Carl-Gould-#70secondCEO-Front of the house systems differ from back of the house systems
Release Date: 07/02/2026
Carl-Gould-#70secondCEO-Go Where the Decision-Makers Are
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason I do that is to minimize the gatekeepers that keep me from my prospects. I know that at 7 a.m., business owners and decision-makers get their phones; they're at arm's length, and they can't help themselves. They'll see that phone ring, and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that networking event. You know who's there?...
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Carl-Gould-#70secondCEO-You're Too Good to Have an Empty Pipeline
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing that thing that I knew I...
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Carl-Gould-#70secondCEO-Committed or Convenient: Which One Are You?
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want; you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach that backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping out to a trade show, and taking...
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Carl-Gould-#70secondCEO-Grow Your Business One Introduction at a Time
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction looks like for you. And we don't get off the phone until we make at least one introduction for each other. You do that with five...
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Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something pops. So if you don't have 24 referrers,...
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Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me once per year, that helps my deal flow...
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Carl-Gould-#70secondCEO-Your Funnel Never Lies
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Things that I've noticed is that bottom-of-the-funnel results tend to match the top-of-the-funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed for that extra day. If...
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Carl-Gould-70secondCEO-The Marketplace Doesn't Care About Yesterday
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, and I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which...
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Carl-Gould-#70secondCEO-What Consistency Really Looks Like
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. So we come to the middle of the year. You're either out of inspiration, struggling with motivation, or the activities have been up and down and not as consistent. I saw this great infographic recently, and it says, here's what people think consistency is. And it shows a bunch of glasses and cups, filled right to the top with fluid. And they said, but here's what consistency actually is. And they show the same dozen cups. One's full, one's half, one's got a drop in...
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Carl-Gould-#70secondCEO-When Motivation Fails, Discipline Wins pt. 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. We need to put that same level of discipline into our daily activities so that when we do get an inspiration or we do get a motivation, that only fuels the fire. You all probably follow some sport on some level, and the top players in the world do drills before every match or every game. You know, why does a hockey player before a match have to go and shoot the puck 100 times beforehand? They're the best in the world. Why do basketball players have to do 100...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
And so the fishbowl is your company. What do we have inside this fishbowl? So inside the fishbowl, you have, you have all the fish, obviously, you have the water, that's the culture, but you also have all of your systems, all of your processes. You have the zones of interaction. We call them the zones of excellence, but the zones of interaction with your clients, you have the front of the house, and you have the back of the house.
You're in a unique industry in that the front of the house interactions and type of people that you need, training and processes and systems differ in personality from the back of the house. You have two businesses under one roof. You have a sales organization and you have a logistics company, and that's rare that not many other industries have that you do, right? So the food and beverage, the hospitality, the travel, the experiential, you guys all have that, right? And not everyone does.
When I own my construction company, front of the house, one that important. Got the work done. Everyone was happy.
So we leaned a lot more around logistics. Wasn't as important. You're a sales organization.
People will give you a little bit of a break on the logistics, but in your business, you can't. They're too intertwined.
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.