Busting the Frosting Myth: What Tattoo Removal Clients Really Need to Know
Release Date: 05/19/2025
The Aesthetic Mindset Shift Part 2: What Comes With You, What Needs to Evolve? Interview with Dr. Stephanie Wautier, DC
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In Part 2 of the Aesthetic Mindset Shift, Jamie Thayer is joined by her friend and Glow Laser Aesthetics business partner, Dr. Stephanie Wautier, for a candid conversation about what really changes when a chiropractor, wellness provider, or established clinician moves into aesthetics. Because the person walking into your chiropractic office and the person walking into your aesthetic practice may be the exact same human being, but they are often making two very different buying decisions. Jamie and Stephanie talk about the expectations surrounding insurance versus discretionary spending,...
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The Aesthetic Mindset Shift: What Got You Here Won’t Get You There... But Where Is “There”?
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Jamie Thayer is kicking off a new month-long series on the Laser Secrets Podcast called The Aesthetic Mindset Shift. This is not mindset in the vague, motivational sense. It is about the way you think about the business you are intentionally trying to build. A lot of providers spend their days operating. They see clients, manage teams, answer messages, post on social media, run promotions, order supplies, pay bills, troubleshoot problems, and keep the business moving. But somewhere in the middle of all that doing, it becomes very easy to stop building. That is where this episode begins....
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In this Quick Win Wednesday episode of the Laser Secrets Podcast, Jamie Thayer explains why the FOURtune really is in the follow-up. Great follow-up can absolutely create revenue, but first it creates something even more valuable: trust. It tells your client: I remember you. I care about your experience. We’re paying attention. Jamie looks at three critical moments where follow-up can completely change the client experience: after a consultation, after a treatment, and after a completed package. The problem is that follow-up often depends on someone remembering to do it. And when the...
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In this Quick Win Wednesday episode of the Laser Secrets Podcast, Jamie Thayer challenges providers to look at one of the most overlooked revenue opportunities in their business: the client database they already have. When the schedule gets quiet, the instinct is usually to spend more on ads, post more on social media, or create another promotion. But before chasing new leads, Jamie suggests asking a different question: What about the people who already know, like, and trust your business? Former consultations, past package clients, people who wanted to start but the timing was wrong, and...
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Quick Win Wednesday - Momentum Creates Motivation
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In this Quick Win Wednesday episode of the Laser Secrets Podcast, Jamie Thayer tackles a feeling almost every practice owner knows well: staring at a packed to-do list and wondering how everything is supposed to get done. Jamie explains why waiting to “feel motivated” often keeps us stuck. In her experience, motivation usually shows up after we begin. The formula is simple: Action creates momentum. Momentum builds confidence. Confidence creates motivation. Instead of trying to solve the entire week at once, Jamie shares a practical system for clearing the mental clutter, identifying...
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Quick Win Wednesday - Consistency Beats Talent
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Quick Win Wednesday - Consistency Beats Talent In this Quick Win Wednesday episode of the Laser Secrets Podcast, Jamie Thayer tackles a problem many growing aesthetic practices eventually face: everything seems to run better when one particular person is working. But if excellence depends on one employee, one manager, or the owner being present, the business has built dependence instead of consistency. Jamie explains how strong practices create clear standards across communication, client experience, processes, and culture so clients receive the same level of care no matter who answers the...
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Quick Win Wednesday - The Five-Star Goodbye | Laser Secrets Podcast
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Quick Win Wednesday - The Five-Star Goodbye In this Quick Win Wednesday episode of the Laser Secrets Podcast, Jamie Thayer shares one simple client experience framework that can change how clients remember your business: the Five-Star Goodbye. Jamie explains why the client experience does not end when the treatment ends. The final two minutes of an appointment can shape whether a client leaves feeling confident, appreciated, encouraged, and excited to come back, or rushed, confused, and forgotten. This week’s quick win: improve the goodbye. Celebrate something, clarify the next steps,...
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Quick Win Wednesday - Earn the Right to Ask | Laser Secrets Podcast
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Quick Win Wednesday - Earn the Right to Ask In this Quick Win Wednesday episode of the Laser Secrets Podcast, Jamie Thayer shares one simple but powerful business shift for aesthetic providers: earn the right to ask. Before asking clients to book, buy, review, refer, or commit, Jamie explains why providers need to create an experience that builds trust first. When clients feel heard, educated, cared for, and confident, the ask becomes easier because it feels like the natural next step. This week’s quick win: choose one client interaction each day and make it remarkable. Spend a few extra...
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Quick Win Wednesday - Teach to Be Trusted | Laser Secrets Podcast
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Quick Win Wednesday - Teach to Be Trusted In this Quick Win Wednesday episode of the Laser Secrets Podcast, Jamie Thayer shares one simple aesthetic practice marketing strategy: teach to be trusted. Instead of making every post a promotion, Jamie encourages providers to answer the questions clients are already asking in the consultation room. Questions about pain, results, candidacy, treatment expectations, pricing, packages, and value can become powerful educational content that builds trust before someone ever walks through the door. This week’s quick win: write down the 10 questions you...
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Quick Win Wednesday: One Testimonial = Five Pieces of Content
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Quick Win Wednesday - One Testimonial = Five Pieces of Content In this Quick Win Wednesday episode of the Laser Secrets Podcast, Jamie Thayer shares one simple aesthetic practice marketing strategy: turn one strong testimonial, review, transformation story, or before-and-after result into five pieces of content. Instead of posting a client success story once and moving on, Jamie explains how providers can repurpose that same story into a testimonial graphic, Instagram Reel, educational post, email blast, consultation talking point, or social media story. This week’s quick win: choose one...
info_outlineBusting the Frosting Myth: What Tattoo Removal Clients Really Need to Know
Episode Description:
If you think “frosting” means a tattoo is disappearing—this episode is for you. In this myth-busting edition of Laser Secrets, Jamie breaks down what frosting actually is during laser tattoo removal, why it looks impressive on social media, and what it really means in terms of results.
From gas bubbles and thermodynamics to misleading videos and client expectations, this episode gives you the knowledge (and language) to educate your clients like a pro. It’s time to stop chasing the frosting—and start focusing on what really matters.
🎧 You’ll Learn:
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What frosting is and why it happens during laser tattoo removal
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How temperature, ink chemistry, and gas formation all play a role
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Why viral videos are misleading—and how to respond professionally
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Factors that actually affect removal time (hint: not frosting)
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Clear, client-ready language for consultations that builds trust
Stay Connected & Explore:
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All Links & Resources: https://linktr.ee/lasersecrets
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Follow Jamie on Instagram: https://www.instagram.com/laser_secrets_consulting
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Find Esthetician-Approved Products Jamie Recommends:
https://app.pompbeauty.com/pomp-pro/amFtaWVhbnl0aW1lZml0QHlhaG9vLmNvbTpjdXN0b21lcjoxNzE4MDMxMTcwNTY2 -
Email for Show-Related Inquiries and Sponsorships: lasersecrets@yahoo.com
🎙️ Credits:
Podcast production by Brand|Sound. Start your podcast journey by emailing brandsoundpodcasts@gmail.com.
Chapters:
00:00 Introduction and Host Background
00:33 Understanding Frosting in Laser Tattoo Removal
00:54 The Science Behind Frosting
03:13 Debunking Social Media Myths
04:36 Factors Affecting Tattoo Removal
09:10 Client Consultation and Expectations
11:24 Conclusion and Contact Information