Carl Gould-#70secondCEO-Guarantee the Outcome: Prove You’re Committed to Results
Release Date: 06/01/2026
Carl-Gould-#70secondCEO-Life Is Better When Clean Fish and Muddy Fish Work Together
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So Muddies, they can live without you. We're not that important. We think we are. I get it. Like, you wouldn't have anything without me. They would have a lot without you. It would be a little less awesome. Their lives would be a little less awesome if you weren't in it. But they don't need us. They can get by just fine. The island wouldn't be as fun. Don't get me wrong. It wouldn't be as fun, but they can get by without us. Okay. Clean, our lives would be...
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Carl-Gould-#70secondCEO-The Clean Fish Mindset Clean Consistent and Reliable
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Clean fish, we like the water clean. I like to see what's coming. Muddy fish, please put your clothes back on, thank you. No need to run around in your underwear and slippers. We can see you fine, okay? We like to see things coming in advance because we like things that are predictable, consistent, reliable, all right? We like things to be high quality. We like to see a process map, all right? For everything, okay? You are the how people. Like, okay, heard...
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Carl-Gould-#70secondCEO-Muddy Fish - A War Time Employee
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You are the faster-paced and more outgoing. You are goal-driven. You like to get the result. You like to win, right? You're very competitive, not very patient, right? You don't want to hear a lot about process. You like things muddy because you know, you don't need a lot of process. You can kind of do your thing. You can move around the fishbowl, say what you want to one, say what you want to the other. You can work all the angles. The more chaos, the better....
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Carl-Gould-#70secondCEO-Why Effectiveness Always Comes Before Efficiency
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So you have two parts to your business and two parts to your team. You have your effective part and your efficient part. They need to work together. And the way that you get them to work together is effective, always comes first. Always, always, always, always. Sorry, clean fish, you're gonna have to clean up a little bit of a mess, but there is a reason why when you flew here, the pilot does not put it on autopilot on the runway. In the beginning, if you put...
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Carl-Gould-#70secondCEO-Why Your Business Needs Both Muddy Fish and Clean Fish
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Years ago, I did personality assessments on an oil rig. This oil company had us analyze their two shifts. And I said, " What's the issue? And they said, I said, we can't figure it out. We have two incredibly different types of activities, and we can't figure out why it's happening. They said, " Well, tell me about it. And they said, well, the day shift, the day shift is amazing. You can eat off the oil rig. It's spotless. We pass every time, as a matter of fact,...
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Carl-Gould-#70secondCEO-Clean Fish Would Rather Do the Wrong Thing Right
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We have our clean fish. Clean fish, we love our clean fish. We would have nothing in our lives without clean fish because muddy fish will give us all these sometimes good ideas, sometimes not so good ideas, sometimes terrible ideas, and they will leave them with the clean fish and say, " Make it happen. And you do, right? So clean fish would rather do the wrong thing right than do the right thing and be accused of being wrong. You want me to do that again?...
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Carl-Gould-#70secondCEO-Your Business Needs Muddy Fish
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need muddy fish in our business. Interestingly enough, we don't need as many muddy fish as we do clean fish. Like for every muddy fish, you need a lot of clean fish, right? And I think you all know why, right? But muddy fish, what they're really good at is being the effective part of your business. They get stuff across the finish line. Might not be pretty. They might scorch a lot of earth, but they get things across the finish line, right? You want proof...
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Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You Pt. 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now, these muddy fish are great because they can think on their feet. They're really good at getting the job done. They're very creative problem solvers, and they're always in the moment. We love them for that. They tend to be the front of the house. They tend to be your business development people. They tend to be your salespeople. They tend to be your managers. They tend to be your owners. All right. You are faster-paced and outgoing. You are goal-driven. You are...
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Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You
Carl Gould #70secondCEO
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Carl-Gould-#70secondCEO-Two Fish Under One Roof Managing Different Personalities
Carl Gould #70secondCEO
Two Fish Under One Roof: Managing Different Personalities Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So you have two businesses under one roof that had varying personalities, and oh, by the way, just for an additional fun, there is a natural and adversarial relationship between those two parts of your business, right? So you've been to those meetings, right? Accounting, put the finance department in the room with the salespeople and have them give the lecture about the CRM. Isn't that a...
info_outlineGuarantee the Outcome: Prove You’re Committed to Results
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Here’s another one if you have recurring services; your gym, you have membership for subscription services, go back to your clientele offer that, if it’s fifty bucks a month offer them sixty-five dollars a month. At sixty-five dollars a month you're gonna say “here are the deliverables we promise that you will get in our program”. If we as your provider ever fall below those thresholds we will suspend our charges to you until we get back above those thresholds. Use the ninety days ruling average because you can have a bad month, anyone can have a bad month. It will reward you for a great month because you--we’re going to the ninety day ruling average and it will protect you against the bad month or two. You can build up, right? So if you're supposed to provide an average level of service each month, you can build-up your average to protect you against the couple of dips. But guys this is all about you demonstrating to them that you are as committed to helping them as they are to their problem. Right now everybody has a hundred percent committed to their problem, hundred percent I question whether you're a hundred percent committed to fixing their problem. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.