Trinity Mouzon Wofford, the Co-Founder of Golde
The Business of Wellness
My guest today is Trinity Mouzon Wofford, the Co-Founder of Golde – which she launched with her high school sweetheart at the age of just 23. Golde is a wellness brand that seeks to make self-care easy, accessible and fun… and in our conversation, Trinity shares the experiences of her childhood that shaped both the vision and the products that Golde sell.
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Holly Thaggard, Founder of Supergoop
The Business of Wellness
My guest today is Holly Thaggard, the founder of Supergoop, a business with a mission to change the way the world thinks about sunscreen. As you’ll hear, Holly’s vision was sparked by a close friend being diagnosed with skin cancer – an experience that has motivated her over the last 15 years to continually disrupt and innovate in the sunscreen category.
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Alec Mills, Co-Founder of DAME
The Business of Wellness
In this episode, we’re talking about how startups in the wellness space are challenging convention AND big business, to do things differently, and to shape a future that is more consumer-friendly, more conscious and for Alec, paves the way to a more sustainable market for period-care for his own daughters too. The conversation is full of practical insights on how to get PR traction with little to no budget, why innovation matters, and how to be truly disruptive.
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Chris Sanborn - COO, The Class
The Business of Wellness
In this episode, Chris shares the true purpose and mission of The Class, and why it’s not a concept that’s been built to make you shed weight or build an 8-pack, but to help people re-balance and find happiness. We hear his fresh perspectives around why data is only useful if it’s intertwined with magic - magic being creativity, intuition, and ideas - and why he employs a culture of ‘fail fast’ within his team.
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Cecile Gasnault - Brand Director, Smile Makers
The Business of Wellness
My guest today is Cecile Gasnault, the Brand Director at Smile Makers, which is a revolutionary sexual wellness brand that is completely reimagining the female pleasure category. Launched in 2012, Cecile joined the team to support Smile Makers digital growth and help educate, inform and de-stigmatize a once very taboo subject. We talk about exactly how they’ve done this.
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Kristel de Groot and Michael Kuech - Co-Founders, Your Super
The Business of Wellness
Michael Kuech and Kristel de Groot are the Co-Founders of Your Super, and in what has been an action-packed 6 year entrepreneurial journey, they now sell their plant-based superfood mixes in more than 60 countries around the world. Inspired by Michael’s personal battle with cancer, Your Super was launched to help people reduce their risk of chronic illness and live a healthier life.
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Simon Duffy - Founder, Bulldog Skincare and Waken Mouthcare
The Business of Wellness
In this episode, Simon and I talk about his vast experience in innovation within the consumer brand space and why Simon feels like it’s the role of the innovator to challenge big, lazy, brands.
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Kat Pither - Founder, Yogi Bare
The Business of Wellness
My guest on the podcast today is Kat Pither, the Founder of Yogi Bare, which is an eco-friendly yoga mat and accessories brand. It’s a business that was built during quite a dark chapter in Kat’s life, and she’s sharing exactly how startup life gave meaning and purpose to her day to day – and has seen her go on a powerful personal journey of self-discovery.
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Josh McCarter - CEO at Mindbody
The Business of Wellness
My guest today is Josh McCarter, the CEO of Mindbody, an organization that really needs very little introduction. Mindbody is the global leader in business management software empowering gym, spas and salons worldwide to reach consumers more efficiently.
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Dr Elina Berglund - Co-Founder & CEO, Natural Cycles
The Business of Wellness
In this episode, Elina takes us back to the beginning of her career as a physicist, and where the original idea for the business came from. We hear how investors laughed at Elina as she shared her idea for Natural Cycles in a room of 1000 people. And… why the brand is partnering with activity and sleep tracker, Oura Ring to offer a more seamless user experience.
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Benjamin Witte is the Founder & CEO of Recess, a lifestyle brand creating products and experiences designed to help people feel balanced, centered, and inspired so that they can be their most productive and creative selves. Best known for its sparkling CBD and adaptogen infused beverage, Recess is contributing to the growth of the CBD market - forecasted to be worth $16 billion by 2025 in the US alone!
In this episode, Benjamin shares Recess’ strategy to launch, delivering the brand 40 times it’s projected sales in the first month, why Benjamin describes CBD as ‘the caffeine of the 21st century’ and how this experiential brand plans to win the emerging CBD beverage category. We also dive into some of the regulatory issues around CBD that have impacted both investment, and growth opportunities.
At the time of recording, Recess is preparing to launch an apparel line, new flavours, a subscription service, and a wholesaler platform.
Thank you to our sponsors:
The go-to legal firm supporting the wellness industry, Bird & Bird.
Modern accountancy firm dedicated to saving you money, GrowFactor.
Software booking experts, Mindbody.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.