podcast
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.
info_outlineThis talk was originally delivered by Christoph Cemper during a brightonSEO Conference.
After April 2012, Google Penguin changed the way we do SEO and link building. Even more changes came with the last update which made Penguin 4.0 part of Google’s Core Algorithm. Penguin 4.0 can detect changes in your backlink profile with every re-crawl. This means that you need to look at your backlink profile on a regular basis. You have to find and disavow all the bad links and make Google take notice of the links in your disavow file faster.
This session will give you unique insights on:
- how SEO strategies change with the Real-Time Google Penguin;
- why links are important and why link risk management is vital for online businesses;
- why you should not wait for Google to re-crawl your links;
- how to diagnose websites that have partial Penguin penalties;
- how to find and build great links that will help boost your rankings.
Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software, he developed the first internal tools in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development, LinkResearchTools now provides 21 tools with ever growing power, and functionality adapted to market requirements and Google changes.
When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, a software built for finding links that pose a risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links.
In 2015, Christoph launched Impactana, a “Content Marketing Intelligence” software that helps marketing professionals find content ideas and people that make an impact. Again Impactana provides unique metrics and technologies.