Carl-Gould-#70secondCEO-The 5-Meeting Referral Strategy: One Intro Every Time
Release Date: 05/26/2026
Carl-Gould-#70secondCEO-You Cant Build the Parts of Your Business You Dont Like
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Your greatest strength on this planet is your ability to take limited information and make a decision on it. And that's what you're amazing at, okay? All right, now here's the challenge. You only wanna hear about step one and step 10. You don't wanna hear about the middle eight. But you are giving away your top asset, which is your creative problem-solving and decision-making, if you are blind to the processes in your own business. You follow me? Imagine you got...
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Carl-Gould-#70secondCEO-Life Is Better When Clean Fish and Muddy Fish Work Together
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So Muddies, they can live without you. We're not that important. We think we are. I get it. Like, you wouldn't have anything without me. They would have a lot without you. It would be a little less awesome. Their lives would be a little less awesome if you weren't in it. But they don't need us. They can get by just fine. The island wouldn't be as fun. Don't get me wrong. It wouldn't be as fun, but they can get by without us. Okay. Clean, our lives would be...
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Carl-Gould-#70secondCEO-The Clean Fish Mindset Clean Consistent and Reliable
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Clean fish, we like the water clean. I like to see what's coming. Muddy fish, please put your clothes back on, thank you. No need to run around in your underwear and slippers. We can see you fine, okay? We like to see things coming in advance because we like things that are predictable, consistent, reliable, all right? We like things to be high quality. We like to see a process map, all right? For everything, okay? You are the how people. Like, okay, heard...
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Carl-Gould-#70secondCEO-Muddy Fish - A War Time Employee
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You are the faster-paced and more outgoing. You are goal-driven. You like to get the result. You like to win, right? You're very competitive, not very patient, right? You don't want to hear a lot about process. You like things muddy because you know, you don't need a lot of process. You can kind of do your thing. You can move around the fishbowl, say what you want to one, say what you want to the other. You can work all the angles. The more chaos, the better....
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Carl-Gould-#70secondCEO-Why Effectiveness Always Comes Before Efficiency
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So you have two parts to your business and two parts to your team. You have your effective part and your efficient part. They need to work together. And the way that you get them to work together is effective, always comes first. Always, always, always, always. Sorry, clean fish, you're gonna have to clean up a little bit of a mess, but there is a reason why when you flew here, the pilot does not put it on autopilot on the runway. In the beginning, if you put...
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Carl-Gould-#70secondCEO-Why Your Business Needs Both Muddy Fish and Clean Fish
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Years ago, I did personality assessments on an oil rig. This oil company had us analyze their two shifts. And I said, " What's the issue? And they said, I said, we can't figure it out. We have two incredibly different types of activities, and we can't figure out why it's happening. They said, " Well, tell me about it. And they said, well, the day shift, the day shift is amazing. You can eat off the oil rig. It's spotless. We pass every time, as a matter of fact,...
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Carl-Gould-#70secondCEO-Clean Fish Would Rather Do the Wrong Thing Right
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We have our clean fish. Clean fish, we love our clean fish. We would have nothing in our lives without clean fish because muddy fish will give us all these sometimes good ideas, sometimes not so good ideas, sometimes terrible ideas, and they will leave them with the clean fish and say, " Make it happen. And you do, right? So clean fish would rather do the wrong thing right than do the right thing and be accused of being wrong. You want me to do that again?...
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Carl-Gould-#70secondCEO-Your Business Needs Muddy Fish
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need muddy fish in our business. Interestingly enough, we don't need as many muddy fish as we do clean fish. Like for every muddy fish, you need a lot of clean fish, right? And I think you all know why, right? But muddy fish, what they're really good at is being the effective part of your business. They get stuff across the finish line. Might not be pretty. They might scorch a lot of earth, but they get things across the finish line, right? You want proof...
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Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You Pt. 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now, these muddy fish are great because they can think on their feet. They're really good at getting the job done. They're very creative problem solvers, and they're always in the moment. We love them for that. They tend to be the front of the house. They tend to be your business development people. They tend to be your salespeople. They tend to be your managers. They tend to be your owners. All right. You are faster-paced and outgoing. You are goal-driven. You are...
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Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You
Carl Gould #70secondCEO
info_outlineThe 5-Meeting Referral Strategy: One Intro Every Time
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.
Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction makes for you.
And we don't get off the phone until we make at least one introduction for each other. You do that with five people every month. Who can I introduce you to that's meaningful? Now you might not always get a perfect qualified lead.
That's why you want to do five. You might say, Oh, well, my son or daughter is about to take their SATs to get into college. Oh, I know a great, you know, SAT tutor.
I'll make that introduction. All right. Well, I was hoping for someone that was going to buy 10 units, but I'll take the SAT tutor.
Sometimes it's that, sometimes it's just relationship building.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.