Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl Gould #70secondCEO
Keep the Buying Process Simple Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. You will have either two options in the beginning or three options. Now if you get into a conversation where they want to customize, then you can have all of your variations. You do want to keep it as simple as possible. In my business, I've always had two options. In another retail business I have now, we have three options. You can go, there is a little bit of art to this, depending on who your avatars...
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Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl Gould #70secondCEO
We Brag About the Premium Purchases We Make Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Now think about this for a moment, because we all do it, right? Before I came into the Zoom room, I walked through your parking lot, right? I didn't see a lot of you -goes in the parking lot. Remember that car? I didn't see a lot of broken-down rust buckets in that parking lot. There's not one of you who drove to the meeting today that needs the car that you drove today. You don't need twin turbos and, you know, a Tesla...
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Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
Carl Gould #70secondCEO
You are not Allowing Your Clients to Say They Are the Best Clients for You Hi everyone, Carl Gould here with your#70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing might seem high, but as long as you match it in perceived value, you're going to differentiate yourself. And here's why this is so important to have in place for the next five years and to prepare yourself for growth. Pricing is the number one language you will speak to your clientele, regardless of your business model. There is no language stronger...
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Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints
Carl Gould #70secondCEO
Purchasers Decide on Their Purchases Based on Top 2 Complaints Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Number one, you wrote down your five complaints. Put a page on your website called Problems We Solve, Problems We Solve. And go on chat GPT or Perplexity or Claude or whoever you're using and give them a prompt and write an 800-word blog on how you solve each of those five complaints, because that's what people are searching for, right? You're probably all using a...
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Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee
Carl Gould #70secondCEO
What Kind of Buyer Takes Your Higher Priced Guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What kind of buyer says, I'll take your guarantee? They're not price-sensitive, right? They care about what? Quality and getting it done? What else? Big one. They're a good client themselves. They understand the value. They don't want to do it with me. They want me to do it for them. One more. It's a big one. It's the biggest one of them all. Well, they don't want a headache....
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Carl-Gould-#70secondCEO-Higher Level or Lower Level
Carl Gould #70secondCEO
Higher Quality or Lower Quality Hi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results. How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing and I give you all your money back? How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero? Zero. So if I gave you a proposal, who am I competing with? No one. Now, think about it. ...
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Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry
Carl Gould #70secondCEO
Leverage the Complaints in Your Industry Hi everyone, Carl Gould here with your#70sec0ndCEO, just a little over a one-minute investment every day for a lifetime of results. One of the ways to differentiate yourself now, and this will set us up for the other parts that we're going to talk about, is we need to leverage the complaints in the industry, the complaints about your industry. So take a moment for a second and write down what are the top five complaints about your industry. Maybe not about you personally, but you've heard it about your competitors. If you're out...
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Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2
Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like. So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the positive doesn't necessarily differentiate yourself in this market today. So I'm going to give you...
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Carl-Gould-#70secondCEO-Change Your Business Messaging
Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. We have to differentiate our businesses. I remember watching a movie with my kids eons ago. Do you guys remember the March of the Penguins? Any of you got kids that are like teenage years, college-age because if you do, you got dragged to that movie too, just like I did. I was the guy two rows in front of you complaining like, oh my God, you got to be killing me. But the business lesson I...
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Carl-Gould-#70secondCEO-Clients Buying Habbits Have Changed
Carl Gould #70secondCEO
Hi, everyone. Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What seemed to be those temporary requests during the pandemic, they're not temporary. The pandemic accelerated the purchasing habits and the paradigm shift in the purchasing habits and expectations of all of our clients. What we took as annoying or maybe pesky requests at the time were permanent requests. We find ourselves in a cycle of business that has about five more years left to it. It's the cycle of business we call winter. Winter started in...
info_outlinePart 2 of Carl's coming of age business story. Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
When I went to college, I was thinking--I was going for accounting and finance and I knew I wanna be involve in business but not really sure how, I didn’t have like what I thought my profession was going to be and so, you know it was a tough time for me at that time because went I left school I mean I was paying my own way. I’m one of ten children you know if you wanted something then you went out and figured how to pay for it and you did that’s how you got it so you know when I was at home with my leg in a cast you know elevated on my mom’s coach, I wasn’t feeling too great about myself or the world and so I--it was really a tough time and I was looking for direction and I just knew I needed to make money, I mean I didn’t start a business out-- just because it was a passion play, I just started because I could have gone back to working at the restaurant and scrubbing pots for you know minimum wage at that time was like $3.25 an hour, the most money I ever made was in construction you know I was making you know double the minimum wage at that time and I said “you know this is decent money, let me try it” and then I realize that very quickly that I could do this on my own. When I was a teenager still in high school my boss used to send me out on proposals, I was winning them as soon as I got winning them he would say “okay well that’s great, next week you go get to do it” and I was thinking wait a minute, I’m going on a proposal, winning the proposal then I’m going to do the work, managing the work the only thing I didn't do was get the lead.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.