Carl-Gould-#70secondCEO-If You Won’t Guarantee It, Why Should They Buy?
Release Date: 02/24/2026
Carl-Gould-#70secondCEO-Comfort Over Commitment
Carl Gould #70secondCEO
Comfort Over Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the lifestyle business and in many businesses, convenience wins out over commitment. You know, comfort wins out over commitment. Growth is insanely hard. It's relentless. And I get, this is the question I get all the time. So I get a client, a CEO, and they're 40 plus, which means they've been at this 10 years or more. And at some point, cause they're always embarrassed to ask some point, they'll pull me aside and they'll...
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Carl-Gould-#70secondCEO-A Non-Family CEO Might Be the Healthiest Hire You Make
Carl Gould #70secondCEO
A Non-Family CEO Might Be the Healthiest Hire You Make Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Best of all worlds, if that's the case. If you can get that CEO to take the job because they, in all seriousness, they'll come in and if they're a pro, they've been through situations like this, and they kind of know family dynamics. But if you can get that person who knows the dynamics and can come in and run the business, it's the best of all worlds because they're emotionally neutral. They...
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Carl-Gould-#70secondCEO-You Cant Be Both President and CEO
Carl Gould #70secondCEO
You Can’t Be Both President and CEO Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I love this, when I see this in email signatures and I tell my clients, I'm like, you gotta stop this because it shows you don't know what the role is. I love it when a small business owner says, I'm president, CEO, and founder. I said, those are two different, like the president and CEO are two totally different jobs. I said, the CEO is much more of the ambassador, sovereign, face of the company role....
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Carl-Gould-#70secondCEO-The Chances Your Kids Want The Family Business Is Low
Carl Gould #70secondCEO
The Chances Your Kids Want The Family Business Is Low Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Conversation with a good friend recently, well, a few years ago. He was talking about his three sons and two, these two are coming into the business. And I had met the two, I'd never met the third, and I said, about the second, I said, there is zero chance he will come into the business. Zero. He's like, oh no, I've already talked to him and we've assigned him a role. I said, he's saying yes to...
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Carl-Gould-#70secondCEO-In Family Businesses Roles Are Assigned by Convenience
Carl Gould #70secondCEO
In Family Businesses, Roles Are Assigned by Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In family-run businesses, we assign a role based on convenience or need, not talent and skill, and propensity for the job. And so, you know, we make people managers when they're not really managers. We put people in certain parts of the business because that's the opening that is there. And you do your best to try to match the, you know, some skillset to what they're doing. In that dynamic, it's more...
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Carl-Gould-70secondCEO-You Can Hustle to $3–5 Million — Then What? Pt. 2
Carl Gould #70secondCEO
You Can Hustle to $3–5 Million — Then What? Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pinch point in that three to five million dollar range, where having a bunch of generalists, nobody knows marketing well enough to know how to do Google Ads. Nobody knows logistics well enough to get the best trucking and rates other than just calling around like, how much will you be, how much will you, no. They don't know how to synchronize routes and points of origin. It's not point of destination,...
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Carl-Gould-#70secondCEO- You Can Hustle to $3–5 Million — Then What?
Carl Gould #70secondCEO
You Can Hustle to $3–5 Million — Then What? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now this is common in all businesses, not just family business. And here's part of what the challenge is, but I'll take family business for starters. Two family members get together and say, let's do it, whatever it is. Let's do it. We're on, game on. And like every business, we all start out as generalists in the business. We wear multiple hats. Well, you're pretty good with people, and you're in...
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Carl-Gould-#70secondCEO-The Real Reason Youre Not Scaling Pt. 2
Carl Gould #70secondCEO
The Real Reason You’re Not Scaling Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I am of the belief that if somebody in your organization is not performing, to start with, it's not their fault. It's your fault as the leader. I would say, listen, first things first, let's take 100% responsibility for the performance of our team. If they're not performing, let's assume it's us, we haven't given them the tools, we haven't given them the resources, we haven't given them the coaching or...
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Carl-Gould-#70secondCEO-The Real Reason You're Not Scaling
Carl Gould #70secondCEO
The Real Reason You’re Not Scaling Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So they bring me in and they say, all right, we want to grow. We want to go to the next level. That's code for there are issues internally. Either there's some internal strife, or there's a partnership issue, or there's somebody who no longer aligns with the goals and there's just nothing you could do about it. You know, at this point, I've dealt with it so many times. First off, I remind the client that everything's...
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Carl-Gould-#70secondCEO-Family Business: Great Idea Tough Reality
Carl Gould #70secondCEO
Family Business: Great Idea, Tough Reality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Interestingly enough, even though there might not be blood in every family, blood family in every business, almost every business has some family dynamic. Here's the first thing that changes. Now one, you know, it's on paper. It's a great idea to work with your family. Who else would you want to support? Who else would you want to be around all the time? And you say, wow, wouldn't this be amazing? We can have...
info_outlineIf You Won’t Guarantee It, Why Should They Buy?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
The issue is who has the guts to take the mark? Because you all know the answers to, right. So I trade now. So I use this in all of our businesses, and I use this with all of our clients. So I've trained over 7000 business coaches, right, to that long and a have a business coaching and consulting business. And so one of the things that I teach is for them to give you. So think about this next time you hire consultants of five to one guarantee, which means if they are not making your saving five times the amount of the fee, their fee, then the whole thing is free. How much advice do you have currently that offers a five to one ROI guarantee? Now, how many of you do you think could offer you that? How many could offer? All of them. They all could. They don't do their job, they can't give you your money back? They can all do it. How many of them do? None. I offer a five-to-one guarantee, so who am I competing with? Nobody. We’ll know what the problems are,right? Who has the guts to just say, I'll stand up, and I’ll deliver your money back. Oh, I don’t know, what if they don't take the action? And what if they don't follow through and I can't hold them accountable and I'm short that meetings. That's a problem with you--then your programs not compelling enough that they want to show up on a phone call, that's not their problem. That's your problem, right? Well, how am I going to control my supply chain? Right, I have yet to meet now by coach a lot of you types already. You will fall in love with your supply chain and very efficiently at the best price and you stick with it. I've yet to find a company where the diversity of their supply chain is their problem, if you know what I mean.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.