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Sarah Larson Levey - Co-Founder, Y7 Studio

The Business of Wellness

Release Date: 11/25/2019

Randy Hetrick - Founder, TRX show art Randy Hetrick - Founder, TRX

The Business of Wellness

In this episode, Randy shares the story of how he turned an invention of necessity into a world class business delivering value to a broad range of consumers from elite athletes to total beginners. We hear how Randy was initially flattered by copycat products until it threatened all that he had worked so hard for. Always an optimist, Randy’s philosophy, ‘if you get knocked down 10 times, get back up 11’, which is why Entrepreneur Magazine listed him as one of the ‘50 Most Daring Entrepreneurs’.

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Jason Wachob - Co-Founder, mindbodygreen show art Jason Wachob - Co-Founder, mindbodygreen

The Business of Wellness

Jason Wachob is the Co-Founder and Co-CEO of mindbodygreen, a lifestyle media brand with more than 10 million monthly visitors seeking daily inspiration on how to live their best life mentally, physically, spiritually, emotionally and environmentally. 

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Livio Bisterzo - Founder, HIPPEAS & Green Park Brands show art Livio Bisterzo - Founder, HIPPEAS & Green Park Brands

The Business of Wellness

In this episode, Livio dives into the early days of building a pioneering business, the brand story behind HIPPEAS and why taking on capital in the early days allowed him to ready the business for rapid growth. We also talk about building strong consumer relationships and why the best brands of the future will be the ones that operate successfully online, and offline. 

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Rick Stollmeyer​- Co-Founder, MINDBODY show art Rick Stollmeyer​- Co-Founder, MINDBODY

The Business of Wellness

In this episode, Rick shares with us how his need for a purpose-driven and fulfilling career was formed in the navy, why an in-depth yoga workshop transformed his outlook on the wellness industry, and the importance of using your head, heart and gut to make business decisions. We also dive into the companies funding journey including the recent $1.9 billion sale to Vista Equity Partners, and what the future has in store for Rick.

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Sarah Larson Levey - Co-Founder, Y7 Studio show art Sarah Larson Levey - Co-Founder, Y7 Studio

The Business of Wellness

In this episode we talk about the challenges of commercial real-estate, why Sarah chose to surround herself with a team of incredible experts, and how the business self-funded up until studio no. 6! Sarah also shares the importance of consistency when it comes to scaling the business, and why you’ll never see her name on the schedule - this studio isn’t about her, it’s about each and every person that walks through the door looking for their own experience. 

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Jack Tang - Co-Founder, Urban show art Jack Tang - Co-Founder, Urban

The Business of Wellness

In this episode, Jack shares why his greatest learning at school was dropping out to launch his first business, why they chose to launch Urban at a time when wellness as an industry was still very unknown, and why building trust is integral to the business. Jack also dives into the mindset behind building a successful brand, why there is “no worse failure than not actually trying”.

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Pippa Murray - Founder, Pip & Nut show art Pippa Murray - Founder, Pip & Nut

The Business of Wellness

In this episode Pip shares the journey of Pip & Nut; from her kitchen table to the supermarket. She discusses frankly the importance of finding a mentor (Giles Brooks, CEO of Vita Coco is hers), the challenges of expanding your product range too quickly and why trusting your instincts is vital when building a brand.

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Myles Hopper - Co-Founder, Mindful Chef show art Myles Hopper - Co-Founder, Mindful Chef

The Business of Wellness

In this episode, Myles shares that ‘eureka moment’ when the business idea was formed, the art of negotiating with suppliers, and how to execute a successful crowdfunding campaign. We also dive into the idea of competition as an opportunity, taking a closer look at the industry leaders and how they are expanding the category and driving consumer appetite.

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Adam Thompson - Chief Rebel, Rebel Kitchen show art Adam Thompson - Chief Rebel, Rebel Kitchen

The Business of Wellness

In this episode, Adam chats about the rise of the conscious consumer, waking people up to what they are being told and sold, as well as sharing the highs and lows of launching an F&B brand into new markets. We also discuss the importance of taking a personal approach to the welfare of staff and how this can determine productivity.

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Julian Hearn - Co-Founder, Huel show art Julian Hearn - Co-Founder, Huel

The Business of Wellness

In this episode, Julian talks about building your tribe, Huel’s sustainable approach to nutrition, their new office based NPD kitchen and lab, what it takes to expand into the US market, and the importance of raising money when you don’t need it. We also chat about Huel’s recruitment process and the importance of cultural fit. Want to be a Hueligan (someone who works for Huel)? Then ‘Don’t be a dick’ - as promoted in large letters at Huel HQ.

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Let's talk about the business of wellness…

 

Sarah Larson Levey is the Co-Founder of US boutique fitness brand Y7 Studio. Born out of her own frustration with disappointing yoga experiences, Sarah and her then fiance Mason Levey launched Y7 Studio in New York back in 2013 as a popup. Since then they’ve grown their progressive brand of ‘sweat drippin’, beat bumpin’, candlelit yoga into a 14 studio operation - the latest of which opened just yesterday (November 2019) in Brooklyn.

 

Last year, the business, which now employees over 300 people, turned over a revenue of $9.8 million –– its explosive growth earning the brand the title of one of Inc’s fastest-growing companies in America.

 

In this episode we talk about the challenges of commercial real-estate, why Sarah chose to surround herself with a team of incredible experts, and how the business self-funded up until studio no. 6! Sarah also shares the importance of consistency when it comes to scaling the business, and why you’ll never see her name on the schedule - this studio isn’t about her, it’s about each and every person that walks through the door looking for their own experience. 

 

Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all Welltodo Trends Reports. Use code: PODCAST10

 

Thank you to our sponsors:

The go-to legal firm supporting the wellness industry Bird & Bird.

Software booking experts, MINDBODY.

Creative agency for all your wellness business needs, Skipper & Skipper.

 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.