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Ian McCaig, Daniel Shellard, Sammi Adhami​ - Co-Founders, Fiit

The Business of Wellness

Release Date: 09/30/2019

Rishi Mandal - Co-Founder, Future show art Rishi Mandal - Co-Founder, Future

The Business of Wellness

My guest today is Rishi Mandal, a critical-thinking Astrophysicist, and Co-Founder of Future - a pioneering online personal training platform that pairs clients with their own world-class coach. With an impressive CV that includes NASA and Google, Rishi and his Co-Founder, Justin Santamaria set about to change people’s attitude towards fitness.

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Anthony Katz - Founder, Hyperice show art Anthony Katz - Founder, Hyperice

The Business of Wellness

My guest today is Anthony Katz, Founder of Hyperice, an innovative recovery and performance technologies company. Founded in 2010, Hyperice has built partnerships with some of the world’s pro sports leagues including NBA, UFC, MLB, PGA TOUR, plus global sports teams such as the New Zealand All Blacks and British football team, Tottenham Hotspur.

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Ed Stanbury - Co-Founder, BLOK show art Ed Stanbury - Co-Founder, BLOK

The Business of Wellness

My guest today is Ed Stanbury the Co-Founder and CEO of BLOK, the boutique fitness studio that Vogue magazine dubbed “the trendiest gym in London”. Launched by Ed and his two Co-Founders, Max Oppenheim and Reema Stanbury, the trio came together with a mission ‘to inspire a global culture of movement’.

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Dominika Minarovic and Elsie Rutterford - Co-Founders, BYBI show art Dominika Minarovic and Elsie Rutterford - Co-Founders, BYBI

The Business of Wellness

My guests today are Dominika Minarovic and Elsie Rutterford the Co-Founders of BYBI, a natural beauty brand with a conscience. Launched off the back of a very successful DIY clean beauty blog, Clean Beauty Insiders, BYBI is a product-based business that challenges the status quo of the beauty sector. 

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Will Ahmed - Co-Founder, WHOOP show art Will Ahmed - Co-Founder, WHOOP

The Business of Wellness

My guest today is Will Ahmed, Co-Founder and CEO of WHOOP, a ground-breaking wearable health tracker designed to measure sleep, recovery, and strain. Founded in 2011, WHOOP recently closed a $100 million Series E fundraising round valuing the business at an incredible $1.2 billion. 

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Hamish Grierson - Co-Founder, Thriva show art Hamish Grierson - Co-Founder, Thriva

The Business of Wellness

My guest today is Hamish Grierson, the Co-Founder and CEO of Thriva, a pro-active healthcare business that provides customers with at-home finger-prick blood tests. Founded in 2016 by Hamish and his Co-Founders, Eliot Brooks and Tom Livesey, Thriva not only exists to support consumers on their personal health journey, but also hospitals, surgeries, and most recently, COVID testing centers. 

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Morten Toft Bech - Founder, Meatless Farm show art Morten Toft Bech - Founder, Meatless Farm

The Business of Wellness

My guest today is Morten Toft Bech, the Founder of plant-based pioneer Meatless Farm. Launched in 2016 after struggling to find healthy and tasty plant-based options for his family, Morten began his own 12 month R&D project into developing a delicious meat alternative that wasn’t only good for his health, but also good for the planet.

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Sarah Brown - Founder, Pai Skincare show art Sarah Brown - Founder, Pai Skincare

The Business of Wellness

My guest today is Sarah Brown, the founder of British-born skincare brand Pai. 13 years since launch, Pai is one of the veterans of the organic and natural skincare market. The brand’s transparent approach, commitment to sustainability and efficacy, and depth of experience have all combined to bolster its global growth, as have the tailwinds of a thriving industry that’s predicted to reach $54bn by 2027.

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Samuel Dennigan - Founder & CEO, Strong Roots show art Samuel Dennigan - Founder & CEO, Strong Roots

The Business of Wellness

Samuel Dennigan is the Founder & CEO of Strong Roots, a frozen plant-based food brand encouraging people to cook healthy meals at home. Launched in Ireland in 2015, the brand has expanded across the world listing their sweet potato fries, kale-and-quinoa burgers, and other innovative products, with key retailers like Walmart and Whole Foods.

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Jonathan Petrides - Co-Founder, allplants show art Jonathan Petrides - Co-Founder, allplants

The Business of Wellness

Jonathan Petrides (JP) is the Co-Founder of allplants, Europe’s largest dedicated plant-based kitchen serving over 1 million frozen ready meals to households across the UK. Launched by JP and his brother Alex Petrides in 2017, the duo set out to inspire more people to eat plants for a better future for our planet.

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More Episodes

Let's talk about the business of wellness...

Ian McCaig, Sammi Adhami, and Daniel Shellard are the Founders of Fiit. An at-home-workout app recognised by the media as the ‘Netflix of fitness’. Ex-google employees, and Founders of Qubit, the trio have set themselves a challenge to transform the lives of the UK.

Since Fiit launched in April 2018, the Fiit app has been downloaded by 150,000 users, generated in excess of 350,000 starred user ratings, and seen more than 500,000 classes completed. With a solid founding team balancing quick decisions and team morale, and a host of celebrity trainers and influencers leading the workouts, it really is no wonder that the fitness app has attracted investment of £8.9million and won the hearts of the UK.

In this episode, Ian, Sammi and Daniel dive into the inspiration behind Fiit, the use of influencers - in both their product and marketing - and how they stand out against 150,000 fitness apps available now, on the app store.

Thank you to Fora for hosting this recording in their purpose-built recording studios in London, and to our sponsors:
The go-to legal firm supporting the wellness industry Bird & Bird.

Software booking experts, MINDBODY.

Creative agency for all your wellness business needs, Skipper & Skipper.

To find out how Welltodo can support your business and career objectives, head to welltodoglobal.com today.