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The Anatomy of a Successful Sales Funnel with Dana Malstaff of Boss Mom - The Great 8

Biz Women Rock

Release Date: 04/15/2019

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More Episodes

I’ve been a fan of the Boss-Mom podcast for awhile now and I knew I had to get its host and Founder of the Boss Mom Movement, Dana Malstaff on my podcast to share her wisdom with you.  Truthfully, we could have just recorded our pre-interview bantering about all things business and it would have given you a fly-on-the-wall view of how passionate, serious and strategic we both are at growing our businesses (and perhaps at some point I’ll take my recorder with me to a happy hour with some of my fellow women entrepreneurs!). But for the sake of today’s episode, I wanted to give you access to Dana’s brilliant knowledge on SALES FUNNELS.

To some, they’re scary.  To some, they’re overwhelming.  To some, they’re the lifeblood of their business!  Whatever a funnel is for you, I promise you that today’s episode will give you a ton of information about how to create a funnel that works FOR your business - i.e. brings in more revenue, builds deeper relationships with your potential customers and more!  

During this interview, Dana defines what a funnel actually is, why you WANT to get savvy about creating them for your business and a seriously awesome step-by-step on the components of a successful funnel.  At the end, you’ll get some practical tools and steps you can take to get started on starting or upgrading your funnel!

And Dana’s even giving you a totally FREE template of what she calls the “free to paid” journey - it’s a step by step of everything we talk about here!  You can access that freebie here → http://boss-mom.com/journey  


The Great 8 Series is featuring 8 of my favorite conversations from the past few years! These episodes are some of the most referenced, quoted or downloaded and have so much wisdom to help you along your journey! I hope you enjoy and share!