loader from loading.io

Ian McCaig, Daniel Shellard, Sammi Adhami​ - Co-Founders, Fiit

The Business of Wellness

Release Date: 09/30/2019

Randy Hetrick - Founder, TRX show art Randy Hetrick - Founder, TRX

The Business of Wellness

In this episode, Randy shares the story of how he turned an invention of necessity into a world class business delivering value to a broad range of consumers from elite athletes to total beginners. We hear how Randy was initially flattered by copycat products until it threatened all that he had worked so hard for. Always an optimist, Randy’s philosophy, ‘if you get knocked down 10 times, get back up 11’, which is why Entrepreneur Magazine listed him as one of the ‘50 Most Daring Entrepreneurs’.

info_outline
Jason Wachob - Co-Founder, mindbodygreen show art Jason Wachob - Co-Founder, mindbodygreen

The Business of Wellness

Jason Wachob is the Co-Founder and Co-CEO of mindbodygreen, a lifestyle media brand with more than 10 million monthly visitors seeking daily inspiration on how to live their best life mentally, physically, spiritually, emotionally and environmentally. 

info_outline
Livio Bisterzo - Founder, HIPPEAS & Green Park Brands show art Livio Bisterzo - Founder, HIPPEAS & Green Park Brands

The Business of Wellness

In this episode, Livio dives into the early days of building a pioneering business, the brand story behind HIPPEAS and why taking on capital in the early days allowed him to ready the business for rapid growth. We also talk about building strong consumer relationships and why the best brands of the future will be the ones that operate successfully online, and offline. 

info_outline
Rick Stollmeyer​- Co-Founder, MINDBODY show art Rick Stollmeyer​- Co-Founder, MINDBODY

The Business of Wellness

In this episode, Rick shares with us how his need for a purpose-driven and fulfilling career was formed in the navy, why an in-depth yoga workshop transformed his outlook on the wellness industry, and the importance of using your head, heart and gut to make business decisions. We also dive into the companies funding journey including the recent $1.9 billion sale to Vista Equity Partners, and what the future has in store for Rick.

info_outline
Sarah Larson Levey - Co-Founder, Y7 Studio show art Sarah Larson Levey - Co-Founder, Y7 Studio

The Business of Wellness

In this episode we talk about the challenges of commercial real-estate, why Sarah chose to surround herself with a team of incredible experts, and how the business self-funded up until studio no. 6! Sarah also shares the importance of consistency when it comes to scaling the business, and why you’ll never see her name on the schedule - this studio isn’t about her, it’s about each and every person that walks through the door looking for their own experience. 

info_outline
Jack Tang - Co-Founder, Urban show art Jack Tang - Co-Founder, Urban

The Business of Wellness

In this episode, Jack shares why his greatest learning at school was dropping out to launch his first business, why they chose to launch Urban at a time when wellness as an industry was still very unknown, and why building trust is integral to the business. Jack also dives into the mindset behind building a successful brand, why there is “no worse failure than not actually trying”.

info_outline
Pippa Murray - Founder, Pip & Nut show art Pippa Murray - Founder, Pip & Nut

The Business of Wellness

In this episode Pip shares the journey of Pip & Nut; from her kitchen table to the supermarket. She discusses frankly the importance of finding a mentor (Giles Brooks, CEO of Vita Coco is hers), the challenges of expanding your product range too quickly and why trusting your instincts is vital when building a brand.

info_outline
Myles Hopper - Co-Founder, Mindful Chef show art Myles Hopper - Co-Founder, Mindful Chef

The Business of Wellness

In this episode, Myles shares that ‘eureka moment’ when the business idea was formed, the art of negotiating with suppliers, and how to execute a successful crowdfunding campaign. We also dive into the idea of competition as an opportunity, taking a closer look at the industry leaders and how they are expanding the category and driving consumer appetite.

info_outline
Adam Thompson - Chief Rebel, Rebel Kitchen show art Adam Thompson - Chief Rebel, Rebel Kitchen

The Business of Wellness

In this episode, Adam chats about the rise of the conscious consumer, waking people up to what they are being told and sold, as well as sharing the highs and lows of launching an F&B brand into new markets. We also discuss the importance of taking a personal approach to the welfare of staff and how this can determine productivity.

info_outline
Julian Hearn - Co-Founder, Huel show art Julian Hearn - Co-Founder, Huel

The Business of Wellness

In this episode, Julian talks about building your tribe, Huel’s sustainable approach to nutrition, their new office based NPD kitchen and lab, what it takes to expand into the US market, and the importance of raising money when you don’t need it. We also chat about Huel’s recruitment process and the importance of cultural fit. Want to be a Hueligan (someone who works for Huel)? Then ‘Don’t be a dick’ - as promoted in large letters at Huel HQ.

info_outline
 
More Episodes

Let's talk about the business of wellness...

Ian McCaig, Sammi Adhami, and Daniel Shellard are the Founders of Fiit. An at-home-workout app recognised by the media as the ‘Netflix of fitness’. Ex-google employees, and Founders of Qubit, the trio have set themselves a challenge to transform the lives of the UK.

Since Fiit launched in April 2018, the Fiit app has been downloaded by 150,000 users, generated in excess of 350,000 starred user ratings, and seen more than 500,000 classes completed. With a solid founding team balancing quick decisions and team morale, and a host of celebrity trainers and influencers leading the workouts, it really is no wonder that the fitness app has attracted investment of £8.9million and won the hearts of the UK.

In this episode, Ian, Sammi and Daniel dive into the inspiration behind Fiit, the use of influencers - in both their product and marketing - and how they stand out against 150,000 fitness apps available now, on the app store.

Thank you to Fora for hosting this recording in their purpose-built recording studios in London, and to our sponsors:
The go-to legal firm supporting the wellness industry Bird & Bird.

Software booking experts, MINDBODY.

Creative agency for all your wellness business needs, Skipper & Skipper.

To find out how Welltodo can support your business and career objectives, head to welltodoglobal.com today.