Carl-Gould-#70secondCEO-Don’t Ask for Advice—Ask for Favorites
Release Date: 06/11/2026
Carl-Gould-#70secondCEO-Why Your Business Needs Both Muddy Fish and Clean Fish
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Years ago, I did personality assessments on an oil rig. This oil company had us analyze their two shifts. And I said, " What's the issue? And they said, I said, we can't figure it out. We have two incredibly different types of activities, and we can't figure out why it's happening. They said, " Well, tell me about it. And they said, well, the day shift, the day shift is amazing. You can eat off the oil rig. It's spotless. We pass every time, as a matter of fact,...
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Carl-Gould-#70secondCEO-Clean Fish Would Rather Do the Wrong Thing Right
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We have our clean fish. Clean fish, we love our clean fish. We would have nothing in our lives without clean fish because muddy fish will give us all these sometimes good ideas, sometimes not so good ideas, sometimes terrible ideas, and they will leave them with the clean fish and say, " Make it happen. And you do, right? So clean fish would rather do the wrong thing right than do the right thing and be accused of being wrong. You want me to do that again?...
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Carl-Gould-#70secondCEO-Your Business Needs Muddy Fish
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need muddy fish in our business. Interestingly enough, we don't need as many muddy fish as we do clean fish. Like for every muddy fish, you need a lot of clean fish, right? And I think you all know why, right? But muddy fish, what they're really good at is being the effective part of your business. They get stuff across the finish line. Might not be pretty. They might scorch a lot of earth, but they get things across the finish line, right? You want proof...
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Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You Pt. 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now, these muddy fish are great because they can think on their feet. They're really good at getting the job done. They're very creative problem solvers, and they're always in the moment. We love them for that. They tend to be the front of the house. They tend to be your business development people. They tend to be your salespeople. They tend to be your managers. They tend to be your owners. All right. You are faster-paced and outgoing. You are goal-driven. You are...
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Carl-Gould-#70secondCEO-There Are Two Types of Fish Muddy or CleanWhich Are You
Carl Gould #70secondCEO
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Carl-Gould-#70secondCEO-Two Fish Under One Roof Managing Different Personalities
Carl Gould #70secondCEO
Two Fish Under One Roof: Managing Different Personalities Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So you have two businesses under one roof that had varying personalities, and oh, by the way, just for an additional fun, there is a natural and adversarial relationship between those two parts of your business, right? So you've been to those meetings, right? Accounting, put the finance department in the room with the salespeople and have them give the lecture about the CRM. Isn't that a...
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Carl-Gould-#70secondCEO-Front of the house systems differ from back of the house systems
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And so the fishbowl is your company. What do we have inside this fishbowl? So inside the fishbowl, you have, you have all the fish, obviously, you have the water, that's the culture, but you also have all of your systems, all of your processes. You have the zones of interaction. We call them the zones of excellence, but the zones of interaction with your clients, you have the front of the house, and you have the back of the house. You're in a unique industry in...
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Carl-Gould-#70secondCEO-You Can't Outwork a Bad Culture
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. He says your company, your organization, is a fishbowl. And the water is your culture. The water in that fishbowl is what you are as a company. That water could be clean, that water could be dirty, that water could be a lot of things. It could be that there are certain fish that clean it up. There are certain fish that dirty it up. And just like you cannot out-exercise a bad diet, you know that, right? Not for these next two days. The next two days, there will be...
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Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you’ve gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they...
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Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low. It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard. And as people walk into the mall, ask them this question, are you here today to buy the highest quality products and services? Or...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
When you ask them what you would do, right? Test this, if you wanna test this out, next time you go out to dinner, ask the server, what should I get tonight? Oh, well, it depends. It depends on what you're in the mood for, and like, oh my God, I don't know. I just see my tip going away. If I answer wrong, well, what do you like here? Oh, I love the duck.
Oh, I'd love this, I'd love that, I'd love this. I'd eat that a lot. Right, there you go, right? But there, you ask a server, what should I order? They're like, oh, oh, I'm not touching you. I'm on my way. I go, what's your favorite thing on the menu? There you go, and they'll tell you, right? But that's a sneaky way of getting their advice.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.