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Ian McCaig, Daniel Shellard, Sammi Adhami​ - Co-Founders, Fiit

The Business of Wellness

Release Date: 09/30/2019

Aly Orady, Founder & CEO, Tonal show art Aly Orady, Founder & CEO, Tonal

The Business of Wellness

Aly Orady is the CEO and Founder of Tonal, the world's most intelligent fitness system and the first truly personalized approach to strength training. Undergoing 2 years of data trials, and financial support from leading wellness investors L Catterton (amongst others), Tonal is on a mission to transform people’s lives through fitness. 

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Brian Bordainick & Julie Schott - Co-Founders, Starface show art Brian Bordainick & Julie Schott - Co-Founders, Starface

The Business of Wellness

Brian Bordainick and Julie Schott launched beauty brand Starface in September 2019 following $2 million in seed funding and backing from industry leader Bobbi Brown. Their hero product, the Hydro-Stars is a hydrocolloid pimple patch that has been designed to break down the stigmas attached to skin breakouts and capture the imagination of consumers bored of the negative rhetoric used by many existing skincare brands.

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Benjamin Witte - Founder, Recess show art Benjamin Witte - Founder, Recess

The Business of Wellness

Benjamin Witte is the Founder & CEO of Recess, a lifestyle brand creating products and experiences designed to help people feel balanced, centered, and inspired so that they can be their most productive and creative selves. Best known for its sparkling CBD and adaptogen infused beverage, Recess is contributing to the growth of the CBD market - forecasted to be worth $16 billion by 2025 in the US alone!

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Alexia Brue - Co-Founder, Well+Good show art Alexia Brue - Co-Founder, Well+Good

The Business of Wellness

Alexia Brue is the Co-Founder and CEO of Well+Good, a lifestyle publication devoted to the health and wellness industry. Launched in 2009, Alexia and her Co-Founder Melisse Gelula, have grown the Well+Good audience to 12 million visitors per month and diversified their product offering to include unforgettable retreats, a highly-rated cookbook and on-demand video. In 2018, Well+Good was acquired by Leaf Group for $10 million. 

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Afton Vechery - Co-Founder & CEO, Modern Fertility show art Afton Vechery - Co-Founder & CEO, Modern Fertility

The Business of Wellness

Afton Co-founded Modern Fertility in 2017 to spark a more open discussion around the challenges and uncertainty associated with fertility. After discovering a love for science and entrepreneurship at school, Afton went on to work for a healthcare-focused private equity company before heading up the consumer tools division at DNA genetic testing brand, 23andMe.

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Ben Branson - Founder, Seedlip show art Ben Branson - Founder, Seedlip

The Business of Wellness

Ben Branson founded Seedlip in 2015, a business on a mission to change the way the world drinks with the highest quality non-alcoholic options. Seedlip is now available in more than 20 countries globally and last year, after just 4 years, had a majority shareholding acquired by global drinks giant, Diageo. 

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Kevin Cornils - MD International, Peloton show art Kevin Cornils - MD International, Peloton

The Business of Wellness

Kevin Cornils is the Managing Director of International at global interactive fitness platform, Peloton. Bringing the energy and benefits of studio-style workouts, to the convenience and comfort of home, Peloton has more than 2 million members, 55 million workouts completed, 3,500 employees worldwide and revenue nearing $900 million last year. 

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Carla Oates - Founder, The Beauty Chef show art Carla Oates - Founder, The Beauty Chef

The Business of Wellness

Carla Oates the Founder of The Beauty Chef, is a pioneering entrepreneur, seeing an opportunity in the overlap of wellbeing and beauty more than 10 years ago – before the concept of an “inside out approach” to beauty had become mainstream. 

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Jess Hatzis - Co-Founder, Frank Body show art Jess Hatzis - Co-Founder, Frank Body

The Business of Wellness

Jess Hatzis is the Co-Founder of cult Australian beauty brand, Frank Body. A business that rode a tidal wave of social media success with its cheeky brand personality. 

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Debra Strougo Frohlich - Co-Founder, Row House show art Debra Strougo Frohlich - Co-Founder, Row House

The Business of Wellness

Debra Strougo Frohlich launched boutique studio, Row House in 2014 with her husband Eric. Their intention from the outset was to take the concept to the masses and using a franchise model led by Xponential Fitness, there are now almost 100 Row House studios in operation and 300 studios committed to. 

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Let's talk about the business of wellness...

Ian McCaig, Sammi Adhami, and Daniel Shellard are the Founders of Fiit. An at-home-workout app recognised by the media as the ‘Netflix of fitness’. Ex-google employees, and Founders of Qubit, the trio have set themselves a challenge to transform the lives of the UK.

Since Fiit launched in April 2018, the Fiit app has been downloaded by 150,000 users, generated in excess of 350,000 starred user ratings, and seen more than 500,000 classes completed. With a solid founding team balancing quick decisions and team morale, and a host of celebrity trainers and influencers leading the workouts, it really is no wonder that the fitness app has attracted investment of £8.9million and won the hearts of the UK.

In this episode, Ian, Sammi and Daniel dive into the inspiration behind Fiit, the use of influencers - in both their product and marketing - and how they stand out against 150,000 fitness apps available now, on the app store.

Thank you to Fora for hosting this recording in their purpose-built recording studios in London, and to our sponsors:
The go-to legal firm supporting the wellness industry Bird & Bird.

Software booking experts, MINDBODY.

Creative agency for all your wellness business needs, Skipper & Skipper.

To find out how Welltodo can support your business and career objectives, head to welltodoglobal.com today.